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SEO Services for Indianapolis Small Businesses
A Look at SEO Success for a Indianapolis Company
Looking for a top notch SEO company to increase the number of leads and sales your Indianapolis business is getting from the web? Blue Corona is an award-winning SEO firm with offices in Maryland and North Carolina and clients across the country—including Indianapolis. Learn more about how another one of our clients in Indianapolis grew their business through investing in SEO with us.
Featured Client: How Blue Corona’s SEO Services Helped One Home Services Company in Indianapolis
A home services company located in Indianapolis, came to Blue Corona with a marketing problem: they knew that their potential customers were searching for their services online but were losing business to their competitors without a presence on the first page of Google search results.
In order to maximize our client’s search engine real estate, Blue Corona’s SEO and content marketing team built the company a new, SEO-friendly website and started building out new content—making sure all services were thoroughly covered. Whether a homeowner was searching for new installation or a developer was looking for commercial contracting companies, we wanted to make sure they were found on page one of Google in Indianapolis and the surrounding areas.
And that SEO campaign worked! The home services company saw a 31% increase in total organic leads (including both web form completions and phone call leads) in 2014 over 2013. While it’s understandable that there might be some seasonality and month-over-month fluctuations with organic leads, the purple trend line below indicates that leads are continuing to increase year-over-year for this Indy based company.
A thorough SEO campaign strategy targets increasing the number of qualified potential customers visiting your website looking for your services, which is exactly what this Indianapolis home services contractor experienced while working with Blue Corona’s SEO team.
Interested to see how our team can help your Indianapolis based business increase your leads, sales, and revenue with SEO? Give us a call. We’d love to talk through your goals.
Does SEO Work for Businesses in Indianapolis?
Go to Google and search a few keywords relevant to your business. Do you see your site listed multiple times on the first page of search results? If not, you’re losing leads and sales to your competition—guaranteed.
No matter what type of business you own, SEO must be part of your online marketing strategy. It’s not uncommon for a well-optimized, high-ranking website in the home services industry (flooring, plumbing, HVAC, remodeling, roofing, etc.) in Indianapolis to get 100+ leads per month from organic search!
Looking for an award-winning SEO company? You’ve come to the right place. In 2011, Contracting Business magazine named Blue Corona their Business Service of the Year. In 2012, Blue Corona won multiple awards culminating with being ranked #174 on the 2012 Inc. 500 list (#1 for Montgomery County Maryland). In 2013, 2014, and 2015, we made the Inc. 5,000 again!
How We Help Indianapolis Businesses Grow with SEO
How many leads are you currently getting each month from organic search? Most business owners don’t even know because they’re not accurately tracking it! You can’t maximize what you don’t measure.
If we had to distill our entire SEO philosophy into a single statement, it would be this:
To rank well organically in Indianapolis, you must establish and promote your company as THE authority for what you do, in the markets you do it.
Ranking well on Google, Bing, and Yahoo requires three things. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. Second, you must create web page after web page of unique, relevant, and remarkable content for every service you offer your customers. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority.
Our SEO Process for Successful Growth of Indianapolis Businesses
Our process for SEO is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT.
Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Our prospects almost always fall into one of two categories: those that know their numbers and those that don’t. In order to intelligently invest in SEO and grow your Indianapolis business, you must know your numbers. You need to know things like the number of website visits you receive today from non-branded organic search, your website’s true visit-to-lead conversion rate, and the percentage of leads you convert into sales. Very few businesses and marketing executives know these numbers, but they should. Putting in place the right tracking tools and helping you identify and understand your key metrics is a critical part of our SEO process.
For prospects that already know their numbers, we start the SEO process with a full website audit and recommendations report. Our team will review your key metrics, perform keyword research, analyze your competitors, your backlink profile, and key pages of your website, and create a detailed implementation plan. Where the engagement goes from there depends on your resources. Most of our engagements involve us creating and SEO strategy, implementing the details of the plan, and reporting the results. However, for clients with in-house teams in place, we can consult with you and use our proprietary SEO tools to help you achieve better results.
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have forgotten more about business than most “SEO gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our SEO clients:
- A dedicated Account Manager, someone that understands businessand SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter who has written for companies similar to yours
- Access to our proprietary analytics software (better data drives better results)
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement it. I would definitely recommend Blue Corona because they really set us up for success with our new website. ”
Include but are not limited to:
- Architects and custom builders
- Bathroom remodelers
- Enterprise accounts
- Fire protection
- Flooring companies
- HVAC companies
- Kitchen remodelers
- Property management
- Free Analysis