See How We Quadrupled One Garage Door Company’s Leads While Cutting Their Cost Per Lead in Half
As traditional methods of advertising (Yellow Pages ads, billboards, direct mail, television ads, etc.) fail to produce a considerable return on investment, more and more garage door companies are pushing their advertising and marketing dollars to the web.
We work with a lot of contractors, but the garage door market tends to be extra competitive in terms of online marketing—which can drive up what you pay per click as well as what you pay per lead. So while our client—a garage door company in Ft. Wayne, IN—knew that pay per click (PPC) was a good strategy for getting more leads from the web, they weren’t sure they could outbid larger garage door dealers in the area.
Blue Corona began optimizing our garage door client’s paid search campaign in April 2015. The goal was to eliminate irrelevant clicks, improve the campaign’s conversion rate, and drive down the average cost per lead to eliminate wasted ad spend.
Read more on how we helped our garage door client quadruple their leads and cut their cost per lead in half by downloading free case study below!
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