Pay Per Click Advertising for Gutter Companies
Increase Website Traffic, Leads & Sales with Google Ads & Microsoft Advertising
- Increase traffic to your website
- Grow your leads and sales
- Optimize your marketing costs
The Gutter Industry's Leader for PPC management & Advertising
Free Marketing Consultation for Gutter Companies
Ready to grow your business? Contact us online to schedule a free marketing consultation with one of our digital marketing consultants. You get actionable marketing insights into your PPC campaigns and how to beat your competitors online.
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
What’s Included in Our PPC Marketing Services for Gutter Companies?
Digital Competitive Analysis
- Completing a comprehensive analysis of your service areas and the gutter industry
- Finding local competitors currently investing in PPC for gutter companies
- Identifying and analyzing local consumer demand keywords searched, competitors' budgets, and more
- Identifying competitors' ad copy and their differentiators, so you can match and beat them in PPC results
- Creating and setting cost-per-lead and revenue goals from your PPC campaigns
Custom, Data-Driven Ads
- Target the right gutter keywords to connect you with more local customers
- Create ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conduct competitor research on ad copy, creatives, and other differentiators
PPC Ad Tracking & Analytics
- Tracking average ad position by campaign
- Tracking click-through rate (CTR)
- Tracking and optimizing your ads for a lower cost-per-click
- Tracking website visitors, calls, conversions, and sales for every campaign via Google Analytics, dynamic phone call insertion, and keyword-level tracking
- Attributing revenue to each paid campaign
Ongoing PPC Campaign Management
- Managing and tweaking bids for each campaign
- Monitoring consumer search queries and adjusting bids
- Monitoring average ad position, click-through rate (CTR), and cost-per-click (CPC)
- Recommending new ad campaigns to stay ahead of the competition
- Expanding your digital presence through display and remarketing ads
Integrated PPC Campaigns
- PPC specific landing page optimizations
- Coordinated ad messaging between ad copy, landing page, and ads across multiple platforms
- Display advertisement campaigns
- Remarketing (retargeted ads) campaigns
PPC Advertising On Multiple Platforms
PPC Case Study
Contractor Earns A 794% Return On Ad Spend
Download – SEO Case Study Form
Why Select Blue Corona Over Other Gutter Marketing Companies?
At Blue Corona, we let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best marketing agency for gutter companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You’ll have peace of mind knowing that we will bend over backwards for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, a PPC marketing analyst, a web designer/developer, and an account manager to serve as your single point of contact.
- You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."