- About
- Services
- Case Studies
- Blog
- Resources
- Contact
Meet the team
Whether you're a small, local company looking for some help with your website or a Fortune 500 company looking for a top SEO consultant, we can help! Our team is comprised of over 50 experienced and incredibly passionate people on the cutting edge of all things Internet marketing.
Blue Corona Executive Team
-
Ben Landers 1Ben Landers
President & CEOA passionate entrepreneur with more than ten years of experience in the digital marketing and analytics industry, Ben and the Blue Corona team have helped hundreds of companies accurately track and optimize their advertising campaign performance and get more leads and sales from the web.
After starting his career in online media, recruitment advertising, and software sales at HotJobs.com, Ben spent time in the telecommunications industry and later went on to become the East Coast regional manager of an advertising and marketing agency. Shortly thereafter, Ben met Bob Perini. Together, they developed the concept that would become Blue Corona.
-
Katelyn Palacorolla 2Katelyn Palacorolla
General ManagerAbout Me
Favorite Thing About Working at Blue Corona
Easy—our team. I’ve never worked anywhere else with so many great people. Everyone cares about our clients and their success; everyone cares about helping Blue Corona grow; and everyone cares about each other. The atmosphere that fosters makes coming to work every day not feel like work.
What is the most rewarding part of your role?
Whether it’s working with the team to create a new process that better serves our clients or digging through data to help set strategy, I love using numbers to solve problems. Any day I get to bring numbers to life and use them to tell a story is a good day.
What do you do outside of work?
With a new baby at home, my hobbies have shifted from fine dining and traveling to spending time with family and exploring the world through my daughter’s eyes.
-
Mike Wilson 3Mike Wilson
VP Sales & Marketing -
Alex Perini Moser 4Alex Perini Moser
Account DirectorAbout Me
Favorite Client Success Story
Hard to choose a favorite so I'll share three. First, there's the client who told me that they had hired 4 additional HVAC technicians in the last few months because of all of the additional leads they were getting from Blue Corona. Another client was able to cut almost $200k/year in directory book advertising just by tracking exactly how many leads they were getting from it. And another client booked a $400k project from a pay-per-click ad (that he's spending $1,500 per month on).
What is the most rewarding part of your role?
The most rewarding part of my role has to do with transformations - both in terms of our clients and our team at Blue Corona. I LOVE getting to play a part in helping transform our clients from not knowing what they are getting from their various advertising channels into data-driven marketers who know their numbers. And the same goes for our entire team at Blue Corona - it's incredibly rewarding to see my teammates learn, grow, take on new challenges and succeed!
What do you do outside of work?
Outside of work I love traveling and hiking, I'm working on my golf game, and love spending time with my family and friends.
-
Tyler Yost 5Tyler Yost
Client Services DirectorAbout Me
Favorite Client Success Story
2012 - Hurricane Isaac is bearing down on Louisiana and we've got a newer client that provides restoration services to residential and commercial customers. I recommended that they run a limited time paid advertising campaign to try and capture the demand that's going to happen. We watched the leads start pouring in and the client and I worked feverishly for a few days straight (working around the clock) listening to the phone calls and triaging which ones we should go after. When the storm passed, they not only had more business than they knew what to do with, they also got some big commercial on-going agreements in place and were sold on the value of digital marketing.
What is the most rewarding part of your role?
The most rewarding part of my role is seeing real impact on our clients, every single day. I love that the work that we do, whether it's content marketing, paid advertising, email, social, new websites, etc. are all focused on making a real impact to our clients' business growth. I also love the "hive learning" that happens here, where as soon as we have one person learn something about improving a client's particular results, we share it to see if we can amplify that effect across all of our clients.
What do you do outside of work?
I have a family I love to spend time with - we all really enjoy being outdoors, whether that's gardening, long walks, or at the pool, we all have a good time together. When we're trapped inside, we're big into making great meals and enjoying that with friends.
-
Michelle Allen 1Michelle Allen
Operations ManagerAbout Me
What is your favorite thing about working at Blue Corona?
The team atmosphere is, by and far, my favorite thing about working at Blue Corona. Working with a group of people that is always looking to build you up is something you just don't find everywhere. We work hard together, we struggle together, and we succeed together. We're always a team first.
What do you like best about your role?
On a daily basis, I'm presented with all sorts of problems, from simple to complex. I love untangling them and making the result something that improves life for our team and our clients. Solving all of the problems that crop up in our office is my favorite thing about my role.
What do you do outside of work?
Outside of work I love to spend time with my husband and our wonderful daughter, read, play video games, and cheer for the Washington Capitals.
-
Shannon Ball 2Shannon Ball
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
What I like best is being part of a team that is passionate about getting real growth results for the businesses we serve.
What is the most rewarding part of your role?
The most rewarding part of my role is when our efforts help a client go from worrying about how to sustain their business, to focusing on how to scale their business to keep up with the increase of new leads and customers they now receive!
What do you do outside of work?
Outside of work I love to travel (especially abroad!), hike, hang out at the beach, and try new restaurants in Charlotte – especially if they have fajitas!
-
Alec Bartek 3Alec Bartek
Web Project ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
I like that, as a Project Coordinator, I have a hand in the process every step of the way and help ensure that the client’s experience meets or exceeds their expectations. I think it’s important to have someone be involved throughout a project to not only push things to the finish line, but to make sure that these expectations are kept in mind every step of the way.
What is the most rewarding part of your role?
One of the most rewarding things is having a project be completed and knowing that we’ve gone above and beyond what the client expected – nothing is more satisfying that having a satisfied customer!
What do you do outside of work?
Outside of work I love to play guitar and make music, but also enjoy going to see live bands and concerts as well. When I’m able to I also like to get out on the golf course or the driving range.
-
Ethan Batson 4Ethan Batson
Sales and Marketing Operations LeadAbout Me
What do you like best about your role and the impact it plays on our clients?
I'm lucky enough to be a first touch point for many of our prospects that turn into clients. Many business owners come to us either without a clue what they're doing with their marketing, or at a loss as to why what they're doing isn't getting the results they're looking for. It's fantastic to introduce our team, knowing that we go above and beyond to deliver outstanding results.
What is the most rewarding part of your role?
I love seeing how much clients grow, sometimes in a short amount of time. Taking a company's marketing from a mess to a well-oiled machine - and seeing the business owners and employees reap the benefits - is incredibly rewarding.
What do you do outside of work?
I enjoy all things entertainment - sports, movies, TV, music, you name it. Outside of the office, chances are you'll find me at a game, enjoying a concert, or playing beer league softball.
-
Katie Birkbeck 5Katie Birkbeck
Organic Team LeadAbout Me
Favorite Client Success Story
One of my clients sells and rents various types of industrial equipment, but they really wanted to shift their focus to dominate the market for one specific product—blind flange rentals. After the creation and execution of our strategic plan, organic traffic to the related product pages increased by more than 400%! It's been extremely rewarding to watch the numbers of organic visits AND leads increase over the past year and I'm excited to witness their continued success.
What do you like best about your role and the impact it plays on our clients?
Not a day goes by that I don't see my teammates thinking and acting like owners for each their clients. It's refreshing to work with peers who truly care about their clients' success as if they were the CEOs. Our ownership mindset is what really sets Blue Corona apart and helps us to provide the best results for our clients.
What do you do outside of work?
When not at work, you can find me doing one of three things. 1) Binge-watching my latest Netflix obsession. 2) Traveling for a weekend getaway. 3) Looking for the best nachos in Charlotte.
-
Emily Camardella 6Emily Camardella
Digital DesignerAbout Me
What do you like best about your role and the impact it plays on our clients?
I truly believe that a client’s web presence is a representation of the product they are providing. I love being able to use my creative skills and research to make what can be a customer’s first impression of our clients services.
What is the most rewarding part of your role?
Not only am I doing what I love by using my creative skills but I am also helping a client’s business grow. I find it extremely rewarding when a client shares a mutual excitement for the design as I do.
What do you like to do outside of work?
Outside of work I love to listen to audiobooks/podcasts, teach my mini Australian Shepherd new tricks, and explore local thrift and antique stores.
-
Alana Causey 7Alana Causey
CopywriterAbout Me
What do you like best about your role and the impact it plays on our clients?
Crafting the language and content that showcases our clients online and sets them up for success is one of the things that I love most about being a copywriter at Blue Corona! Whether I’m creating content from scratch or improving on existing pages, I really enjoy all of facets of enhancing our clients’ content and online visibility to give them a competitive edge and help them grow their businesses!
What is the most rewarding part of your role?
It’s extremely rewarding to see the direct impacts my content has on driving traffic, leads, and business to our clients.
What do you do outside of work?
Outside of work, I love my family time, as well as practicing yoga, cooking (& eating!), working on my many home improvement projects, and watching documentaries.
-
Spencer Chang 8Spencer Chang
PPC Team LeadAbout Me
Favorite Client Success Story
I love when clients come to us doubtful about PPC from having been burned by a previous agency and we're able to show them how much business we've been able to generate by the detailed and thoughtful way we run campaigns.
What is the most rewarding part of your role?
Watching clients' attitudes toward us shift as we demonstrate how our expertise, care, and drive sets us apart from other agencies is incredibly rewarding.
What do you do outside of work?
Outside of work, I like to cook, eat, and plan travel adventures, to go eat some more.
-
Jeremiah Chapman 9Jeremiah Chapman
Web Project ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
To a business owner, a new website can seem like a daunting or exhausting task, but I have the opportunity to provide wonderful customer service and a raving fan of Blue Corona through their experience. I look forward to working with you and creating something new together!
What is the most rewarding part of your role?
Blue Corona is a first-class example of a company focused on top gear acceleration! For web projects, this includes continuous process improvements. I am constantly thinking through both the client’s experience and the Blue Corona project team member’s experience through a project workflow. To help push us forward, I’ll always consider enhancing things like time to completion, pain points, tracking, and communication styles.
What do you like to do outside of work?
I’m a painter (acrylics & spray paint) and am working towards my first show in the Charlotte area! Friends, family, faith, fitness…what’s another word that starts with the same letter…forests (I like being outside). You might catch me fanatically dancing if one of my song-triggers come on (My advice: Avoid playing “We Found Love” by Rihanna if you don’t want to see it).
-
Sean Coleman 10Sean Coleman
Director of Business DevelopmentAbout Me
What do you like best about your role and the impact it plays on our clients?
I love understanding a new potential client's starting point, goals, and situation - and then customizing a solution based on what I would do if I was in their position. Seeing the plan I put together reap such positive results over time is an amazing feeling, especially having grown up in a family of business owners. I know how critical our work is for the livelihood of our clients.
What is the most rewarding part of your role?
The most rewarding part of my role is receiving emails and phone calls from clients I've helped onboard telling me how happy they are with a certain person and/or situation now that they're working with our team.
What do you do outside of work?
Outside of work, I like to play basketball, watch football, hang out with my family/friends, and watch my two young sons have a blast together.
-
Amber Conrow 11Amber Conrow
PPC SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I love being able to be a part of a company’s growth! It’s awesome to hear when our clients get new business opportunities, and we were part of the reason why.
What is the most rewarding part of your role?
It’s so rewarding to see the success of a client’s ad campaign, and see how excited they are to receive new business with a strategy that they previously had no experience in.
What do you like to do outside of work?
Outside of work I enjoy traveling. I’ve got a never-ending list of places I want to explore! Another passion of mine is cooking. I love looking through Pinterest for inspiration. I’m also excited to explore all of the restaurants and breweries throughout Charlotte!
-
Angela Courtney 12Angela Courtney
Senior Digital DesignerAbout Me
What do you like best about your role and the impact it plays on our clients?
I love design, and Blue Corona gives me the opportunity to do what I love every day. Taking a client’s vision of their brand and delivering a product that exceeds their expectations is my favorite part.
What is the most rewarding part of your role?
Merging functionality with great design and watching our clients businesses grow is the most rewarding part for me. I’m lucky to be surrounded by such a talented and dedicated team.
What do you do outside of work?
In my free time I like being outdoors, cooking, hosting dinner parties, and spending time with friends and family.
-
Mary Davin 13Mary Davin
PPC SpecialistAbout Me
Favorite Client Success Story
I recently took over PPC management for a new client that had a poor experience with their previous agency's management style and campaign results. Within the first two months, the client was very vocal about how much she loved our approach, responsiveness, and most importantly the results we were driving for her business. Being able to exceed expectations like that and offer value to our clients is really rewarding!
What do you like best about your role and the impact it plays on our clients?
I like tweaking ad copy and designs to see the impact it has on a campaign's results. Sometimes something really minor can have a big impact!
What do you do outside of work?
When I'm not at work, I enjoy hiking, photography, yoga, and visiting art museums.
-
Nick DeVita 14Nick DeVita
Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
It is truly a relational role. We get to be an extension of the client, building trust and rapport so they know we have their best interests in mind. Over time, we get to know our clients well and, because of this, get to serve them in a unique way.
What is the most rewarding part of your role?
Because of our close relationship and communication with our clients, we get to celebrate the success of their business with them. Hopefully, our work is providing them with positive results, and when this happens, we both win. Our clients put so much time and sacrifice into their business, and it's a great feeling to see them succeed and know we were part of that success!
What do you like to do outside of work?
My favorite things outside of work are staying active, playing sports (recreationally, of course), enjoying the great outdoors, and music/movies. Specifically, I love to play pick-up basketball, mountain bike, and play guitar with my wife.
-
Ryan Diaz 15Ryan Diaz
WebmasterAbout Me
What do you like best about your role and the impact it plays on our clients?
It's an incredible experience to transform our clients' unique strategy and vision into a website that drives increased business. I love being able to contribute directly to the success of our clients and their companies.
What is the most rewarding part of your role?
The most rewarding part of my role is working with such a talented team and seeing the results of our work translate into accomplished goals.
What do you like to do outside of work?
When I’m not at work, I love playing hockey, exploring Charlotte’s many breweries, and spending time with my family and friends.
-
Ashley Dischinger 16Ashley Dischinger
Senior Digital DesignerAbout Me
What do you like best about your role and the impact it plays on our clients?
To me, a creative role is always like a puzzle. How do you apply best design practices while still meeting the client’s needs? I love that I can use my role to marry these two challenges in a way that continues to improve the client’s business and their bottom line.
What is the most rewarding part of your role?
My favorite part of my role is that I’m able to do what I love on a daily basis. Ever since I can remember, I’ve been passionate about creating things… and what’s better than being able to come to work every day and do what makes you happy?
What do you like to do outside of work?
When I’m not in front of my laptop, you’ll find me buried in a good book, hiking the Whitewater Rafting Center, brewery-hopping, and practicing yoga.
-
Connor Dodd 17Connor Dodd
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I really like being able to implement SEO strategies in combination with my writing skills to help create a unique brand for our clients that helps them to stand out from their competition and ultimately become a top dog in their respective industry and region.
What is the most rewarding part of your role?
The most rewarding part of my role at Blue Corona is seeing the direct impact of my efforts combined with the whole team’s efforts on a company’s overall brand image, leads, and actual revenue. It’s awesome to know that our work ultimately benefits a client’s entire business.
What do you do outside of work?
Outside of work I’m usually laughing at one of my favorite comedians, catching up on the latest TV shows, discovering new restaurants and breweries, or stressing about NC State athletics.
-
Brandon Doyle 18Brandon Doyle
Senior Account ManagerAbout Me
Favorite Client Success Story
My favorite client success story is Jaffe Electric. When Jaffe partnered with Blue Corona 3 years ago the company had 4 full-time employees (including the owner). Fast forward three years and Jaffe has 15+ employees and several more trucks!
What is the most rewarding part of your role?
The most rewarding part of my role is building a personal, yet professional relationship with my clients. I learn the ins-and-outs of their business, acting as an extension of their internal team, while also developing a personal relationship. Seeing my clients' businesses win on the web, in their community, and in their personal lives is incredibly fulfilling.
What do you do outside of work?
When I'm not at work you can most likely find me enjoying the outdoors with my fiancée and our two dogs, Jax and Kona. Whether it's grabbing dinner and a beer at a local brewery and bringing the pups or taking a stroll through Uptown Charlotte, you can most likely find me out and about around town!
-
Amanda Duffy 19Amanda Duffy
HR ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
My role is different from most at Blue Corona. My clients are internal, the employees. I love to see each one of them strive to be the best of the best and do everything I can to support each one of my teammates. My primary goal is to keep my clients happy while preserving the incredible culture that is already in place.
What is the most rewarding part of your role?
My role plays a pivotal part in the success of each employee and watching them succeed and develop both professionally and personally is the most rewarding part of my job.
What do you like to do outside of work?
Outside of the office you will find my husband and I chasing around our twin daughters, at the dog park with my dogs, watching sporting events and if it’s the summer and you can’t get ahold of me, I’m most likely on a beach reading a good mystery/thriller novel.
-
Danielle Duggan 20Danielle Duggan
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
What I like best about my role is that the work I do can directly impact a client’s life. My day-to-day work isn’t just a to-do list, it’s tactics I can use to boost a client’s revenue and give them the opportunity to hire new employees or send their kid to college.
What is the most rewarding part of your role?
The most rewarding part of my role is watching the combined effort of everyone working on an account pay off. It’s always a team effort. Without the help of our web, design, sales, PPC, and account management team, I wouldn’t be able to accomplish what I’m able to for my clients.
What do you do outside of work?
When I’m not at work you can find me talking about music to whoever will listen, searching the city for a new sushi restaurant, or watching The Office.
-
Sophia Ege 21Sophia Ege
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
We make intentional, data-driven choices that directly impact the small businesses we serve. With analytics by our side, the results we generate as a team are creative and informed, and our clients receive the very best solutions for their businesses to grow and flourish.
What is the most rewarding part of your role?
What we’re able to do here every day supports the small businesses that our communities so often rely on. It is so rewarding to be part of a dynamic team that truly puts our clients first and strives to help them succeed.
What do you do outside of work?
Outside of work you’ll often find a cat in my lap and book or journal in hand. I also love to travel, explore nature trails and attempt to fish.
-
Alicia Filson 22Alicia Filson
PPC SpecialistAbout Me
Favorite Client Success Story
After restructuring a client's pay-per-click campaigns and drafting new ads we saw click-through-rate double, costs cut in half, and achieved a greater impression share.
What is the most rewarding part of your role?
We have a really great paid search team… well the whole company is kind of awesome! Everyone is really supportive of each other, proactive and responsive, and in sync with working towards our clients’ goals.
What do you do outside of work?
When I’m not going on hikes and nature walks on the local trails with my dog, you’d probably find me reading sci-fi/fantasy books.
-
Christina Fox 23Christina Fox
Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
My favorite part of my role is building lasting relationships with my clients and seeing the direct impact of my work on the lives of small business owners. It’s really special to know that you are a part of helping someone else succeed and grow their business!
What is the most rewarding part of your role?
It is most rewarding to me to see how well each team member at Blue Corona works together to achieve certain goals, whether they are personal goals or for our clients, we work well together and are passionate about growth.
What do you do outside of work?
Outside of work you will most likely find me spending time with my sweet Goldendoodle, Bentley or cheering on the Carolina Panthers at most home games! Having grown up in Charlotte, I love seeing the city continuing to grow and trying out new restaurants that open up. I also love to travel, whether it is a quick trip to the beach or somewhere abroad – I am down to go!
-
Amanda Frankel 24Amanda Frankel
Senior Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
Working within the dynamic space of the digital marketing industry! I love that I have the opportunity to work alongside our clients as a true partner and advisor to help them interpret the fast-paced digital marketing landscape, understanding the right levers that they can leverage to help grow their business and ultimately become even more competitive in the marketplace they’re in.
What is the most rewarding part of your role?
Being able to directly link Blue Corona’s digital marketing efforts to additional sales for a client. There is nothing more rewarding than being able to communicate return on investment to a client, especially when the value of that ROI is so crucial to the small business owners that we work with. Being able to help our clients generate incremental sales not only helps them grow their business and their relationship with their clients, but improves the quality of life for these business owners and their families which is extremely rewarding and something I feel privileged to have the opportunity to contribute to.
What do you like to do outside of work?
When I’m not at work, I’m either watching Netflix/Hulu or the latest Bravo reality show, searching for the best pizza and brunch spots in Charlotte, or spending time with family and friends!
-
Tara Gasparovic 25Tara Gasparovic
Director of Account ManagementAbout Me
What do you like best about your role and the impact it plays on our clients?
I love coaching and developing our team of Account Managers, and seeing them really “click” with their clients. It’s so important that our clients work with someone trustworthy who truly cares about their business. When a client reaches out to me to tell me how grateful they are for their Account Manager, I know we’re really making a difference for their business!
What is the most rewarding part of your role?
One of my clients once referred to Blue Corona as the "secret sauce" that has helped him grow his HVAC business. I once went out to his office to see they had doubled their office space since my last visit. Knowing that we played a part in creating jobs and helping people achieve personal success is extremely rewarding.
What do you do outside of work?
I spend most of my free time hanging out with my Goldendoodle named Watson, watching Clemson football (Go Tigers!), and planning my next big international trip.
-
Todd Gilbert 26Todd Gilbert
Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
The best part of my role as an Account Manager is having the opportunity to work directly with our clients. I enjoy getting to know each and every one so I can better understand their businesses, and goals for growing their businesses. When we meet and exceed client expectations and see they are satisfied, I’m satisfied.
What is the most rewarding part of your role?
One of the most rewarding aspects of my role is seeing a customer visibly happy with the results we provide through our work. At Blue Corona, we each think and act like owners. Because of this mindset, I’m just as excited as our clients when we see positive change.
What do you do outside of work?
Outside of work, I enjoy going on long, scenic drives, anything related to Star Trek or Star Wars, winning fantasy football leagues, and eating tacos.
-
Maeve Ginsberg 27Maeve Ginsberg
CopywriterAbout Me
What do you like best about your role and the impact it plays on our clients?
I love taking advantage of my own passions (like sustainability) and applying to my clients. Being able to work with solar panel companies and eco-friendly home builders is such a cool way to combine my work with my personal interests.
What is the most rewarding part of your role?
I love seeing our long-term SEO efforts pay off. Our results are rarely immediately, but the moment when the client starts to see the improvements, both in terms of sales and user experience, really puts a big smile on my face.
What do you do outside of work?
You can usually find me lifting at the gym, cooking something up in the kitchen, or climbing up any mountain I can find.
-
Libby Goddard 28Libby Goddard
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I love being able to combine tangible data with the creativity of writing to create a unique strategy that generates interest for our clients. Marrying the two not only builds genuine, fact-based campaigns but also improves the chances of success for everyone involved.
What is the most rewarding part of your role?
We have the opportunity to directly impact the brand of our clients. Being able to use my skills in writing and SEO to help promote and improve local businesses is very rewarding.
What do you like to do outside of work?
I love going to movies, continuing to commit Beyoncé’s entire discography to memory, and spending too much time wandering around Homegoods.
-
Alanna Hernandez 29Alanna Hernandez
Website QA ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
I love that we help small businesses and how visible that is to the team. It's awesome when clients send us emails saying they bought another truck and hired 3 more people because it goes to show just how much of our work makes a difference in these people's lives.
What is the most rewarding part of your role?
Making sure the quality of our clients' websites is good so we can continue making them raving fans of Blue Corona.
What do you do outside of work?
When not at work, you can find me cheering on the Washington Capitals, reading a new book, or trying out a new local restaurant (most likely Italian food) with my husband.
-
Katie Hetrick 30Katie Hetrick
Account ManagerAbout Me
Favorite Client Success Story
A client who came to us after having prior negative experiences with other digital marketing companies. She was hesitate to trust another marketing company, but through taking the time to get to know their business and asking their goals, she has opened up to trust us. Their results have been improving and she lights up when we come to visit. She even brings her dog to attend the meetings with us!
What do you like best about your role and the impact it plays on our clients?
My favorite part about my role is building those relationships and connections with the clients. This helps the client view us as more of a partner relationship and not just a vendor, which makes a big impact.
What do you do outside of work?
Outside of work, I love to spend time with friends and family, and cheer on any Pittsburgh sports team!
-
Kevin Hull 31Kevin Hull
SEO AnalystAbout Me
What do you like best about your role and the impact it plays on our clients?
I love helping clients tell their story through different mediums. Clearly articulating a company’s expertise and passion not only helps the client—it also helps the consumers who are looking for what they have to offer! When a client can be found and understood easily that ultimately leads to an increase in business.
What is the most rewarding part of your role?
The most rewarding part of my role is seeing tangible results: increased traffic, leads, and sales.
What do you like to do outside of work?
I love playing, reading, or eating with my wife and two sons, hanging out with friends, or anything music or sports related.
-
Taylor Joyner 32Taylor Joyner
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
What I like most about this role is that I get to treat each client as if their business is my own. I love that Blue Corona prides itself on this level of personal investment to its projects, and I am excited to see my efforts help clients reach their goals.
What is the most rewarding part of your role?
The most rewarding aspect of my role is witnessing the growth of the clients I work for. Seeing a small company succeed due to something that I took part in makes all of the hard work worthwhile.
What do you like to do outside of work?
I work in the nursery at my church, play with my little pup named Goose, and I’m planning a wedding! I also love any and all DIY projects, so I have a few lined up that I’ll work on later this year.
-
Karleigh Kennedy 33Karleigh Kennedy
Digital DesignerAbout Me
What do you like best about your role and the impact it plays on our clients?
What I like best about my role on the design team is how we deliver the content the clients ask for, while also incorporating meaningful design principles that drive people subconsciously. It’s like science within the art! I love that we get to help clients with this extra step that they may not have even known about.
What is the most rewarding part of your role?
The most rewarding part of the role is when we give the client the design, and it is way more than what they expected! It encourages me to always provide my best work and something I am proud to give them.
What do you like to do outside of work?
Outside of Blue Corona, I enjoy designing just for fun, including designing for a nonprofit I’m involved with. I also enjoy going running or biking while listening to a great podcast, experimenting with new food recipes (thank you, Pinterest!), and getting that retail therapy in with browsing the aisles of Target and Home Goods!
-
Bona Lee 34Bona Lee
WebmasterAbout Me
What do you like best about your role and the impact it plays on our clients?
I enjoy having a hand in making sure our customer’s websites are looking and performing as effectively as possible, and in doing so, helping their businesses flourish!
What is the most rewarding part of your role?
The most rewarding part of my role is being able to work alongside great people, who are all so knowledgeable in many different areas. Being able to constantly learn new things keeps everyday fun and interesting!
What do you like to do outside of work?
Outside of work, I love to cook, dine out, see concerts, go kayaking, and spend time with family.
-
Matt Leever 35Matt Leever
New Account Senior Sales ExecutiveAbout Me
What do you like best about your role and the impact it plays on our clients?
Being able to help clients find ways to grow their businesses. I am an entrepreneur and builder at heart and passionate about my work.
What is the most rewarding part of your role?
I understand that by helping companies grow I am having an impact on local communities. It is very rewarding for me to know that the work I do could help create a new job or provide a business owner with the resources needed to reinvest in their local communities.
What do you like to do outside of work?
Spending time with my family, getting out on the lake, and building things.
-
Skye Maddox 36Skye Maddox
PPC SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I love helping companies grow. It's exciting to help our clients generate quality, profitable leads for their businesses.
What is the most rewarding part of your role?
I love testing out new features and strategies within PPC. It's rewarding to analyze the data to see what's working well and figuring out how to make it even better.
What do you like to do outside of work?
Outside of work, I love going to the movies, trying new restaurants, and traveling.
-
Betsy McLeod 37Betsy McLeod
Digital Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I love seeing the personal impact of when companies grow. This includes when they're able to hire more people as well as the customer feedback in reviews.
What is the most rewarding part of your role?
By far the best thing I love about my job is listening to business owners talk about how our work has impacted their business. And not only the numbers—my favorite part is hearing the personal success stories and seeing companies able to grow and provide more jobs to those that need them. We work with many small businesses, and it’s when those small businesses succeed that really makes me proud of what I do.
What do you do outside of work?
Outside of work I read, A LOT. I read everything from Harvard Business Review to George R. R. Martin. I love discovering new perspectives on the human experience, so YouTube and social networks play a large role in my on-the-go downtime. I’m always on the lookout for new inspiration from everyday life, so when I’m not reading or letting my curiosity run away with me, I’m unplugged—hiking, traveling, or urban exploring with my wonderful wife.
-
Nicole Meade 38Nicole Meade
Senior Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
I love helping clients understand the role their marketing plays in growing their business and working with them to accomplish their goals.
What is the most rewarding part of your role?
I love that I get to work with locally owned businesses. These business owners are so important to their communities, and helping them to grow and make a positive impact in their local areas is very rewarding.
What do you like to do outside of work?
I love to travel, try new restaurants, check out shows that come into town, and spend time hanging out with my friends and family!
-
Paige Miller 39Paige Miller
PPC SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I like starting with just a spreadsheet of numbers, translating that into new strategies, and ending up with real results for clients. It’s fun to test new ideas and see positive effects.
What is the most rewarding part of your role?
I’m part of a team who is so passionate about growth – for clients, for the company, and for themselves. They inspire me to grow, too.
What do you like to do outside of work?
I love watching movies, exploring, and snuggling my sweet cat, Caoimhe.
-
Allie Mills 40Allie Mills
PPC SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I love that paid search is a delicate balance of art and science. I get to make data driven decisions based on user behavior to optimize paid search campaigns so our clients see the biggest return on investment. Growing up in a family owned business, I understand that every single cent counts when it comes to the marketing budget. I love knowing that I get to play a small part in helping make someone’s lifelong dream of owning their own business a reality. The best feeling in the world is that pure joy I feel when I find out one of my clients closes a huge lead that came in via paid search.
What is the most rewarding part of your role?
The most rewarding part of my role is knowing that I get to positively impact the lives of my clients. I love it when a client lets me know that they were able to hire new employees and expand because their business is booming. It is the best feeling in the world knowing that my work can make such a huge positive impact!
What do you do outside of work?
Outside of work you can find me curled up with my dog and a book or out and about exploring new cities. I also love a good Netflix binge of “The Office” or documentaries.
-
Jenny Mott 41Jenny Mott
SEO AnalystAbout Me
Favorite Client Success Story
I have had several clients that had been engaging with SEO for several years already, switched to services with Blue Corona, and saw their SEO investment ROI increase by large margins. It's so rewarding to see my efforts paying off and their business becoming more profitable due to our team's exceptional playbook and peerless passion for growth—both for us and our clients!
What is the most rewarding part of your role?
It's rewarding to be part of something much larger than myself at Blue Corona. Our team is certainly much more than the sum of our parts when we are aligned, united in the goal of helping businesses grow. It is inspiring to be part of a team environment where everyone is excited and motivated every day to perform at our best to create the best results possible for our clients.
What do you do outside of work?
Outside of work, I love listening to podcasts and audiobooks, being a homebody with my husband and cat, and trying new fitness classes.
-
Hannah Nelson 42Hannah Nelson
Organic Team LeadAbout Me
Favorite Client Success Story
One of my clients has been with Blue Corona for 5+ years, but every year we continue to improve their online marketing, I'm able to help them increase the number of keywords they rank on Page 1 for. For some of their keywords, they now rank #1, 2, 3, 4, 5, 6 and 7! Talk about dominating the SEO in their market!
What do you like best about your role and the impact it plays on our clients?
I love keeping up with digital marketing and content trends! It's fun to know coming in to work each day, we'll think on our feet and monitor the industry to ensure we stay up with best practices and deliver the best strategy and execution for our clients to help them grow their businesses.
What do you do outside of work?
Outside of work, I'm always seeking the next book to read, the next Mexican-restaurant-patio to eat chips and salsa on, or the next place to add to my travel bucket list.
-
Amanda O’Dell 43Amanda O’Dell
Senior Account ManagerAbout Me
Favorite Client Success Story
My favorite project has to be the creation of a complex e-commerce website for one of our local Charlotte clients. We developed a more modern, responsive website design with a custom product/price builder. This new functionality now allows their customers to purchase products directly through their website (which they were unable to do previously). Although this client had already witnessed strong growth over the past couple of years, this new site better represents their real world authority and sets the stage for even more future growth in the digital space.
What is the most rewarding part of your role?
The most rewarding part of my role is being able to witness first hand the growth of my clients' businesses. The best thing in the world is hearing a client talk about how they've increased their revenue, how they've been able to hire more people, or how they've helped increase the livelihood of their families and their employees families.
What do you do outside of work?
Outside of work, I enjoy pretty much anything outdoors - hiking, kayaking, paddle boarding - you name it! I also love traveling and exploring new places - some of my favorite past adventures include a cruise to Alaska, road tripping to the Florida Keys, and exploring the North Carolina mountains.
-
Marian Cowhig Owen 44Marian Cowhig Owen
Copy EditorAbout Me
What do you like best about your role and the impact it plays on our clients?
The right words can make all the difference, and it’s my job to find them. Just having a web presence isn’t enough for our clients – they deserve good writing that explains their business to their customers in simple but actionable ways.
What is the most rewarding part of your role?
When I’m working with a writer, trying to explain a tricky concept, and we come up with the perfect wording. We give ourselves a little high five and celebrate – because when we can write clearly and compellingly, our clients win.
What do you like to do outside of work?
No surprise here: This editor is a bookworm. At any given time I’m in the middle of three or four books, plus whatever I’m reading with my elementary-age son. But you can’t spend all your time reading (I’ve tried), so the rest of the time you’ll find me helping with Cub Scout campouts or hosting game nights out in the ’burbs.
-
Zack Perini 45Zack Perini
Analytics LeadAbout Me
Favorite Client Success Story
One of my clients came to Blue Corona with aggressive growth goals and a solid existing digital marketing engine from their previous vendor - but also a Google penalty that had just come down and a need to pivot away from a purely link building strategy. We were able to address their penalty quickly and effectively, and also profitably scaled their paid search program budget up to 10X their previous budget while taking their cost per lead down by half, playing a large role in their hitting aggressive growth goals each of the past few years.
What do you like best about your role and the impact it plays on our clients?
My role is definitely behind the scenes for most clients, but I've always appreciated that I play an active role in acquiring and presenting the data that our clients use to make marketing decisions, including the decision to continue using our services month to month. Digital marketing data doesn't always translate smoothly to real world data, so keeping our reports targeted to what our clients care about is very important!
What do you do outside of work?
Outside of work I like keeping up with my Duke Blue Devils, running (okay, jogging), and training for the day when the Olympics finally approve competitive Bananagrams as an official sport.
-
Stephen Piccolo 46Stephen Piccolo
SEO AnalystAbout Me
What do you like best about your role and the impact it plays on our clients?
I love learning about each client’s history and using their unique expertise, experiences, and passion as a tool to grow their brand. Presenting and communicating the best version of our clients online is not only important for increasing immediate leads and business, but it can also help create a lasting impression on customers that can lead to repeat business and continued growth.
What is the most rewarding part of your role?
There is nothing more rewarding than seeing a client’s rankings, leads, and traffic grow as a result of smart, white-hat organic strategy. Staying on top of current SEO trends and keeping our clients one step ahead of their competitors never gets old!
What do you like to do outside of work?
Outside of work, I’m usually jamming on my guitar, spending time with my family, traveling, or seeking out the latest and greatest restaurants in the Charlotte area.
-
Sarah Rhoades 47Sarah Rhoades
Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
I love being able to develop and foster relationships, both personally and professionally with my clients. I look forward to interacting with my clients every day, learning something new about them and their business, and helping them find new ways to grow their company.
What is the most rewarding part of your role?
The most rewarding part of my role is the constant learning and development. With such an exciting and fast pace industry, there is always something new to learn and share.
What do you like to do outside of work?
I live to be outdoors, so you’ll likely find me by the water or relaxing on the patio of a brewery with my dog, Jack.
-
Mackenzie Roberts 48Mackenzie Roberts
VideographerAbout Me
Favorite Video Project
My favorite videos have consistently been the ones that focus on company culture and the specific reasons why our clients strive to provide the best services to the people in their area. Whether it's highlighting a training program, their emphasis on customer service, or the customized benefits that they offer their employees, I've been humbled to capture these elements on camera for our clients.
What is the most rewarding part of your role?
This role allows me to meet and interact with our clients in a way that provides a unique, firsthand glimpse into not only the operations of their companies, but also the culture. By learning more about the people behind the services and the goals behind the actions, I'm able to more accurately translate and portray their core values through video.
What do you do outside of work?
When not at work, I love to play tennis, sing karaoke, and explore all the wonderful coffee shops throughout Charlotte!
-
Jamie Rosen 49Jamie Rosen
Account CoordinatorAbout Me
What do you like best about your role and the impact it plays on our clients?
Coming from working in customer service, I know how exhausting it can be to navigate the unpredictability of interactions with customers. It is so cool to be on the other side, shedding light on both sides of the conversation between the customer and the customer service rep, and helping to make customer service teams jobs easier.
What is the most rewarding part of your role?
When the client sees the direct result of better, more thoughtful customer service- through customer feedback or from seeing their lead closed rate increasing.
What do you do outside of work?
Rock climb, go to concerts, cook/eat all of the foods, drink all of the coffee, and hang out with my dog.
-
Kyle Shane 50Kyle Shane
Account ManagerAbout Me
What do you like best about your role and the impact it plays on our clients?
I like working with clients in different industries. It not only keeps my day-to-day fresh but I enjoy talking to small business owners along with hearing how much they appreciate Blue Corona.
What is the most rewarding part of your role?
The most rewarding part of my role is getting calls/emails out of the blue from clients thanking us. They mention how they ranked low on Google pages and how much different that is today since that they started with Blue Corona. Watching our client's calls, leads, and sales increases motivates me to do more every day.
What do you do outside of work?
Outside of work, you can find me at a brewery, restaurant, or traveling back to Chicago to visit friends and family. If not that, anything related to sports is most likely what I'm doing.
-
Lynn Sheng 51Lynn Sheng
Account CoordinatorAbout Me
What do you like best about your role?
I enjoy learning all the nuances of each client’s business. It not only helps tailor our training curriculum, but as a consumer I now have a better appreciation for these businesses that operate within the service industry.
What is the most rewarding part of your role?
The most rewarding part of my role is seeing firsthand, a CSR transform from someone who simply answers phone leads into a salesperson who is comfortable managing objections and adding value to the client’s business.
What do you do outside of work?
I enjoy spending time with my family and friends. Outside of work you can usually find me at one of my kids’ games or looking for a great place to eat.
-
Jill Singhaus 52Jill Singhaus
Business Development ManagerAbout Me
Favorite Client Success Story
When I was an account manager, I was managing one client that did not know anything about online marketing. His website was left aligned and acted like a brochure. Today he has a new modern website that acts as a virtual sales rep. He is now one of Blue Corona's biggest cheerleaders and has seen an 1,000%+ increase in organic leads!
What is the most rewarding part of your role?
The most rewarding part of my role is seeing how the work we do directly increases website traffic and leads. Learning that our clients are busier, making more money, and hiring more employees is extremely rewarding!
What do you do outside of work?
Nothing will compare to the sound of little toddler footsteps and a sweet little voice yelling, "mommy, mommy" as I walk in the door. On the weekends you can find me at one of the local farm breweries surrounded with my best friends, our husbands, and our kids.
-
Jenna Spackman 53Jenna Spackman
Account ManagerAbout Me
Favorite Client Success Story
My favorite client success story is about Industrial Supply & Rental. In May 2017, they closed $2MM worth of orders in one day!
What is the most rewarding part of your role?
The most rewarding part of my role is witnessing our clients get excited about data. I love knowing that the data, reporting, and the analyses that we provide helps our clients make informed, data-driven business decisions.
What do you do outside of work?
While outside of work, I spend my time cheering on almost all Cleveland sports teams (minus the Browns), hiking, and walking my dog, Tito.
-
Becca Starkes 54Becca Starkes
CopywriterAbout Me
Favorite Client Success Story
We've been working with a large fire protection company since 2016, and their results are so good that the company actually told us they didn't want to grow in 2017. But by July 2017, we had already almost doubled their goal for SEO leads for the year. It's exciting to watch companies sign on with us and then start to grow exponentially as a result!
What do you like best about your role and the impact it plays on our clients?
The best part about being a Content Marketing Specialist is the breadth of knowledge you gain. You learn a lot more than just how to help a client rank for certain keywords—you learn about the importance of local citations, the code and structure of a website, and how to put everything together to create a cohesive plan of action that can get clients real results.
What do you do outside of work?
When I'm not at work, I mostly enjoy spending time with my family, friends, and pets. I love trying new restaurants and breweries in Charlotte, as well as hiking the many different mountains that are within a short drive of the city. And you can never go wrong with Charlotte sporting events. #keeppounding
-
Bailey Stoner 55Bailey Stoner
Senior Account ManagerAbout Me
Favorite Client Success Story
My favorite client success story is one that I've actually witnessed a few separate times. I've had a few clients sign on with Blue Corona whose businesses were not yet profitable. As a result, they were very conscious about spending more money on marketing (as anyone would be!). Seeing these client's hit their first month, first quarter and then first year of consistent profitability - and the effect our marketing had on them reaching that goal - is an awesome experience!
What do you like best about your role and the impact it plays on our clients?
As an Account Manager, my favorite part about my role is getting to know and understand my client's businesses. I am obsessed with understanding their goals and priorities and then bringing that back to the team so we can customize a marketing plan to help them achieve their goals and grow their business.
What do you do outside of work?
Outside of work I love binging the newest Netflix series, hugging every puppy I see, cooking with a glass of wine in hand and spending time with my friends and family!
-
Widya Susilo 56Widya Susilo
WebmasterAbout Me
What do you like best about your role and the impact it plays on our clients?
The best part about my role is that we are constantly contributing to the improvement of our clients’ website. Whether it be as simple as changing the color of a button, or a behind-the-scenes update like installing a tracking script, all changes help make the websites become more effective!
What is the most rewarding part of your role?
Seeing a well-optimized website and knowing that we have made data-driven decisions to achieve that.
What do you like to do outside of work?
Outside of work, you can find me at a concert or music festival at least once of month! I also enjoy spending time with my three-legged miniature poodle.
-
Rachel Tinker 57Rachel Tinker
Content Marketing SpecialistAbout Me
What do you like best about your role and the impact it plays on our clients?
I love that I’m a part of a company’s growth. I get to help create content that motivates consumers to engage with our clients.
What is the most rewarding part of your role?
The most rewarding part is being able to see businesses grow and experience successes unlike ever before.
What do you like to do outside of work?
Outside of work, I love to work on craft and DIY projects, listen to podcasts, and explore all that Charlotte has to offer!
-
Erin Whetham 58Erin Whetham
Smart Selling LeadAbout Me
What do you like best about your role and the impact it plays on our clients?
What I like best about my role is helping our clients grow their business. Through the Smart Selling program we help our clients improve their customer service and turn more leads into booked appointments.
What is the most rewarding part of your role?
The most rewarding part of my role is helping CSRs improve their customer service skills and teaching them how to better connect with their customers.
What do you do outside of work?
Outside of work I love to travel and spend time with family and friends.
-
Chase Wolf 59Chase Wolf
Director of Web DevelopmentAbout Me
What do you like best about your role and the impact it plays on our clients?
As a project manager, I have the opportunity to simplify a technical and design heavy process into something a business owner can feel comfortable talking about. Having candid conversations about a client's business goals that ultimately translate into a functioning website is fantastic experience.
What is the most rewarding part of your role?
When I receive an email after a new website is launched from a client who is so excited with their new site and is genuinely appreciative of the customer service we provided during project, it truly is the most rewarding feeling.
What do you do outside of work?
When not at work, I am an avid sports car enthusiast and during the summer I love to play as many competitive sports as I can fit into my schedule.
