Local Services Ads Management for Landscaping Companies
Become A Google Guaranteed Landscaper
Landscaping companies across the United States are now eligible to advertise on Google’s Local Services platform, the most cost-effective way to connect with ready to buy, local customers in your service areas. Local Services advertising puts your company at the very top of Google search results and:
- Maximizes brand visibility at the top of Google search results
- Builds trust with consumers with a Google Guaranteed badge
- Generates qualified leads within your specific markets or service areas
- Gets your money back for unqualified leads
At Blue Corona, we specialize in Local Services ads management for landscaping companies. Your Local Services campaigns are backed by a team of digital marketing specialists with years of landscaper marketing experience and know just what it takes to help you increase leads and sales from the web.
Want to learn more about Local Services ads and how to become a Google Guaranteed landscaper? Contact us today!
Local Services Ads Management: What's Included
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish.
Program Application & Google Guaranteed Badge
The Google Guaranteed badge will differentiate your brand from other landscapers in your market, but they don’t just hand it out to anyone. There’s a rigorous application process to be eligible for the badge. Luckily, the experts at Blue Corona can walk you through the intricacies, including licenses, background checks, and insurance to help you get the coveted Google Guaranteed badge.
Profile Setup
We’ll help you build a perfect profile to highlight your business’s products or services to local customers. This profile will be shown to anyone who clicks your Local Services ads. We’ll even include unique value propositions to entice customers and further differentiate your company from the competition.
Ad Setup & Campaign Launch
Whether it’s mowing, sod installation, maintenance, or pest control, you want your landscaping company to be known for something. We’ll help you identify the services for which you want to be found online and build a winning strategy to promote your services to local customers.
Ad Bidding & Ongoing Management
Even after you launch your Local Services ads campaign, there are still data and bids to manage. Blue Corona is a Google Premier Partner, and we’ll work with you to identify the best strategy to generate leads and continually improve the performance of your Local Services campaigns.
Advertising Tracking & Reporting
You’ll know exactly how well your Local Services ads are performing with transparent cost per lead monitoring and revenue attribution services. We make measuring and improving your marketing ROI easy with advanced tracking and reporting capabilities.
Lead Dispute
Once you earn the Google Guaranteed badge, you gain the ability to dispute unqualified Local Services leads. If a user contacts you through a Local Services ad and isn’t a qualified lead, we can dispute the cost of the lead for your company! Disputing unqualified leads is a great way to save on marketing costs and optimize your investment. At Blue Corona, we handle the entire dispute process on your behalf, saving you time and money!
What’s the Difference Between Local Services Ads and Pay Per Click?
Google Local Services ads aren’t your standard pay per click ads for landscaping companies. There are plenty of differences that make them a superior marketing option to reach local customers.
1. Pay Per Lead vs. Pay Per Click (PPC)
One of the main differences between the two is how you pay. With PPC campaigns, you pay for every click (as the name might suggest). For Local Services ads, you pay per lead. That means you only hand over money when you get a real, verified, qualified lead. With PPC, you’ll be paying for clicks whether they turn into a lead or not.
2. Google Guaranteed Badge vs. No Google Guaranteed Badge
The Google Guaranteed badge doesn’t just look good next to your landscaping company’s name in the search results; it signifies that you’ve passed all the prerequisites necessary to become a Google-verified business. Not only will that increase your trustworthiness, but it also means that Google will offer refunds to unsatisfied customers who booked using Local Services.
Advertising with PPC alone doesn’t qualify your landscaping business for the Google Guaranteed badge or refunds for customers.
3. Lead Disputes vs. No Lead Disputes
When you use Local Services ads, you get the ability to dispute unqualified leads and get a refund on your marketing dollars. With pay-per-click with PPC campaigns, there’s no way to dispute a click. You have to pay whether it turns into a lead or not.
Work with Blue Corona for your landscaping company Local Services ads, and we’ll handle all lead disputes on your behalf.
Local Services Ads Ranking Factors
If you really want to push your Local Services ad to the top of the search results (and who doesn’t), you’ll need to optimize your ads based on Google’s ranking factors:
- Number of reviews and average rating – Landscaping companies with more 5-star reviews on Google My Business rank higher in the search results.
- Responsiveness – How quickly do you respond to leads from your Local Services ads? Google rewards faster response times with higher rankings.
- Proximity to searchers – The closer you are to users, the higher you’ll rank in searches. Google uses your Google My Business listing address (among other NAP citations) to determine your service area.
- Maximum bid – The landscaping company with the highest bid gets the highest ranking. Outbid competitors per lead and shoot to the top of the search results.
The Leader in Landscaping Marketing
To generate more leads and sales for your business, work with the team that specializes in marketing for landscaping companies. We’ll help you set up an effective Local Services ad campaign to bring in more customers in your service area.
Ready to start raking in new customers? Contact us today to create a customized marketing strategy designed to increase sales, optimize marketing costs, and differentiate your brand online.
Case Study
24:1 ROI from Google Local Services Ads
Download – SEO Case Study Form
Why Select Blue Corona Over Other Local Services Ad Management Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll Own Your Ad Creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll Optimize Your Marketing Costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You Get Detailed Monthly Reports (you can actually understand) that connect Local Services performance to your bottom line.
Partnerships & Awards
