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Google Local Services Ad Management

Become a Google Guaranteed Contractor for More Leads & Booked Jobs

DOWNLOAD THE CASE STUDY: 24:1 ROI FROM LOCAL SERVICES ADS >>

Google Local Services ads (Google Guaranteed) are an affordable way for contractors and other local businesses to increase leads and sales from the web and earn the trust of local buyers. Blue Corona’s Local Services ads management services allow you to focus on running your business, while our team focuses on making the phone ring.

Local Services Ads Management: What's Included

  1. Application Process – Blue Corona will guide your team through the entire Local Services application process from start to finish, so you have one less thing on your to-do list.
  2. Ad Setup & Campaign Launch – Tell us what services you’d like to be found online for, and our team will handle the entire process of setting up your Local Services ads and campaigns from the moment you’re approved through campaign launch.
  3. Ad Tracking & Reporting – You’ll receive detailed reporting (that you can actually understand) that connects your data to your bottom line.
  4. Lead Disputes – Blue Corona will dispute non-leads for you and get you your money back from Google.
Contact us online to learn more about Local Services ads management for contractors.
 

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Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

What's Included In Our Local Services Ads Management

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process. We cover it all from start to finish, including:

Your application for the program is completed for you, and we then help you and your team navigate all required licenses, insurance, and background check materials to get the Google Guarantee. With the Google Guarantee, if your customers aren’t satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage.
You get an optimized business bio for your company that showcases the most important aspects of your business to customers and help them choose which provider to contact. These bios are shown on your profile page, and you can choose up to 5 ways to highlight your business, which will be verified by Google.
You get the confidence that your campaign is performing at its best through transparent cost-per-lead monitoring and revenue attribution. Measurably improve your ROI from Local Services ads with Blue Corona, the leader in home services digital marketing.
You'll know your money isn't being wasted on non-serviceable leads with our Local Services ad management. When unqualified customers call you, our team disputes the cost of the lead with Google on your behalf, getting you a refund and allowing you to focus on running your business while optimizing your Local Services marketing investment.

What Are Local Services Ads for Contractors, and Do They Work?

Local Services ads are pay per lead ads that appear at the very top of the search engine results page and receive 13.8% of local clicks on Google.

Unlike traditional PPC search ads, you don’t target keywords, you target services. After being approved for eligibility, advertisers choose from a list of available services for their industry and their service area. When a person’s online search query matches criteria for those services, their ad will be eligible to show:

We highly recommend you test them—many of our clients are already benefitting from these ads. Check out the results we got for Mountain Air Conditioning & Heating, an HVAC contractor in Utah.

  • Revenue Generated: $59,498.30
  • Investment: $2,426.36
  • ROI: 24:1

Our Google Local Services Ads Management Team Is a Google Premier Partner

a Distinction Reserved for the Top 3% of North American Google Partners

When you choose us, you get the peace of mind that your Local Services ads are being managed by certified Google Ads experts and Bing Ads PPC specialists. Not only that, but you get the special perk of working with a Google Premier Partner—a distinction reserved for the top three percent of Google Partner PPC companies.

Local Services Ads Management for Contractors

Why Invest in Local Services Ads?

Check out these statistics*:
  • Local Services ads by Google receive 13.8% of local SERP clicks
  • The presence of Local Services ads affects the number of clicks for all other SERP types
  • When LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7%
  • Organic results receive the most clicks of all SERP types, though they see a drop off when LSAs are present
  • Organic position 1 receives the highest number of standard SERP clicks
  • Review ratings are the biggest driver of clicks in local SERPs
* BrightLocal GLSA study, 2019

Industries We Serve

Include but are not limited to:

HVAC Pay-Per-Click Case Study

24:1 ROI from Google Local Services Ads

Download – SEO Case Study Form

    *By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.

Why Select Blue Corona Over Other PPC Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other contractors like you have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal
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Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

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Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support
Learn more

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience
Learn more