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Have you ever heard the terms mobile site design or mobile user experience? Have you noticed people talking about mobile website design best practices or web design trends? Is all of this a little new to you and you’re not sure how or why it applies to your business? Well, we have some answers for you.
With the evolution of technology, mobile experiences have become extremely important to users. It’s no longer good enough for them to just be able to access your website on their phone. Your mobile website needs to have just as good of an experience as it would on a laptop, and it needs to be consistent across all devices. If you don’t have a good experience, your bounce rate will increase and your leads will suffer. We don’t want that, do we?
When it comes to mobile experience, Google has shown that users interact in what we call “micro-moments”. These are named for the often quick interactions that users have on their mobile devices. It’s our job as business owners to make sure that our mobile experience is what they’re looking for in order to engage them and, ultimately, increase our leads. As google says, you’ve got to be there, be useful and be quick. We’ve put together the infographic below to give you a better idea of why each of these is important.
Studies have shown that you
can increase brand awareness
by 6.9 percentage points—or
—simply by showing up in mobile
search ad results
“Near me” searches
have grown 2X in the past year
When people use mobile search
to help make a decision, they are
40% more likely
to make a phone call
1 in 3 smartphone users
have purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it
69% of online consumersagree that the quality, timing, or relevance of a company’s message influences their perception of a brand
who don't like what they find on one site will go back and search for another site
said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
said that a bad mobile experience made them less likely to engage with a company
91% prioritize need and speed
Only 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs (i.e. to find information or navigate quickly).
61% don’t hesitate to move on
Users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site.
50% demand mobile-friendly People said that even if they like a business, they will use them less often if the website isn't mobile-friendly.
How Your Site Functions Makes a Difference
If you weren’t convinced before, people care. A LOT. And, it’s our job to make sure that we are satisfying their needs. Think about your mobile website. Is it only doing the minimum required to pass as a mobile experience? Could you be doing more to improve the experience for your users and increase conversions? One of our clients saw an increase of 272% in their average mobile conversion rate one year after their new site launched – to learn more about their new website and improvements, read the case study below.
Not sure if your mobile site is where it needs to be? We’re happy to take a look. Don’t let a subpar mobile experience hurt your lead generation and push your users to your competition. Be There. Be Useful. Be Quick. We know you can do it. Contact our team today to learn more about what you can be doing to better the mobile experience for your users.
About The Author: Betsy is Blue Corona's in-house Digital Marketing Specialist. When she’s not directing Blue Corona's corporate digital content campaigns she’s urban exploring with her wife, diving into the latest marketing trends, or teaching horseback riding lessons. Twitter: @educatedbets
View more blogs by Betsy McLeod