- Competitive Analysis
- Search Engine Optimization
- Pay Per Click
- Website Design
- Tracking & Analytics
- Email Marketing
- Social Media Marketing
- Video Marketing
- Franchise Marketing
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Email Marketing for Franchises
Grow Your Franchise Locations With Email Marketing Automation
We’re often asked, “Is email marketing worth the investment for franchises?” The answer is a resounding yes. Email marketing campaigns aren’t only for big brands or local small businesses. Every single one of your franchise locations stands to benefit from sending a regular email newsletter. Why?
Email marketing for franchises is a simple and affordable way to:
- Nurture existing leads and prospects
- Upsell existing customers
- Keep in touch with previous customers
- Advertise new promotions
- Drive a higher franchise marketing ROI
Our Process for Franchise Email Marketing & Automation
Our process for email marketing for franchises is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1Build Opt-In Email Lists
- Work with your team to add opt-in email sign-ups to your website
- Utilize paid ad strategies and social media to grow your list of contacts
- Update your sender list before every email is sent
2Design Custom and Proven-Template Email Layouts
- Analyze what content customers and prospects want and need based on previous user engagement with your website, your industry, seasonality, promotions, and more
- Work with an experienced designer to create custom, branded email designs
- Use data from previous email campaigns to increase open rates and conversion rates
3Create Custom Email Content
- Target warm leads and previous customers with timely, valuable email content
- Run contests and giveaways to increase engagement
- Design custom email layouts that increase user engagement and conversions
4Track Your Email Marketing Campaigns
- Track send and delivery rates
- Track open and click-through rates
- Track web visits, leads, and sales, from each email send
- Attribute revenue to each email send
5Test Your Email Campaigns
- Split-test subject lines
- Split-test send times and dates
- Split-test copy and offers
- And more
6Advanced Email Marketing Strategies
- Marketing automation for franchises
- Customer retention emails
- Win-back email campaigns
- And more
Franchise Email Marketing Is Cost-Effective
Email marketing is a highly cost-effective way to grow your franchise locations. At Blue Corona, we craft email marketing campaigns for franchises utilizing opt-in email marketing to drive more revenue and maximize ROI from your campaigns.
What Is Opt-In Email Marketing?
Opt-in email marketing is the process of automating your email campaigns to customers, prospects and leads, referral partners, vendors, etc. who choose to receive them. Why is this important? Users who opt-in voluntarily sign up to receive emails from your franchise and are more likely to open and engage with the email campaign than unsolicited messages. Because of this, opt-in email marketing is far more effective at getting you the leads and sales you’re looking for as a franchise owner or marketing manager for several franchise locations.
Meet Your New Email Marketing Team
You Have a Franchise to Run. Let Us Handle Your Email Marketing Campaigns.
While you understand the ins and outs of your franchise and all its locations, you might not have the time, tools, or resources to get into the nitty-gritty of your franchise marketing campaign. Email marketing increases your overall marketing performance and it is a perfect way to complement and enhance other types of marketing strategies like:
Blue Corona handles it all—from creating a customized email template that matches your brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletters and building an opt-in email list, to crafting compelling copy and tracking your campaign results, our team of franchise email marketing specialists can help take your online marketing to the next level. If you own a franchised company with an existing customer base, email automation is guaranteed to increase referrals, leads, and sales.
About Blue Corona
When you choose to work with Blue Corona, you’re getting more than just an internet marketing and email automation company. You’re getting a full-service franchise marketing partner that treats your business as if it were our own. Our team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your franchise company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized service businesses get more leads and sales from the web—particularly franchise companies.
Learn More About Email Marketing for Franchises
Contact us online to learn more about email marketing for franchises from Blue Corona.
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A dedicated Account Manager, someone that understands business and email, to be your guide
- Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”
“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”
“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”
“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
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