Over 80% of consumers between 30 – 44 years old expect brands to use Facebook, and 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

Facebook marketing is a great way for electricians to engage with your current or potential local customer base. Home-owning adults spend on average between six and seven hours on Facebook per week, and fundamentally, you want to put your brand where your target audience spends its time. You can trust your entire social media presence with us—we specialize in Facebook marketing for electrical contractors, and our methods include:

Facebook business page optimizations
Paid ads
Retargeted ads
Organic posts
Content creation
Social media monitoring
Review generation and response

We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news. By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including positive reviews, post likes, comments, and shares) that also lead to conversions and a solid ROI.

Ready to get more traffic and customer referrals? Contact us now to get started with your custom social media package.

Get Started with Blue Corona Today

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Facebook Ad Campaigns for Electricians

Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website. Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your HVAC company

Wondering which ad objective and campaign is right for you? Head over to see The Best Facebook Ads For Contractors or see our ultimate guide to types Of Facebook Ads

How Much Do Facebook Ads Cost?

The Cost Of Facebook Ads are typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. There are a few main factors that influence the cost of your ads:

Ad objective
Ad format
Bidding type and amount
Audience
Ad quality
Your industry
Your ad’s perceived relevance

Only a specially trained paid social media expert will be able to balance all these factors to produce the perfect balance of leads at a reasonable cost.

Facebook Retargeted Ads for Electrical Contractors

Organic Facebook Marketing for Electricians

Want to know where the money is? Facebook retargeted ads. Retargeted customers are three times more likely to click on an ad than new customers. Why WOULDN’T you retarget ads to them?

You can retarget Facebook ads based on:

Customer information you have (name, email, etc.)
Which pages on your website prospects visit
Which pages they do not visit
When they visit those pages

Our paid social experts know how to combine remarketing factors to create high-impact lists. For example, we can target people who:

Visited your website in the past 180 days, but haven’t come back to it in the last 30 days
Visited your website in the last 24 hours
Visited certain pages on your website (example: electrical Installations)
Visited a specific page on your site (example: electrical installations), but not another specific page you wanted them to visit (example: contact us)

You need to have some sort of organic componant to your facebook marketing strategy. The problem most electrical contractors run into is creating social content that their target audience engages with. With our organic Facebook marketing, we create one-of-a-kind posting plan that best resonates with your specific market and audience, and that complements an overall content strategy.

We’ve found the best organic posts for electricians include:

Infographics
Local electrical safety news updates
Quick tips on saving energy
Photos of high-end electrical projects
How-to videos
Company culture photos
Specials, discounts, and deals

Other Types of Social Media Marketing Electricians Should Invest In

When it comes to social media marketing for electricians, your company shouldn’t put all its eggs in one basket. For example, most electricians have a commercial component to their companies. However, Facebook is not the ideal social media platform for commercial social media marketing, LinkedIn is. We recommend you explore these other social media marketing options:

LinkedIn
Instagram
Twitter
Pinterest
Youtube

About Blue Corona

Whether you need help setting up and optimizing your electrician Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help.

Looking to grow your electrical business online? Facebook is a great platform to both create a community for your existing customers and reach more homeowners interested in your electrician services in their area. At Blue Corona, we are experts in Facebook marketing for electrical companies and can help you grow your following and engagement to get more out of the social network for your business.

Ready to get started? Contact us today or fill out a free social media analysis below.

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Facebook Marketing for Electricians