Digital Marketing for Multi-Location Contractors

Maximize Your Digital Footprint In Every Market & Scale with Confidence

As a contractor, the more locations your business operates, the longer your list of marketing challenges becomes. Data is often tracked inconsistently from one office to the next, making it nearly impossible to understand what marketing investments generate positive results and which don’t.

At Blue Corona, we’ve solved digital marketing for home service businesses with multiple locations. We support both independent and private equity owned contractors who need:

  • Custom digital marketing strategies and budgets for every location
  • Consistent tracking and attribution models across each location and campaign
  • Location and brand rollup reporting to eliminate data blindness

Digital Marketing Services

In digital marketing, data reigns king. To build your marketing strategy, we must first understand how your current website and digital marketing campaigns perform—like a mechanical getting under the hood of your car to tell you what’s wrong. With a Digital competitive Analysis from Blue Corona, you get a customized market analysis of your website, SEO, and PPC performance against your top-three competitors in each market along with a customized marketing plan for every location.

Whether you have multiple brand websites to manage or simply need to manage all locations under one domain—we have you covered. Our SEO team works hand-in-hand with our web designers and developers to create a game plan to your website strategy (singular website, multiple websites, location silos, etc.) to maximize your online visibility across every location and brand. Learn more.

Paid ads are both a short-term and long-term strategy to rank your company at the top of search engine results. We help contractors and home service companies with multiple locations scale their paid campaigns and generate more leads from their advertising campaigns—PPC, Google Local Services, Yelp, social media, YouTube, display and remarketing ads, and more. Learn more.

We help each of your locations rank higher on search engine results pages by taking a targeted, local approach to your SEO campaign. On-page and off-site SEO strategies are customized to every location and market you service to improve your search visibility, leads, and booked jobs. Learn more.

Our local SEO and Google Business Profile management services ensure your directory listings are optimized and 100% accurate for every location. This helps you rank higher in places like Google Maps, Bing Places, and other online directories. Learn more.

Send the right message, to the right customers, at the right time. Email blasts help you capitalize on weather-driven events, while automated drip campaigns help educate your customers and keep your schedule full. Learn more.

We help you build a community of raving fans who appreciate your company. We help you increase your social media following and generate more leads from the industry’s leading social media platforms: Facebook, Instagram, LinkedIn, Nextdoor, and more. Learn more.

Leverage the power of digital marketing and the reach of TV commercials with OTT advertising. We help contractors and home service companies with multiple locations build their brand, and generate more leads with OTT advertising. Learn more.

Miss less phone calls and book more leads with Lead Capture Live, Blue Corona’s bilingual call answering and job booking service available 24/7/365. Customize your call coverage, scale your CSR capacity, and increase your call booking rates with Lead Capture Live.  Learn more.

Capture and convert website visitors into qualified leads with Blue Corona Chat, an AI-powered website chat service that captures leads within a minute. Learn more.

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Get Started

with Blue Corona Today
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Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience