What do you get when you combine a mechanical engineer and Harvard MBA with an online marketing guru? An online marketing engine capable of growing businesses—fast. Blue Corona was founded in 2007 by Ben Landers with the help of Bob Perini. Bob founded DrinkMore Water, a two-time Inc. 500 company and the largest privately owned bottled water delivery company in the Mid-Atlantic region serving homes and offices. While working as Bob’s Vice President of Sales and Marketing, Ben helped Bob create a system to accurately track and quantify every single advertising campaign and marketing campaign employed by DrinkMore (including the website). Being a numbers guy, Bob knew that data combined with gut intuition would allow him to outperform business owners operating on gut intuition alone. It worked. Today, DrinkMore Water continues to be one of the most successful locally owned bottled water delivery companies in the country.

If Bob’s contribution to Blue Corona was a framework for analyzing businesses and using data to optimize them, Ben’s contribution was to use the web to supercharge their growth. With Bob’s support and buy-in, Ben transformed DrinkMore Water into an Internet marketing powerhouse. Using data derived from what is now Blue Corona’s marketing analytics platform, Bob eliminated nearly $150,000 in (ineffective) Yellow Page print ads per year. A fraction of this money was used by Ben to convert DrinkMore’s website from a “brochure-type” site into a fully optimized lead generation machine with an e-commerce component. Online marketing strategies like SEO, PPC and Email represent DrinkMore’s top marketing strategies – generating more leads than every other marketing strategy combined.

Today, Ben and Blue Corona continue to manage, optimize and maintain multiple websites for DrinkMore Water – including several e-commerce online stores.

At Blue Corona, we have a single goal: Help business owners and marketing executives use technology and the Internet to measurably improve their marketing performance and ROI. This starts by accurately tracking every single advertising strategy – even if your only strategy is your company website. Tracking will provide you with never-before-seen insights about your business and will change the way you look at advertising and marketing forever. The data derived from tracking and the insights provided by Blue Corona will allow you to eliminate ineffective advertising strategies and to quickly identify new marketing strategies that have the potential to help you cost-effectively grow your business. You’ll also see opportunities to get more output from strategies you already have – like your website. Blue Corona has helped dozens of companies double, triple and even quadruple their website’s visit-to-lead conversion rates.

But accurate measurement and tracking (marketing analytics) is the foundation and the first step towards improving your marketing – and technology is driving continued advances in how much detail can be uncovered about your business.

Although nearly any type of business can leverage the Internet as a sales and marketing tool and benefit from accurate ad tracking and marketing measurement, business-to-consumer service-type businesses seem to benefit the most. Currently, Blue Corona’s clients come from almost every B2C service industry – from clean energy and solar panels to roofing companies and HVAC. We have numerous bottled water delivery companies and several large plumbing companies. If you invest in advertising OR have a website, Blue Corona can almost certainly help you measurably increase your performance.

Blue Corona offers home service digital marketing services to contractors in the following industries:

• Contractors
• Electricians
• Home Service Franchises
• HVAC
• Garage Door
• Landscaping
• Plumbing
• Roofing
• Pest Control
• Windows & Doors

If you take only one thing away from our website, make it this – you can (dramatically) improve your advertising and marketing performance by more accurately tracking every single strategy you employ – even if your only strategy is your website.

When speaking to business owners and prospective customers, it’s quite common to hear them tell us that they already track everything by asking their prospective clients the infamous “How did you hear about us?” question. Hmmm. The problem with this approach is that the responses are inaccurate at best, and more often than not, downright misleading. Believe it – because we’ve tracked it and found that as many as 50% of the responses to that question are simply not true or accurate.

If you take only two things away from visiting our website, make the second take-away the simple fact that you should be doing whatever you can to increase your company’s visibility on search engines such as Google. It’s a real estate game. It’s like the board game Monopoly. Visit Google and enter a keyword or keyword phrase that you think someone would use to find a business in your industry. If you don’t see your business at least 2 times on the first page, you are losing potential customers to your competitors. Period. The Internet is perhaps the most powerful and cost-effective sales and marketing tool at your disposal.

Yet, few small and medium sized business owners are utilizing it to the fullest extent possible. Time and again we see companies treating their website and their Internet marketing strategy as an afterthought – and it’s easy to see why because this brave new world is quickly evolving in terms of advertising options and overall complexity.

And if you take three things away from visiting our website, think about this. How much would it cost you to bring onboard a full time employee – with proven online marketing and analytics expertise – to implement and manage your all of your marketing measurement efforts, online advertising programs and website? First of all, could you even find that person? How long would that search take? How long would it take to get that person up to speed? How long would it take before you could even tell if he or she was “the one”? With benefits, you’d be looking at a minimum of $8,000 – $10,000 per month and this does not include any of the technology or tools or pay-per-click budget or SEO budget that would be needed to actually achieve top performance.

Our sales pitch is simple: We market your business as if it were our business. We provide a “do-it-for-me” service that will, without question, measurably improve your overall marketing ROI. We start by tracking every single marketing strategy you employ – even if your only marketing strategies are your website and referrals. Accurate tracking is the foundation of everything we do. Through tracking, we quickly begin to understand your business like you do – from an owner’s perspective.

Our tracking process uncovers never-before-seen insights about your business and your marketing. We use these insights, combined with our online marketing and website optimization expertise, to eliminate ineffective marketing strategies, drive more qualified visitors to your website and convert more visitors into leads and sales. We do all of this – essentially becoming your surrogate VP of marketing – for less than the cost of a single entry level employee!

If you are located in the Mid-Atlantic and want to learn more about how Blue Corona can help you improve your marketing performance, attend one of our online marketing seminars. We try to host at least one seminar a month and topics range from effective pay per click management to SEO 101 and how to use social media websites like Facebook and LinkedIn to grow your business. Learn more or register today!