“Your workshops were homeruns because
they woke my members up to a very important
topic they damn well better pay attention to.”
- Vistage Chair in CaliforniaVistage
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VISTAGE CHAIR - WORKSHOP INQUIRY
Looking for a high-energy and engaging speaker with a timely and actionable program for your Vistage group? You’ve come to the right place. At your next group meeting, ask your members, “when was the last time you performed a competitive analysis, and how did you do it?”
When most CEOs are asked about competitive analysis, they mention SWOT or Michael Porter’s Five Forces. What few realize is that these frameworks were created 50 years ago! The subjective nature of many traditional competitive analysis frameworks results in output data that is not particularly actionable.
A lot has changed. Advancements in technology and changes in the way we consume media have changed the way savvy companies gather competitive intelligence and perform competitive analysis. There is a new way to use the SWOT framework and a new form of competitive analysis—digital competitive analysis.
Unlike traditional competitive analysis frameworks which are highly subjective, digital competitive analysis focuses on what can be objectively measured. The resulting analysis is not only incredibly interesting, but it is also highly-actionable.
Digital competitive analysis is a repeatable process, which, when performed regularly, can identify specific strategies competitors are utilizing. In the modern world, data really is power.
Vistage Program & Workshop
This Vistage Program & Workshop will introduce CEOs to digital competitive analysis; provide them with a simplified, but actionable, framework, and offer them numerous examples illustrating how the framework can be applied.
Value to Members:
An introduction to the next generation of competitive analysis
A simplified framework for digital competitive analysis
An in-depth review of each component—what it is, why it matters, how it can be measured
A review of the tools required to perform a digital competitive analysis
Example outputs and how to translate analysis into action
A personalized, summary-level analysis for each attendee
Ben Landers is the CEO of Blue Corona, a six-time Inc. 500/5000 analytics and digital marketing company. A passionate entrepreneur with more than 10 years of experience in the digital marketing and analytics industry, Ben and the Blue Corona team have helped thousands of companies use analytics and digital marketing to increase leads and sales as well as get an edge on the competition.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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