Pay Per Click Advertising for Landscaping Companies
Pay Per Click Advertising For Landscaping Companies
Want more leads and booked jobs for your landscaping business? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy landscaping companies know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.
If you search Google for a keyword or keyword phrase relevant to your business and you don’t see your website on the first page, you’re choosing to send prospective customers to competing landscaping companies. Whether your specialty is custom patios, outdoor kitchens, water features, retaining walls, pools, etc., if you want to sell more landscaping jobs, you need to be easily found on the first page of search results!
Work with a pay per click company that understands your business and has a proven track record helping landscaping companies measurably improve their PPC advertising performance.
Our PPC Process for Landscaping Companies
Our process for PPC is similar to our approach to landscaper marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing A Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
Creating Data-driven Ads
- Researching keywords to find what and how your customers are searching for your services
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
Tracking Your PPC Campaign
- Tracking average positions by campaign
- Tracking click-through-rate
- Tracking cost-per-click
- Tracking leads, calls, sales, and revenue by campaign
Managing Your PPC Campaign
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through-rate, and cost-per-click
- And more optimizations for campaign improvement
Services Beyond Paid Search Campaigns
- Landing page optimization
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
- LinkedIn advertising campaigns
- Paid social media marketing campaigns
Request Service
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
PPC Advertising Benefits for Landscaping Companies
Visibility & Revelance
The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many landscaping companies continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising – they’ll pay for things that are otherwise free – like the radio or TV – just to avoid commercials. Online marketing strategies like pay per click advertising, only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “landscaping companies in North Carolina” needs and is interested in finding a landscaping contractor!
Highly Controllable & Manageable ROI
Pay per click advertising offers several advantages over SEO:
- PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
- PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
- The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
- The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign
How Blue Corona Helps Landscapers with PPC
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many landscaping companies have. PPC platforms like Google AdWords and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many landscaping companies generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a proven pay per click setup and management system specifically designed for landscaping companies.
Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know which landscaping keywords generate the best phone leads? We track that and adjust your account settings to emphasize the keywords that produce the best results! If you’re not tracking things at this level, you’re not maximizing your PPC return on investment (ROI) – period.
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your landscaping business!
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What Makes Blue Corona Different
We strive to provide superior service by offering the following to all our landscaping PPC clients:
- A dedicated Account Manager, someone that understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)