HVAC PPC Campaign
No “Off-Season” for this HVAC PPC Campaign
Our client, an HVAC company in central New Jersey, wanted more leads within their service area. In January 2012, they signed up for ongoing SEO with Blue Corona, and a couple months later, they started a pay-per-click campaign. Their SEO work was already yielding great results, but they wanted more leads and wanted to spend less for each lead—so the Blue Corona team got to work.
Blue Corona continued optimizing our client’s paid search campaign, keeping in mind their priority to show for as many HVAC related searches as possible in the Central Jersey area.
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