Digital Marketing for Multi-Location Contractors
Maximize Your Digital Footprint In Every Market & Scale with Confidence
As a contractor, the more locations your business operates, the longer your list of marketing challenges becomes. Data is often tracked inconsistently from one office to the next, making it nearly impossible to understand what marketing investments generate positive results and which don’t.
At Blue Corona, we’ve solved digital marketing for home service businesses with multiple locations. We support both independent and private equity owned contractors who need:
- Custom digital marketing strategies and budgets for every location
- Consistent tracking and attribution models across each location and campaign
- Location and brand rollup reporting to eliminate data blindness
Digital Marketing Services
Digital Competitive Analysis
In digital marketing, data reigns king. To build your marketing strategy, we must first understand how your current website and digital marketing campaigns perform—like a mechanical getting under the hood of your car to tell you what’s wrong. With a Digital competitive Analysis from Blue Corona, you get a customized market analysis of your website, SEO, and PPC performance against your top-three competitors in each market along with a customized marketing plan for every location.
Managed Websites
Whether you have multiple brand websites to manage or simply need to manage all locations under one domain—we have you covered. Our SEO team works hand-in-hand with our web designers and developers to create a game plan to your website strategy (singular website, multiple websites, location silos, etc.) to maximize your online visibility across every location and brand. Learn more.
Paid Media Management
Paid ads are both a short-term and long-term strategy to rank your company at the top of search engine results. We help contractors and home service companies with multiple locations scale their paid campaigns and generate more leads from their advertising campaigns—PPC, Google Local Services, Yelp, social media, YouTube, display and remarketing ads, and more. Learn more.
Search Engine Optimization (SEO)
We help each of your locations rank higher on search engine results pages by taking a targeted, local approach to your SEO campaign. On-page and off-site SEO strategies are customized to every location and market you service to improve your search visibility, leads, and booked jobs. Learn more.
Local SEO & Google Business Profile Management
Our local SEO and Google Business Profile management services ensure your directory listings are optimized and 100% accurate for every location. This helps you rank higher in places like Google Maps, Bing Places, and other online directories. Learn more.
Email Marketing
Send the right message, to the right customers, at the right time. Email blasts help you capitalize on weather-driven events, while automated drip campaigns help educate your customers and keep your schedule full. Learn more.
Social Media Advertising
OTT Advertising
Leverage the power of digital marketing and the reach of TV commercials with OTT advertising. We help contractors and home service companies with multiple locations build their brand, and generate more leads with OTT advertising. Learn more.
Lead Capture Live
Miss less phone calls and book more leads with Lead Capture Live, Blue Corona’s bilingual call answering and job booking service available 24/7/365. Customize your call coverage, scale your CSR capacity, and increase your call booking rates with Lead Capture Live. Learn more.
Blue Corona Chat
Capture and convert website visitors into qualified leads with Blue Corona Chat, an AI-powered website chat service that captures leads within a minute. Learn more.
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// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services