// Home Services Digital Marketing Agency

GROW
your BUSINESS

We help you create, capture, and convert
more leads from the internet.
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Partnerships & Awards

Digital Marketing Services

Web Design

Every website is custom designed and backed with best practices to convert more visitors into leads. Read more

Web Development

We build your website on WordPress and launch it quickly. Everything is handled for you. Read more

Optimized Hosting

We host your website on a WordPress-optimized platform, maximizing uptime and speed for users.

Enhanced Security

24/7/365 monitoring protects your company and customer data from hacks, breaches, and malware.

Regular Maintenance

Webmasters are on standby and ready to update your website whenever you need them.

100% Ownership

You own your website outright. The design, code, content, login credentials (you name it). Not us.

Custom Strategies

No cookie-cutter strategies here. Your marketing plan is built to help you outrank and outperform your competitors.

Paid Media Management

Generate more calls and save money on Google Ads, Google Local Services ads, Microsoft Ads, and more. Read more

Search Engine Optimization

Outrank competitors and be found at the top of search engine results, maps listings, and online directories. Read more

Google Business Profile

Rank higher in neighboring service areas to drive more qualified website traffic and calls. Read more

Email Marketing

Automated campaigns and monthly newsletters connect your brand with customers at the right time to keep your schedule full. Read more

Social Media Advertising

Generate leads from the most popular social media platforms like Facebook, Instagram, Nextdoor, and more. Read more

Lead Capture Live

Miss less calls and convert more leads with Lead Capture Live, our outsourced call answering service. Read more

24/7/365 Coverage

Bilingual agents (English and Spanish) are available 24/7/365 and ready to answer calls when you can't.

Appointment Booking

Run on ServiceTitan, Housecall Pro, or Successware? Our agents will book appointments on your schedule for you.

AI-Powered Website Chat

Convert website visitors into leads in under 60 seconds with Blue Corona Chat. Read more

Report Dashboard

Polaris, our real-time reporting dashboard, provides full visibility into your marketing performance across every channel, location, and market.

Call Tracking

Every call is tracked to the source, campaign, channel, and keyword. We also CSR name, the call outcome, and why the lead was (or wasn't) booked, providing full visibility into every conversion point along your customers' journey.

Lead Tagging

We tag every tracked call, web form, and chat, then analyze them based on the customers' experience and outcome to improve your conversion rates and internal operations.

Revenue Attribution

We integrate your marketing data with CRM data to understand how much revenue each campaign drives and what investment it returns.

Managed Websites

Web Design

Every website is custom designed and backed with best practices to convert more visitors into leads. Read more

Web Development

We build your website on WordPress and launch it quickly. Everything is handled for you. Read more

Optimized Hosting

We host your website on a WordPress-optimized platform, maximizing uptime and speed for users.

Enhanced Security

24/7/365 monitoring protects your company and customer data from hacks, breaches, and malware.

Regular Maintenance

Webmasters are on standby and ready to update your website whenever you need them.

100% Ownership

You own your website outright. The design, code, content, login credentials (you name it). Not us.

Lead Generation

Custom Strategies

No cookie-cutter strategies here. Your marketing plan is built to help you outrank and outperform your competitors.

Paid Media Management

Generate more calls and save money on Google Ads, Google Local Services ads, Microsoft Ads, and more. Read more

Search Engine Optimization

Outrank competitors and be found at the top of search engine results, maps listings, and online directories. Read more

Google Business Profile

Rank higher in neighboring service areas to drive more qualified website traffic and calls. Read more

Email Marketing

Automated campaigns and monthly newsletters connect your brand with customers at the right time to keep your schedule full. Read more

Social Media Advertising

Generate leads from the most popular social media platforms like Facebook, Instagram, Nextdoor, and more. Read more

Lead Capture

Lead Capture Live

Miss less calls and convert more leads with Lead Capture Live, our outsourced call answering service. Read more

24/7/365 Coverage

Bilingual agents (English and Spanish) are available 24/7/365 and ready to answer calls when you can't.

Appointment Booking

Run on ServiceTitan, Housecall Pro, or Successware? Our agents will book appointments on your schedule for you.

AI-Powered Website Chat

Convert website visitors into leads in under 60 seconds with Blue Corona Chat. Read more

Tracking & Reporting

Report Dashboard

Polaris, our real-time reporting dashboard, provides full visibility into your marketing performance across every channel, location, and market.

Call Tracking

Every call is tracked to the source, campaign, channel, and keyword. We also CSR name, the call outcome, and why the lead was (or wasn't) booked, providing full visibility into every conversion point along your customers' journey.

Lead Tagging

We tag every tracked call, web form, and chat, then analyze them based on the customers' experience and outcome to improve your conversion rates and internal operations.

Revenue Attribution

We integrate your marketing data with CRM data to understand how much revenue each campaign drives and what investment it returns.

Paid Media Management

Generate calls and save money from Google Ads, Local Services, Microsoft, Yelp, and social media.

Read More

Search Engine Optimization (SEO)

Rank higher on search engines, maps listings, and local directories.

Read More

Email Marketing

Send the right message, to the right customers, at the right time to get more calls.

Read More

Social Media Advertising

Generate calls and save money from Google Ads, Local Services, Microsoft, Yelp, and social media.

Read More

Brand Building

Tell you story and engage your community with video marketing, social media, OTT/CTV, YouTube, and more.

Read More

Virtual CSRs & Lead Capture

Keep your call board filled with 24/7 call answering and job booking services, AI-powered website chat, and inbound sales support.

Read More

Contractor Marketing
for Every Type of Business

Single Location Brands

Accelerate your business’ growth with a customized marketing strategy designed to generate more calls and online leads from homeowners within your service area.

How we help

Multi-Location Brands

From independently owned contractors looking to expand regional market share to businesses newly acquired by private equity, we help you optimize your ad spend, eliminate waste, and drive more leads—efficiently.

How we help

Franchises

Scale your marketing strategies across your organization and partner with a marketing agency with proven experience driving growth among North America’s leading home services franchises.

How we help

// Since 2008, we've used

Digital marketing

to grow Contractors' bottom line

Although our very first client was a bottled water company, we’ve lived in the trades ever since. Since we first opened our doors in 2008, we’ve supported local contractors in along every step of their company’s growth.

We specialize in digital marketing for HVAC companies, plumbers, electricians, pest control companies, restoration companies, and roofers. While these industries are near and dear to our hearts, we support all trades businesses:

Read more

How we grow your business

Build your growth strategy

Learn more +

Elevate Your Brand Presence

Learn more +

Capture & Convert
More Leads

Learn more +

Develop Your
Strategy

Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing.

Elevate Your
Presence

Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing.

Capture & Convert
Your Leads

Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing.

Everything we do surfaces In Polaris

A Real-Time Marketing Analytics Platform

Data is king and today, there’s an ocean of data available to contractors. But it’s difficult to bring all of the critical pieces together to paint an accurate picture of your business. Sales and operations data lives in your CRM. Marketing data lives with your marketing agency. 

At Blue Corona, we believe better data drives better results, which is why our real-time marketing and analytics platform, Polaris, integrates with the trades’ leading technologies and platforms like ServiceTitan and the ServiceTitan Marketing Pro suite, Schedule Engine, Nexa, Google’s advertising suite, Microsoft, Meta, and more.

With over 300 KPIs, custom dashboards, and all of your sales and marketing data living together in one place.
  • Extract better insights and identify areas of opportunity in your marketing
  • Allocate your budget and optimize campaigns according to your goals
  • Provide transparency into your marketing, so you know exactly what’s driving calls and revenue and what’s not

Digital marketing case studies

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Get Started

with Blue Corona Today
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Blog

Recent Posts

A History of Building Contractors’ Businesses

We've Supported the Trades Since 2008

// Home Services Digital Marketing

Although our very first client was a bottled water company, we’ve lived in the trades ever since. Since we first opened our doors in 2008, we’ve supported local contractors in along every step of their company’s growth.

We specialize in digital marketing for HVAC companies, plumbers, electricians, pest control companies, restoration companies, and roofers. While these industries are near and dear to our hearts, we support all trades businesses:

Are you a residential service business but don’t see your business type listed above? Don’t sweat – contact us and let’s figure out if a partnership makes sense together.

Blue Corona account manager

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience