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Meet the team

  • Katelyn Palacorolla 1
    About Me

    About Me

    If I'm not at Blue Corona:

    You can find me out to dinner with friends, at the mall, or soaking up the sun wherever I can… but, I'd try the mall first. I have an unhealthy obsession with shoes and oversized handbags.

    The one food I can’t live without is:

    A true Maryland, melt-in-your-mouth crab cake!

    The most rewarding aspect of working here has been:

    Making the Inc. 500 the first time! The first four years have been extremely challenging, but being dubbed one of the fastest growing companies in the country and seeing Blue Corona on the same list as Under Armour, Facebook and so many other well-known companies makes it all worth it.
    Katelyn Palacorolla
    General Manager

  • Alex Perini 2
    About Me

    About Me

    Favorite Client Success Story

    Hard to choose a favorite so I'll share three. First, there's the client who told me that they had hired 4 additional HVAC technicians in the last few months because of all of the additional leads they were getting from Blue Corona. Another client was able to cut almost $200k/year in directory book advertising just by tracking exactly how many leads they were getting from it. And another client booked a $400k project from a pay-per-click ad (that he's spending $1,500 per month on).

    What is the most rewarding part of your role?

    The most rewarding part of my role has to do with transformations - both in terms of our clients and our team at Blue Corona. I LOVE getting to play a part in helping transform our clients from not knowing what they are getting from their various advertising channels into data-driven marketers who know their numbers. And the same goes for our entire team at Blue Corona - it's incredibly rewarding to see my teammates learn, grow, take on new challenges and succeed!

    What do you do outside of work?

    Outside of work I love traveling and hiking, I'm working on my golf game, and love spending time with my family and friends.
    Alex Perini
    Account Director

  • Erin Whetham 3
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    What I like best about my role is helping our clients grow their business. Through the Smart Selling program we help our clients improve their customer service and turn more leads into booked appointments.

    What is the most rewarding part of your role?

    The most rewarding part of my role is helping CSRs improve their customer service skills and teaching them how to better connect with their customers.

    What do you do outside of work?

    Outside of work I love to travel and spend time with family and friends.
    Erin Whetham
    Smart Selling Lead

  • Chase Wolf 4
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    As a project manager, I have the opportunity to simplify a technical and design heavy process into something a business owner can feel comfortable talking about. Having candid conversations about a client's business goals that ultimately translate into a functioning website is fantastic experience.

    What is the most rewarding part of your role?

    When I receive an email after a new website is launched from a client who is so excited with their new site and is genuinely appreciative of the customer service we provided during project, it truly is the most rewarding feeling.

    What do you do outside of work?

    When not at work, I am an avid sports car enthusiast and during the summer I love to play as many competitive sports as I can fit into my schedule.
    Chase Wolf
    Director of Web Development

  • Alanna Potosky 5
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I love that we help small businesses and how visible that is to the team. It's awesome when clients send us emails saying they bought another truck and hired 3 more people because it goes to show just how much of our work makes a difference in these people's lives.

    What is the most rewarding part of your role?

    Making sure the quality of our clients' websites is good so we can continue making them raving fans of Blue Corona.

    What do you do outside of work?

    When not at work, you can find me cheering on the Washington Capitals, reading a new book, or trying out a new local restaurant (most likely Italian food).
    Alanna Potosky
    Content Marketing Specialist

  • Michelle Allen 6
    About Me

    About Me

    What is your favorite thing about working at Blue Corona?

    The team atmosphere is, by and far, my favorite thing about working at Blue Corona. Working with a group of people that is always looking to build you up is something you just don't find everywhere. We work hard together, we struggle together, and we succeed together. We're always a team first.

    What do you like best about your role?

    What do you like best about your role? On a daily basis, I'm presented with all sorts of problems, from simple to complex. I love untangling them and making the result something that improves life for our team and our clients. Solving all of the problems that crop up in our office is my favorite thing about my role.

    What do you do outside of work?

    Outside of work I love to hang out with my husband, read, play video games, hike with my dogs, and sing "Wild, Wild West" at the top of my lungs in my car.
    Michelle Allen
    Operations Manager

  • Tyler Yost 7
    About Me

    About Me

    Favorite Client Success Story

    2012 - Hurricane Isaac is bearing down on Louisiana and we've got a newer client that provides restoration services to residential and commercial customers. I recommended that they run a limited time paid advertising campaign to try and capture the demand that's going to happen. We watched the leads start pouring in and the client and I worked feverishly for a few days straight (working around the clock) listening to the phone calls and triaging which ones we should go after. When the storm passed, they not only had more business than they knew what to do with, they also got some big commercial on-going agreements in place and were sold on the value of digital marketing.

    What is the most rewarding part of your role?

    The most rewarding part of my role is seeing real impact on our clients, every single day. I love that the work that we do, whether it's content marketing, paid advertising, email, social, new websites, etc. are all focused on making a real impact to our clients' business growth. I also love the "hive learning" that happens here, where as soon as we have one person learn something about improving a client's particular results, we share it to see if we can amplify that effect across all of our clients.

    What do you do outside of work?

    I have a family I love to spend time with - we all really enjoy being outdoors, whether that's gardening, long walks, or at the pool, we all have a good time together. When we're trapped inside, we're big into making great meals and enjoying that with friends.
    Tyler Yost
    Director of Client Services

  • Dana Berry 8
    About Me

    About Me

    Favorite Client Success Story

    My favorite client project was migrating our biggest clients' websites to a new hosting environment. These sites were getting hacked beyond belief (and repeatedly) and we wanted to help them fix this quick! Over a weekend we "unhacked" and migrated over 80 websites to a new hosting plan. The sites were never hacked again (knock on wood)!

    What do you like best about your role and the impact it plays on our clients?

    I like that I can handle a web emergency for a client in lightning fast time (and so can the other webmasters). When there's a client in a panic about something wrong on their site and I've fixed it within minutes, it makes me happy to show the client my responsiveness and how important the client is to me.

    What do you do outside of work?

    Outside of work I love to smother my two boxers with love, watch documentaries and play video games!
    Dana Berry
    Lead Webmaster

  • Hannah Nelson 9
    About Me

    About Me

    Favorite Client Success Story

    One of my clients has been with Blue Corona for 5+ years, but every year we continue to improve their online marketing, I'm able to help them increase the number of keywords they rank on Page 1 for. For some of their keywords, they now rank #1, 2, 3, 4, 5, 6 and 7! Talk about dominating the SEO in their market!

    What do you like best about your role and the impact it plays on our clients?

    I love keeping up with digital marketing and content trends! It's fun to know coming in to work each day, we'll think on our feet and monitor the industry to ensure we stay up with best practices and deliver the best strategy and execution for our clients to help them grow their businesses.

    What do you do outside of work?

    Outside of work, I'm always seeking the next book to read, the next Mexican-restaurant-patio to eat chips and salsa on, or the next place to add to my travel bucket list.

    Hannah Nelson
    Content Team Lead

  • Sean Coleman 10
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I love understanding a new potential client's starting point, goals, and situation - and then customizing a solution based on what I would do if I was in their position. Seeing the plan I put together reap such positive results over time is an amazing feeling, especially having grown up in a family of business owners. I know how critical our work is for the livelihood of our clients.

    What is the most rewarding part of your role?

    The most rewarding part of my role is receiving emails and phone calls from clients I've helped onboard telling me how happy they are with a certain person and/or situation now that they're working with our team.

    What do you do outside of work?

    Outside of work, I like to play basketball, watch football, hang out with my family/friends, and watch my two young sons have a blast together.
    Sean Coleman
    Director of Business Development

  • Zack Perini 11
    About Me

    About Me

    Favorite Client Success Story

    One of my clients came to Blue Corona with aggressive growth goals and a solid existing digital marketing engine from their previous vendor - but also a Google penalty that had just come down and a need to pivot away from a purely link building strategy. We were able to address their penalty quickly and effectively, and also profitably scaled their paid search program budget up to 10X their previous budget while taking their cost per lead down by half, playing a large role in their hitting aggressive growth goals each of the past few years.

    What do you like best about your role and the impact it plays on our clients?

    My role is definitely behind the scenes for most clients, but I've always appreciated that I play an active role in acquiring and presenting the data that our clients use to make marketing decisions, including the decision to continue using our services month to month. Digital marketing data doesn't always translate smoothly to real world data, so keeping our reports targeted to what our clients care about is very important!

    What do you do outside of work?

    Outside of work I like keeping up with my Duke Blue Devils, running (okay, jogging), and training for the day when the Olympics finally approve competitive Bananagrams as an official sport.
    Zack Perini
    Analytics Lead

  • Tara Gasparovic 12
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I love being a trusted adviser for my clients! Prior to Blue Corona, I worked in financial services where I learned a lot about building trust and guiding my customers through unfamiliar concepts. As an Account Manager, I get to not only educate my clients on digital marketing, but also make their lives easier so they can focus on what matters most to them.

    What is the most rewarding part of your role?

    One of my clients once referred to Blue Corona as the "secret sauce" that has helped him grow his HVAC business. I once went out to his office to see they had doubled their office space since my last visit. Knowing that we played a part in creating jobs and helping people achieve personal success is extremely rewarding.

    What do you do outside of work?

    I am a die hard Clemson football fan and dedicate my weekends every fall to cheering on the Tigers! I also love to take Pure Barre and cycling classes, go hiking, and I try to visit a new state or country every year.
    Tara Gasparovic
    Senior Account Manager

  • Greg Ratzlaff 13
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I truly enjoy helping our clients with the business challenges they face each day through creative solutions that are aligned with their business goals. We don't just design pretty stuff, we think through the challenge and goals and offer solutions to these through a creative and visual way that have the intentions of driving results. We're here to help our clients grow.

    What is the most rewarding part of your role?

    Seeing the Design Team use Design Thinking to problem solve with creative design solutions for our clients is very rewarding and something we strive to improve on daily.

    What do you do outside of work?

    I love the North Carolina outdoors. I actively hike with my family and kids, mountain bike, snowboard, play and coach soccer. I also have a love for local Charlotte beers.
    Greg Ratzlaff
    Creative Director

  • Amanda O’Dell 14
    About Me

    About Me

    Favorite Client Success Story

    My favorite project has to be the creation of a complex e-commerce website for one of our local Charlotte clients. We developed a more modern, responsive website design with a custom product/price builder. This new functionality now allows their customers to purchase products directly through their website (which they were unable to do previously). Although this client had already witnessed strong growth over the past couple of years, this new site better represents their real world authority and sets the stage for even more future growth in the digital space.

    What is the most rewarding part of your role?

    The most rewarding part of my role is being able to witness first hand the growth of my clients' businesses. The best thing in the world is hearing a client talk about how they've increased their revenue, how they've been able to hire more people, or how they've helped increase the livelihood of their families and their employees families.

    What do you do outside of work?

    Outside of work, I enjoy pretty much anything outdoors - hiking, kayaking, paddle boarding - you name it! I also love traveling and exploring new places - some of my favorite past adventures include a cruise to Alaska, road tripping to the Florida Keys, and exploring the North Carolina mountains.
    Amanda O’Dell
    Senior Account Manager

  • Bailey Stoner 15
    About Me

    About Me

    Favorite Client Success Story

    My favorite client success story is one that I've actually witnessed a few separate times. I've had a few clients sign on with Blue Corona whose businesses were not yet profitable. As a result, they were very conscious about spending more money on marketing (as anyone would be!). Seeing these client's hit their first month, first quarter and then first year of consistent profitability - and the effect our marketing had on them reaching that goal - is an awesome experience!

    What do you like best about your role and the impact it plays on our clients?

    As an Account Manager, my favorite part about my role is getting to know and understand my client's businesses. I am obsessed with understanding their goals and priorities and then bringing that back to the team so we can customize a marketing plan to help them achieve their goals and grow their business.

    What do you do outside of work?

    Outside of work I love binging the newest Netflix series, hugging every puppy I see, cooking with a glass of wine in hand and spending time with my friends and family!
    Bailey Stoner
    Senior Account Manager

  • Cliff John 16
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    My dual role of Account Manager and Smart Selling Coach allows me the unique opportunity to work with clients to create and deliver on a comprehensive marketing strategy to drive more leads, sales and revenue from the web and also help clients leverage amazing customer service as a competitive advantage.

    What is the most rewarding part of your role?

    As an Account Manager I am ecstatic every time our marketing efforts help our clients earn more revenue than ever before. It’s like fuel for me.

    What do you do outside of work?

    While not in the office, I enjoy spending time with my wife, Carly, and boys, Landon and Luke. I also love playing hockey, running and cheering on D.C. sports teams! Go Caps!

    Cliff John
    Account Manager

  • Brandon Doyle 17
    About Me

    About Me

    Favorite Client Success Story

    My favorite client success story is Jaffe Electric. When Jaffe partnered with Blue Corona 2 years ago the company had 4 full-time employees (including the owner). Fast forward two years and Jaffe has 15+ employees and several more trucks!

    What is the most rewarding part of your role?

    I like that my role and its day-to-day has a significant, positive impact on random people I've never met. For example, as my clients' businesses grow they hire more employees, giving that new hire a job and making their life (and their family's) better.

    What do you do outside of work?

    When I'm not at work you can most likely find me enjoying the outdoors with my fiancée and our two dogs, Jax and Kona. Whether it's grabbing dinner at a brewery and bringing the pups or taking a stroll through Uptown Charlotte, you can most likely find me out and about around town!
    Brandon Doyle
    Rank First Local Lead

  • Betsy McLeod 18
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I love seeing the personal impact of when companies grow. This includes when they're able to hire more people as well as the customer feedback in reviews.

    What is the most rewarding part of your role?

    By far the best thing I love about my job is listening to business owners talk about how our work has impacted their business. And not only the numbers—my favorite part is hearing the personal success stories and seeing companies able to grow and provide more jobs to those that need them. We work with many small businesses, and it’s when those small businesses succeed that really makes me proud of what I do.

    What do you do outside of work?

    Outside of work I read, A LOT. I read everything from Harvard Business Review to George R. R. Martin. I love discovering new perspectives on the human experience, so YouTube and social networks play a large role in my on-the-go downtime. I’m always on the lookout for new inspiration from everyday life, so when I’m not reading or letting my curiosity run away with me, I’m unplugged—hiking, travelling, or urban exploring.
    Betsy McLeod
    Content Marketing Specialist

  • Ethan Batson 19
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I'm lucky enough to be a first touch point for many of our prospects that turn into clients. Many business owners come to us either without a clue what they're doing with their marketing, or at a loss as to why what they're doing isn't getting the results they're looking for. It's fantastic to introduce our team, knowing that we go above and beyond to deliver outstanding results.

    What is the most rewarding part of your role?

    I love seeing how much clients grow, sometimes in a short amount of time. Taking a company's marketing from a mess to a well-oiled machine - and seeing the business owners and employees reap the benefits - is incredibly rewarding.

    What do you do outside of work?

    I enjoy all things entertainment - sports, movies, TV, music, you name it. Outside of the office, chances are you'll find me at a game, enjoying a concert, or playing beer league softball.
    Ethan Batson
    Business Development Associate

  • Spencer Chang 20
    About Me

    About Me

    Favorite Client Success Story

    I love when clients come to us doubtful about PPC from having been burned by a previous agency and we're able to show them how much business we've been able to generate by the detailed and thoughtful way we run campaigns.

    What is the most rewarding part of your role?

    Watching clients' attitudes toward us shift as we demonstrate how our expertise, care, and drive sets us apart from other agencies is incredibly rewarding.

    What do you do outside of work?

    Outside of work, I like to cook, eat, and plan travel adventures, to go eat some more.
    Spencer Chang
    Paid Search Team Lead

  • Edgar Serrano 21
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    Educating our clients about how design really impacts their bottom line through conversion rate optimization is probably the best part of my job. It's always an eye opening experience for them when we begin to connect the dots between design and possible revenue from services booked online.

    What is the most rewarding part of your role?

    Raving fans. When clients are truly excited about the work we provide it means that we are matching and exceeding their expectations and that's what we strive for.

    What do you do outside of work?

    Easy! Netflix, dogs, beer, and football.
    Edgar Serrano
    Digital Designer

  • Katie Birkbeck 22
    About Me

    About Me

    Favorite Client Success Story

    One of my clients sells and rents various types of industrial equipment, but they really wanted to shift their focus to dominate the market for one specific product—blind flange rentals. After the creation and execution of our strategic plan, organic traffic to the related product pages increased by more than 400%! It's been extremely rewarding to watch the numbers of organic visits AND leads increase over the past year and I'm excited to witness their continued success.

    What do you like best about your role and the impact it plays on our clients?

    Not a day goes by that I don't see my teammates thinking and acting like owners for each their clients. It's refreshing to work with peers who truly care about their clients' success as if they were the CEOs. Our ownership mindset is what really sets Blue Corona apart and helps us to provide the best results for our clients.

    What do you do outside of work?

    When not at work, you can find me doing one of three things. 1) Binge-watching my latest Netflix obsession. 2) Traveling for a weekend getaway. 3) Looking for the best nachos in Charlotte.
    Katie Birkbeck
    Senior Content Marketing Specialist

  • Christen Gregory 23
    About Me

    About Me

    Favorite Client Success Story

    I have an HVAC client that ran a giveaway for a free air conditioner this spring and they advertised about it on various channels including in their monthly email newsletter. In one month while this giveaway was running, they received 432 leads just from the email newsletter – that was pretty cool to witness!

    What do you like best about your role and the impact it plays on our clients?

    First of all, I LOVE my clients and getting to know them plus their businesses more. Secondly, I love being part of helping my clients grow their online presence – especially those that are new to SEO. It is so fun presenting their monthly reports detailing how their organic traffic and leads have grown since our SEO services started.

    What do you do outside of work?

    I have recently taken up ice cream making as an after work hobby. I like to create one new flavor a week and share that flavor with family and co-workers. Thus far my favorite ice cream flavor has been my coffee with brownie chunks 
    Christen Gregory
    Account Manager

  • Alicia Filson 24
    About Me

    About Me

    Favorite Client Success Story

    After restructuring a client's pay-per-click campaigns and drafting new ads we saw click-through-rate double, costs cut in half, and achieved a greater impression share.

    What is the most rewarding part of your role?

    We have a really great paid search team… well the whole company is kind of awesome! Everyone is really supportive of each other, proactive and responsive, and in sync with working towards our clients’ goals.

    What do you do outside of work?

    When I’m not going on hikes and nature walks on the local trails with my dog, you’d probably find me reading sci-fi/fantasy books.
    Alicia Filson
    Paid Search Campaign Manager

  • Kristin Schallhorn 25
    About Me

    About Me

    Favorite Client Success Story

    My favorite story is when I walked a client through their new website. I remember them being so excited and appreciative for how everything was structured and how easily they could make edits on their own. Seeing a client be as excited as I am about a new website is always a great feeling.

    What do you like best about your role and the impact it plays on our clients?

    Some issues, like website hacks can be pretty intimidating to a business owner. The part of my job I enjoy most is being able to resolve trickier issues and get things running smoothly again.

    What do you do outside of work?

    When I'm not at work you change find me climbing mountains with my favorite hiking part – my Shiba Inu pup!
    Kristin Schallhorn
    Webmaster

  • Jenny Mott 26
    About Me

    About Me

    Favorite Client Success Story

    I have had several clients that had been engaging with SEO for several years already, switched to services with Blue Corona, and saw their SEO investment ROI increase by large margins. It's so rewarding to see my efforts paying off and their business becoming more profitable due to our team's exceptional playbook and peerless passion for growth—both for us and our clients!

    What is the most rewarding part of your role?

    It's rewarding to be part of something much larger than myself at Blue Corona. Our team is certainly much more than the sum of our parts when we are aligned, united in the goal of helping businesses grow. It is inspiring to be part of a team environment where everyone is excited and motivated every day to perform at our best to create the best results possible for our clients.

    What do you do outside of work?

    Outside of work, I love listening to podcasts and audiobooks, being a homebody with my husband and cat, and trying new fitness classes.
    Jenny Mott
    Content Marketing Specialist

  • Bethany Coats 27
    About Me

    About Me

    Favorite Client Success Story

    My favorite project so far has been creating a logo and website for a local home builder. They have a young market that I can relate to and I've really enjoyed creating a modern brand for them. I can't wait to see what more we can do for them as they continue to grow.

    What is the most rewarding part of your role?

    I love seeing the direct impact that my designs or research have on a client's success. It's fairly simple to make something pretty, but to make something that is both appealing and conversion-friendly is a challenge. So, when I see that success, it's a really rewarding feeling.

    What do you do outside of work?

    When I'm not at my computer designing things, I'm still a pretty artistic person. I have a huge passion for music, so you'll find me singing and playing my guitar or piano. I also enjoy crafting, painting and hand lettering.
    Bethany Coats
    Digital Designer

  • Jared Webb 28
    About Me

    About Me

    Favorite Client Success Story

    My favorite project I have worked on has been site speed for our clients. I love watching the load time decrease so vastly by from the work I do on the sites.

    What is the most rewarding part of your role?

    The most rewarding part of my role is seeing a site work seamlessly.

    What do you do outside of work?

    Outside of work, I coach on ice hockey for Montgomery County Youth Hockey. If I am not doing that, you can find me out cheering on the Buckeyes with my family!
    Jared Webb
    Webmaster

  • Mary Davin 29
    About Me

    About Me

    Favorite Client Success Story

    I recently took over PPC management for a new client that had a poor experience with their previous agency's management style and campaign results. Within the first two months, the client was very vocal about how much she loved our approach, responsiveness, and most importantly the results we were driving for her business. Being able to exceed expectations like that and offer value to our clients is really rewarding!

    What do you like best about your role and the impact it plays on our clients?

    I like tweaking ad copy and designs to see the impact it has on a campaign's results. Sometimes something really minor can have a big impact!

    What do you do outside of work?

    When I'm not at work, I enjoy hiking, photography, yoga, and visiting art museums.
    Mary Davin
    Paid Search Campaign Manager

  • Jamie Rosen 30
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    Coming from working in customer service, I know how exhausting it can be to navigate the unpredictability of interactions with customers. It is so cool to be on the other side, shedding light on both sides of the conversation between the customer and the customer service rep, and helping to make customer service teams jobs easier.

    What is the most rewarding part of your role?

    When the client sees the direct result of better, more thoughtful customer service- through customer feedback or from seeing their lead closed rate increasing.

    What do you do outside of work?

    Rock climb, go to concerts, cook/eat all of the foods, drink all of the coffee, and hang out with my dog.
    Jamie Rosen
    Marketing Coordinator

  • Jill Singhaus 31
    About Me

    About Me

    Favorite Client Success Story

    When I was an account manager, I was managing one client that did not know anything about online marketing. His website was left aligned and acted like a brochure. Today he has a new modern website that acts as a virtual sales rep. He is now one of Blue Corona's biggest cheerleaders and has seen an 1,000%+ increase in organic leads!

    What is the most rewarding part of your role?

    The most rewarding part of my role is seeing how the work we do directly increases website traffic and leads. Learning that our clients are busier, making more money, and hiring more employees is extremely rewarding!

    What do you do outside of work?

    Nothing will compare to the sound of little toddler footsteps and a sweet little voice yelling, "mommy, mommy" as I walk in the door. On the weekends you can find me at one of the local farm breweries surrounded with my best friends, our husbands, and our kids.
    Jill Singhaus
    Business Development Manager

  • Jenna Spackman 32
    About Me

    About Me

    Favorite Client Success Story

    My favorite client success story is about Industrial Supply & Rental. In May 2017, they closed $2MM worth of orders in one day!

    What is the most rewarding part of your role?

    The most rewarding part of my role is witnessing our clients get excited about data. I love knowing that the data, reporting, and the analyses that we provide helps our clients make informed, data-driven business decisions.

    What do you do outside of work?

    While outside of work, I spend my time cheering on almost all Cleveland sports teams (minus the Browns), hiking, and walking my dog, Tito.
    Jenna Spackman
    Account Manager

  • Becca Starkes 33
    About Me

    About Me

    Favorite Client Success Story

    We've been working with a large fire protection company since 2016, and their results are so good that the company actually told us they didn't want to grow in 2017. But by July 2017, we had already almost doubled their goal for SEO leads for the year. It's exciting to watch companies sign on with us and then start to grow exponentially as a result!

    What do you like best about your role and the impact it plays on our clients?

    The best part about being a Content Marketing Specialist is the breadth of knowledge you gain. You learn a lot more than just how to help a client rank for certain keywords—you learn about the importance of local citations, the code and structure of a website, and how to put everything together to create a cohesive plan of action that can get clients real results.

    What do you do outside of work?

    When I'm not at work, I mostly enjoy spending time with my family, friends, and pets. I love trying new restaurants and breweries in Charlotte, as well as hiking the many different mountains that are within a short drive of the city. And you can never go wrong with Charlotte sporting events. #keeppounding
    Becca Starkes
    Content Marketing Specialist

  • Maeve Ginsberg 34
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I love taking advantage of my own passions (like sustainability) and applying to my clients. Being able to work with solar panel companies and eco-friendly home builders is such a cool way to combine my work with my personal interests.

    What is the most rewarding part of your role?

    I love seeing our long-term SEO efforts pay off. Our results are rarely immediately, but the moment when the client starts to see the improvements, both in terms of sales and user experience, really puts a big smile on my face.

    What do you do outside of work?

    You can usually find me lifting at the gym, cooking something up in the kitchen, or climbing up any mountain I can find.
    Maeve Ginsberg
    Content Marketing Specialist

  • Kyle Shane 35
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    I like working with clients in different industries. It not only keeps my day-to-day fresh but I enjoy talking to small business owners along with hearing how much they appreciate Rank First Local.

    What is the most rewarding part of your role?

    The most rewarding part of my role is getting calls/emails out of the blue from clients thanking us. They mention how they ranked low on Google pages and how much different that is today since that they started with Rank First Local. Watching our client's calls, leads, and sales increase motivates me to do more everyday.

    What do you do outside of work?

    Outside of work, you can find me at a brewery, restaurant, or traveling back to Chicago to visit friends and family. If not that, anything related to sports is most likely what I'm doing.
    Kyle Shane
    Marketing Coordinator

  • Katie Hetrick 36
    About Me

    About Me

    Favorite Client Success Story

    A client who came to us after having prior negative experiences with other digital marketing companies. She was hesitate to trust another marketing company, but through taking the time to get to know their business and asking their goals, she has opened up to trust us. Their results have been improving and she lights up when we come to visit. She even brings her dog to attend the meetings with us!

    What do you like best about your role and the impact it plays on our clients?

    My favorite part about my role is building those relationships and connections with the clients. This helps the client view us as more of a partner relationship and not just a vendor, which makes a big impact.

    What do you do outside of work?

    Outside of work, I love to spend time with friends and family, and cheer on any Pittsburgh sports team!
    Katie Hetrick
    Account Coordinator

  • Joanna Nagle 37
    About Me

    About Me

    Favorite Client Success Story

    My favorite types of projects are ones that involve competitive research. I love to see what the landscape for different industries are in different locations.

    What do you like best about your role and the impact it plays on our clients?

    The best part of my role is the amounts of data available to us and how it all assists in making the right decisions for our clients when managing campaigns.

    What do you do outside of work?

    When not optimizing and maintaining digital campaigns, I enjoy playing ice hockey and coaching at local youth hockey leagues.
    Joanna Nagle
    Paid Search Campaign Manager

  • Mackenzie Roberts 38
    About Me

    About Me

    Favorite Client Success Story

    After responding to a negative review, asking for feedback and a chance to clear up the matter, a customer called my client to discuss the incident. The owner ended up going to the customer’s house to explain what happened and perform the needed HVAC service. The customer was so surprised and pleased with the traction his review created, he amended his one-star review to five stars and encouraged others to choose this company for their HVAC needs as well!

    What is the most rewarding part of your role?

    As a content marketing specialist, it's very rewarding to see the direct impact my work has on client results. It's an incredible feeling when there is a correlation between increased traffic on a certain page I optimized, or more clicks on a keyword I was aiming to rank for.

    What do you do outside of work?

    When not at work, I love to play tennis, sing karaoke, and explore all the wonderful coffee shops throughout Charlotte!
    Mackenzie Roberts
    Content Marketing Specialist

  • Danielle Duggan 39
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    What I like best about my role is that the work I do can directly impact a client’s life. My day-to-day work isn’t just a to-do list, it’s tactics I can use to boost a client’s revenue and give them the opportunity to hire new employees or send their kid to college.

    What is the most rewarding part of your role?

    The most rewarding part of my role is watching the combined effort of everyone working on an account pay off. It’s always a team effort. Without the help of our web, design, sales, PPC, and account management team, I wouldn’t be able to accomplish what I’m able to for my clients.

    What do you do outside of work?

    When I’m not at work you can find me talking about music to whoever will listen, searching the city for a new sushi restaurant, or watching The Office.
    Danielle Duggan
    Content Marketing Specialist

  • Meredith Ross 40
    About Me

    About Me

    What do you like best about your role and the impact it plays on our clients?

    As a former small (more like teeny-tiny) business owner, I know how tough it is to get a brand's name out there and enable it to thrive. Blue Corona's mission as a company is to do just that, and I'm able to play a part in that bigger picture. Experiencing client success authentically drives us to pour our skills and passion into the work we do every day.

    What is the most rewarding part of your role?

    Working at Blue Corona has shown me how crucial it is to have a selfless, cohesive team of people who are focused on a common goal. We are all here to help our clients grow and develop, and that can't happen without knowing that our work extends far beyond ourselves.

    What do you do outside of work?

    When I'm not writing or dancing around the kitchen while baking cupcakes, you can find me eating at local restaurants, performing at poetry slams, and watching a movie or reading a novel with my cats. Plus, after spending three months in Italy for my final semester of college, I definitely have the travel bug and love to explore new places.
    Meredith Ross
    Content Marketing Specialist

  • Chloe Munch 41
    About Me

    About Me

    Complete this sentence – I love data/analytics because…

    ...it allows us to take calculated risks on behalf of our clients. We are able to push the envelope and take our client’s campaigns farther and farther because the data continually compounds as time goes on and allows us to be proactive instead of reactive.

    Where would your dream vacation be?

    Travel to Phuket, Thailand to Sea Cave Kayak, feed the elephants in an Phuket Elephant Sanctuary, and travel to the Phi Phi Islands.

    What do you do for fun?

    I love all things outdoors and sports. Running, Hiking, Slack Lining etc.

    Chloe Munch
    Account Coordinator

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