Blue Corona Cuts PPC Cost Per Lead by 50% for DC Shredding Company
Our client—a shredding company located in the DC metropolitan area—knew that pay per click (PPC) was a good strategy for getting more leads from the seb. Unfortunately the company’s paid search campaign was attracting a lot of irrelevant clicks and only converting around 11-13%–this was greatly driving up the average cost per lead (CPL) for the company.
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