Nice Heating & Air

Custom HVAC Website Designed & Built for Nice Heating & Air of Northern Virginia

After multiple bad experiences with previous HVAC marketing agencies, President and Owner Craig Elliott of Nice Heating & Air needed to find a new digital marketing partner that could continue to cultivate the uniqueness of his brand.

In late 2020 and after careful consideration, Nice Heating & Air chose Blue Corona as their marketing provider. The company wanted to build a solid foundation to build their digital marketing campaigns upon and started with a complete redesign of their website.

• SEO-Optimized Website Platform – Unhappy with their SEO results from previous providers, Craig knew he needed a company that could balance a beautiful website design with SEO best practices. Nice Heating & Air’s website is built on Blue Corona’s proprietary website platform, which meets Google’s page speed and Core Web Vitals benchmarks. It’s also built for scalable, results-driven SEO campaigns to generate higher keyword rankings on search engines, resulting in more website traffic, leads, and sales.
• Social Proof – Nice Heating & Air’s website provides visitors with the reassurance they are working with an experienced team. A meet the team page includes real photos of all 22 employees, while the site boasts photos of the company’s service trucks and team members. Video testimonials and 5-star reviews from the web also round out the site with additional social proof.
• Multiple Conversion-Friendly Elements – A sticky header with click-to-call phone numbers, an easily identifiable “Book Online” call-to-action, and a website chat service are also featured to funnel site visitors to contact the company and schedule service.
• Trust Builders – Found above the footer of the website, Nice Heating & Air showcases their NATE certifications, Nextdoor’s Neighborhood Favorite badge, and other awards and partnerships to highlight their HVAC industry expertise and trustworthiness.