Google Local Services Ad Management
Become a Google Guaranteed Contractor for More Leads & Booked Jobs
DOWNLOAD THE CASE STUDY: 24:1 ROI FROM LOCAL SERVICES ADS >>
Google Local Services ads (Google Guaranteed) are an affordable way for contractors and other local businesses to increase leads and sales from the web and earn the trust of local buyers. Blue Corona’s Local Services ads management services allow you to focus on running your business, while our team focuses on making the phone ring.
Local Services Ads Management: What's Included
- Application Process – Blue Corona will guide your team through the entire Local Services application process from start to finish, so you have one less thing on your to-do list.
- Ad Setup & Campaign Launch – Tell us what services you’d like to be found online for, and our team will handle the entire process of setting up your Local Services ads and campaigns from the moment you’re approved through campaign launch.
- Ad Tracking & Reporting – You’ll receive detailed reporting (that you can actually understand) that connects your data to your bottom line.
- Lead Disputes – Blue Corona will dispute non-leads for you and get you your money back from Google.
Lead Capture - Free PPC Analysis
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
What's Included In Our Local Services Ads Management
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process. We cover it all from start to finish, including:
Program Application & Google Guarantee
Profile Setup & Ad Creation
Advertising Tracking & Reporting
Lead Dispute
What Are Local Services Ads for Contractors, and Do They Work?
Local Services ads are pay per lead ads that appear at the very top of the search engine results page and receive 13.8% of local clicks on Google.
Unlike traditional PPC search ads, you don’t target keywords, you target services. After being approved for eligibility, advertisers choose from a list of available services for their industry and their service area. When a person’s online search query matches criteria for those services, their ad will be eligible to show:
We highly recommend you test them—many of our clients are already benefitting from these ads. Check out the results we got for Mountain Air Conditioning & Heating, an HVAC contractor in Utah.
- Revenue Generated: $59,498.30
- Investment: $2,426.36
- ROI: 24:1
Our Google Local Services Ads Management Team Is a Google Premier Partner
a Distinction Reserved for the Top 3% of North American Google Partners
Local Services Ads Management for Contractors
- Appliance Repair Services
- Carpenters
- Carpet Cleaning
- Cleaning Services
- Countertop Services
- Electricians
- Fencing Services
- Flooring Services
- Foundation Services
- Garage Door Services
- Home Service Franchises
- HVAC (Heating & Air Conditioning)
- Junk Removal Services
- Landscaping Services
- Lawn Care Services
- Locksmiths
- Movers
- Painters
- Pest Control Services
- Plumbers
- Restoration Services
- Roofers
- Siding Services
- Storage Services
- Tree Services
- Water Damage Services
- Window Cleaning Services
- Window Repair Services
Why Invest in Local Services Ads?
- Local Services ads by Google receive 13.8% of local SERP clicks
- The presence of Local Services ads affects the number of clicks for all other SERP types
- When LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7%
- Organic results receive the most clicks of all SERP types, though they see a drop off when LSAs are present
- Organic position 1 receives the highest number of standard SERP clicks
- Review ratings are the biggest driver of clicks in local SERPs
Industries We Serve
Include but are not limited to:
HVAC Pay-Per-Click Case Study
24:1 ROI from Google Local Services Ads
Download – SEO Case Study Form
Why Select Blue Corona Over Other PPC Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other contractors like you have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."