More PPC Leads at a Lower Cost for Contractor

Blue Corona Decreases Plumbing, HVAC & Electric Company’s Cost Per Lead by 77%

Our client offers plumbing, HVAC, and electrical services in a large, competitive market. The company had used three other pay per click (PPC) vendors in the past but was extremely unsatisfied with the cost-per-lead (CPL) and cost per booked lead that these previous vendors produced.

Since taking over the client’s paid search campaigns in March 2014, we’ve managed to improve their CTR from 0.67% to 3.99%. In addition, our client’s conversion rate has improved from 10% to 17.62% in that same timespan. We also decreased their cost-per-click (CPC) by 56%!

See how we did it! Download the rest of this free case study below.