Pest Control PPC Case Study
Working with a Google Premier Partner Results in Better Performance in PPC Campaign for Pest Control Company
A local pest control company came to Blue Corona for help on their digital marketing, including PPC management. Their previous pest control PPC vendor had lost their Google Partner status and the client was worried about the stability and effectiveness of the campaign.
With our improvements to their paid search campaign, their top-line performance metrics were better. Comparing March – August 2017 (while the account was managed by Blue Corona) to the year prior, we:
- Spent half as much on paid spend
- Received a higher search impression share
- Increased average position
- Doubled the ad click-through-rate
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Pest Control PPC: Why You Need a Pay Per Click Advertising Strategy for Your Pest Control Company
When it comes to pest control ads, print is the dominant choice. That’s a mistake since consumers prefer to consume digital media—97% of online experiences begin with a search engine, but 41% of clicks go to the top 3 paid ads on the search results page.
That’s why we always recommend our new contractors invest in both pay per click (PPC) and SEO services. Investing in PPC, content marketing, and SEO (as well as local SEO) is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Gaithersburg, MD 20879
