Custom HVAC Website Designed & Built for Nice Heating & Air of Northern Virginia
After multiple bad experiences with previous HVAC marketing agencies, President and Owner Craig Elliott of Nice Heating & Air needed to find a new digital marketing partner that could continue to cultivate the uniqueness of his brand.
In late 2020 and after careful consideration, Nice Heating & Air chose Blue Corona as their marketing provider. The company wanted to build a solid foundation to build their digital marketing campaigns upon and started with a complete redesign of their website.
SEO-Optimized Website Platform – Unhappy with their SEO results from previous providers, Craig knew he needed a company that could balance a beautiful website design with SEO best practices. Nice Heating & Air’s website is built on Blue Corona’s proprietary website platform, which meets Google’s page speed and Core Web Vitals benchmarks. It’s also built for scalable, results-driven SEO campaigns to generate higher keyword rankings on search engines, resulting in more website traffic, leads, and sales.
Social Proof – Nice Heating & Air’s website provides visitors with the reassurance they are working with an experienced team. A meet the team page includes real photos of all 22 employees, while the site boasts photos of the company’s service trucks and team members. Video testimonials and 5-star reviews from the web also round out the site with additional social proof.
Multiple Conversion-Friendly Elements – A sticky header with click-to-call phone numbers, an easily identifiable “Book Online” call-to-action, and a website chat service are also featured to funnel site visitors to contact the company and schedule service.
Trust Builders – Found above the footer of the website, Nice Heating & Air showcases their NATE certifications, Nextdoor’s Neighborhood Favorite badge, and other awards and partnerships to highlight their HVAC industry expertise and trustworthiness.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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