Portable Storage Company Uses PPC to Increase Leads at a More Affordable Cost
Our client offers portable storage units in Northern Virginia—a large, competitive market. The company had used other pay-per-click (PPC) vendors in the past but was extremely unsatisfied with the cost-per-lead (CPL) and cost-per-booked-lead that these previous vendors produced.
Blue Corona began optimizing the company’s paid search campaign in April 2015, the goal being to eliminate irrelevant clicks, improve the campaign’s conversion rate, and drive down the average cost-per-lead to eliminate wasted ad spend.
Since optimizing the client’s pay-per-click management, Blue Corona managed to decrease the CPL from $89.53 to $44.59 (cutting the spend-per-click by a third).
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