Lower Cost per Lead Makes Microsoft Advertising Worth Testing

Blue Corona Helps Florida Water Delivery Company Achieve 80% Lower Cost per Lead by Testing Bing Ads

Our client—a water delivery company in Florida—was extremely satisfied with the amount of leads they were getting from SEO and from Google AdWords. However, because Google AdWords is the most popular paid search platform, the cost per lead (CPL) is inevitably higher than other, less popular, platforms simply due to more market competition.

We decided to test a Bing Ads campaign for our client in January 2010 to see if we could get a lower CPL on a less competitive paid search platform.

See how we were able to achieve an 80% lower CPL for our client on Bing Ads by downloading the rest of this free case study using the form below: