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Pest Control Marketing

Eliminate the Competition & Grow Your Business

Face it, homeowners turn to search engines like Google and Bing first when combating pests in their home. As a result, you need a rock-solid pest control marketing plan to increase calls and booked jobs. No matter if they’re battling bed bugs, squirrels in the attic, or other annoying pests and critters around the home, the internet is the number one way homeowners search for local pest control businesses near them.

If you need new pest control marketing ideas to grow your business, it’s time to see what Blue Corona can do for you. Ready to begin? It all starts by contacting us here for a free marketing consultation.

Customized Marketing Strategies for Pest Control Businesses

In the game of business, you can’t win the game if you don’t know the score. A customized pest control marketing plan is created based on your company’s specific needs and growth goals. Then, the Blue Corona team crafts a data-driven marketing strategy to help you increase your online search visibility and generate more qualified leads from your website.

A Digital Competitive Analysis is the first step in building a successful pest control marketing plan. Our digital marketing experts get underneath the hood of your website and identify areas of opportunity and provide actionable insights to get ahead of your competition online.

A good pest control website ranks at the top of search engines, but a great pest control website ranks highly and converts more visitors into paying customers. Blue Corona’s pest control websites are search engine friendly, fast, and provide a seamless user experience for your customers. The best part? You 100% own your website. Learn more about our pest control website design services.

A customized SEO strategy comprised of on-page, off-page, technical SEO, local SEO, and content marketing help your company outrank competitors in maps and organic search. A comprehensive pest control SEO plan helps you rank higher for searches like termite control, cockroach control, and other highly searched pest control keywords. Learn more about our pest control SEO services.
Position your company at the top of search engine results pages with Google Ads and Microsoft Advertising. Campaigns are setup and managed by Blue Corona’s PPC team who are Google Premier Partners, Microsoft Advertising Select Partners, and Yelp Ads partners. Learn more about our pest control PPC management services.
Earn your Google Guaranteed badge and a top spot atop Google’s search results with Google Local Services. Local Services ads for pest control companies are different from traditional PPC platforms like Google Ads. Instead of paying per click, you only pay for qualified leads. Our team disputes unqualified leads on your behalf and gets you a refund from Google — saving you time and money

Not ranking in Google Maps listings? Is your Google Business Profile (formerly Google My Business profile) not triggering when homeowners in your city search “pest control services near me.” If not, you’re missing qualified leads and sales to your competitors — guaranteed. Blue Corona’s Advanced Google Business Profile Management service optimizes your profile to the fullest, fights against GBP spam, and provides elevated Google Business Profile support through our Google Premier partnership.

Don’t underestimate the power of email marketing for pest control companies. Email drip campaigns keep your business top of mind for previous customers when they need your services again, while timely email blasts provide a boost in leads while taking advantage weather conditions prone to drive insects, bugs, and wildlife indoors. Learn more about our pest control email marketing services.
A low-cost lead generation strategy, social media advertising taps into hundreds of targeting options to create awareness and demand for your services. Blue Corona manages pest control social media ad campaigns on Facebook, Instagram, LinkedIn, and Nextdoor.
Streaming is the number one way U.S. homeowners watch television. OTT ads — unskippable streaming TV commercials — leverage thousands of targeting options like location, homeownership status, and household income to build brand awareness, and Brand Lift, and connect your business homeowners in your service area wherever, whenever, and however they’re watching their favorite shows. Learn more about our OTT advertising services.
Our data shows that on average, contractors miss up to 25% of all marketing generated phone calls. Lead Capture Live is Blue Corona’s 24/7, bilingual call answering and job booking service helping contractors answer more calls and book more jobs without spending a dollar more on marketing. Agents trained in the pest control industry provide best-in-class customer experiences. Customize your call coverage to provide additional support for overflow calls, after-hours, weekends, holidays, and more. Learn more about Lead Capture Live.
Blue Corona Chat is an AI-powered, automated chat service that improves website conversion rates 2 percentage points by capturing lead information like name, email, phone, and their desired service in just 60 seconds. Want to talk with site visitors instead? Blue Corona Chat’s live chat capabilities give your team the flexibility chat with site visitors in real-time. Learn more about Blue Corona Chat.
 
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Why Digital Marketing Is the Best Pest Control Marketing Strategy

Get Found, Get Noticed, and Generate more qualified Leads with Internet Marketing Services from a Top Digital Marketing Company

People are searching the web right now for a company like yours. Will they find you or one of your competitors? Hundreds of home service companies rely on Blue Corona to help them generate more website traffic, leads, and sales, and we want to help you. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.

SEO-Friendly Pest Control Websites Custom Designed to Your Brand

The best pest control websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of leads and sales for your business. They’re also fast, secure, mobile-friendly, and most importantly, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.

At Blue Corona, our webmasters specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines — allowing your pest control company to earn more traffic, leads, and sales from the internet.

Data Transparency: Know Exactly How Your Marketing Performs

If you’re like most contractors, you don’t have the time or resources to waste on ineffective pest control advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

You won’t receive loads of reports or spreadsheets to analyze. We understand that you’re busy running your pest control business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our marketing analytics services include customized:

  • Ad tracking and measurement across every channel you invest in
  • Phone call tracking, recording, and tagging
  • Proprietary results and reporting platform integrated with your website
  • Google Analytics, Google Search Console, and more
  • Revenue attribution
  • And more!

Accurate measuring and tracking is truly the first step in marketing your pest control company online so you can truly quantify your marketing investments.

Partner With Our Pest Control Marketing Agency Today

Contact us today for a free marketing consultation. Tell us about your challenges and we’ll provide you with data-driven recommendations to improve your website and online marketing performance.

Pest Control Marketing FAQs

Nowadays, there are too many digital marketing "agencies" available for hire, but not all specialize in contractor marketing or pest control marketing. When searching for a digital marketing agency, our adivce is to find a partner who specializes in your industry.
We provide a comprehensive suite of marketing services for pest control companies. While our services range from website design and development to pest control SEO, PPC, email marketing, social media advertising, OTT advertising, and more, every pest control company that partners with Blue Corona receives a customized strategy crafted to meet their needs and goals. Marketing is not a one size fits all strategy, and neither should your marketing plan and investment.
We provide a comprehensive suite of marketing services for pest control companies. While our services range from website design and development to pest control SEO, PPC, email marketing, social media advertising, OTT advertising, and more, every pest control company that partners with Blue Corona receives a customized strategy crafted to meet their needs and goals. Marketing is not a one size fits all strategy, and neither should your marketing plan and investment. Before we make any recommendations, our team will perform a Digital Competitive Analysis to get under the hood of your website and identify areas of opportunity within your digital marketing strategy. Then, we'll provide recommendations to grow your business that align with your goals.
Depending on the package we build together, your pest control marketing services can run anywhere from $5,000 per month and above.
Every client receives two dedicated points of contact as your primary source of communication: Account Director and Account Manager. Your Account Manager handles the day-to-day of your campaigns and serves as your strategic quarterback while your Account Director stays on the hunt for new ways to improve your performance and dominate local competitors. We meet with clients monthly at a minimum. Communication and reporting schedules can be customized depending on the scope and complexity of your marketing strategy.

Lead Capture – Free Competitor Analysis

  • Get a FREE Competitor Analysis

    *By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.

Why Clients Say Blue Corona Is the Best Digital Marketing Company

We’ve helped pest control companies large and small all over the U.S. and North America — and we can help yours, too. At Blue Corona, we try and let our clients speak for us. Take a look at our customer testimonials  to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
  • You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
  • You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
  • You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
  • You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
  • You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
  • You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal
Read More Reviews

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

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with Blue Corona Today
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Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Learn more

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support
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Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience
Learn more