A heating and cooling company in Allentown, PA, Jack Lehr Heating Cooling & Electric came to Blue Corona looking for an updated website and increased search engine visibility in August 2014. Within a year of launching the new site, Jack Lehr now ranks on the first page of Google for 81% of the keywords we’re tracking. In addition, local organic traffic has increased 471% and overall year-over-year traffic has increased 142%. Not surprisingly, website conversions have increased as well—going from just 19 tracked leads a month in Aug. 2014 to 172 tracked leads in Aug. 2015 (an 805% year-over-year increase!).
Despite making huge gains in the organic search arena through Blue Corona’s SEO efforts, Jack Lehr had additional capacity to handle even more leads during their slower seasons. To supplement Jack Lehr’s heating and cooling leads during their slower seasons, we tested a small PPC campaign for the company in December 2014. Would the PPC campaign cannibalize SEO results? Is it beneficial for HVAC companies to invest in PPC and SEO at the same time?
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