Eliminate the Landscaping Off-Season with Targeted SEO
Doug and Rob Del Gandio knew in high school they wanted to open a landscaping company. In 2002, the brothers teamed up to form Four Seasons Landscaping and Nursery, a full-service landscape design firm in the Washington, DC area. While they were experts in design-build, they knew almost nothing about marketing their company online. The extreme seasonality of the industry hit them hard, and they needed a steady flow of high-quality leads to fill up the slow season. While they created a website, it wasn’t driving traffic and did nothing to help improve sales. Doug and Rob came to Blue Corona in 2011, with the goal of increasing online leads, converting more sales, and building their online presence. They had three specific problems:
They needed to attract visitors to their website
They needed a steady flow of leads in the off-season
They needed to dominate their local market in the search results
Four Seasons teamed up with Blue Corona for SEO, or search engine optimization, services. The first thing we did was a competitive analysis of the other players in the local market so we could figure out where the biggest opportunities were. After discovering their most lucrative projects and where their competitors were beating them in the search engines, we set to work optimizing those areas. Once we were finished with the first round of optimizations, we optimized all other areas of their online presence, including their local SEO, social media, and directory listings. To solve the slow-season issue, we pushed evergreen content to their core audience, building brand awareness and authority so they were consistently top-of-mind.
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