- Case Studies
Blue Corona Helps Local Heating & Cooling Company Increase Leads by 800%
Our client—a heating and cooling company in Allentown, PA—came to us in August 2014 with an outdated website full of scraped content from HVAC manufacturer Trane’s website. Without any original, optimized content, their site had no chance of ranking in search engine results—meaning the Allentown HVAC company wasn’t generating any visits, leads, or new business from their website.
In order to help the company grow faster, we needed to transform their website from an online brochure into a virtual sales rep.
Our recommendation? A website redesign for this HVAC company—removing all the Trane content and replacing it with professionally written, original content—and ongoing SEO and pay per click (PPC) services. This would not only help ensure that people looking for their HVAC services could FIND their website, but that they would convert into customers once they visited the website.
After all, there is no use in:
- Having a website no one can find.
- Having website visitors who don’t turn into customers.
From Aug. 2014 to Aug. 2015, local organic traffic has increased 471% and overall year-over-year traffic has increased 142%.
Not surprisingly, website conversions have increased as well—going from just 19 tracked leads a month in Aug. 2014 to 172 tracked leads in Aug. 2015 (an 805% year-over-year increase!).
See how we did it! Download the rest of this free case study below!
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