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Franchise Email Marketing
Grow Your Franchise Locations With Email Marketing Automation
We’re often asked, “Is email marketing worth the investment for franchises?” The answer is a resounding yes. Email marketing campaigns aren’t only for big brands or local small businesses. Every single one of your franchise locations stands to benefit from sending a regular email newsletter. Why?
Email marketing for franchises is a simple and affordable way to:
- Nurture existing leads and prospects
- Upsell existing customers
- Keep in touch with previous customers
- Advertise new promotions
- Drive a higher franchise marketing ROI
Our Process for Franchise Email Marketing & Automation
Our process for email marketing for franchises is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1Build Opt-In Email Lists
- Work with your team to add opt-in email sign-ups to your website
- Utilize paid ad strategies and social media to grow your list of contacts
- Update your sender list before every email is sent
2Design Custom and Proven-Template Email Layouts
- Analyze what content customers and prospects want and need based on previous user engagement with your website, your industry, seasonality, promotions, and more
- Work with an experienced designer to create custom, branded email designs
- Use data from previous email campaigns to increase open rates and conversion rates
3Create Custom Email Content
- Target warm leads and previous customers with timely, valuable email content
- Run contests and giveaways to increase engagement
- Design custom email layouts that increase user engagement and conversions
4Track Your Email Marketing Campaigns
- Track send and delivery rates
- Track open and click-through rates
- Track web visits, leads, and sales, from each email send
- Attribute revenue to each email send
5Test Your Email Campaigns
- Split-test subject lines
- Split-test send times and dates
- Split-test copy and offers
- And more
6Advanced Email Marketing Strategies
- Marketing automation for franchises
- Customer retention emails
- Win-back email campaigns
- And more
Franchise Email Marketing Is Cost-Effective
Email marketing is a highly cost-effective way to grow your franchise locations—it has an average ROI of 4,400%! At Blue Corona, we craft email marketing campaigns for franchises utilizing opt-in email marketing to drive more revenue and maximize ROI from your campaigns.
What Is Opt-In Email Marketing?
Opt-in email marketing is the process of automating your email campaigns to customers, prospects and leads, referral partners, vendors, etc. who choose to receive them. Why is this important? Users who opt-in voluntarily sign up to receive emails from your franchise and are more likely to open and engage with the email campaign than unsolicited messages. Because of this, opt-in email marketing is far more effective at getting you the leads and sales you’re looking for as a franchise owner or marketing manager for several franchise locations.
Meet Your New Email Marketing Team
You Have a Franchise to Run. Let Us Handle Your Email Marketing Campaigns.
While you understand the ins and outs of your franchise and all its locations, you might not have the time, tools, or resources to get into the nitty-gritty of your franchise marketing campaign. Email marketing increases your overall marketing performance and it is a perfect way to complement and enhance other types of marketing strategies like:
Blue Corona handles it all—from creating a customized email template that matches your brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletters and building an opt-in email list, to crafting compelling copy and tracking your campaign results, our team of franchise email marketing specialists can help take your online marketing to the next level. If you own a franchised company with an existing customer base, email automation is guaranteed to increase referrals, leads, and sales.
About Blue Corona
When you choose to work with Blue Corona, you’re getting more than just an internet marketing and email automation company. You’re getting a full-service franchise marketing partner that treats your business as if it were our own. Our team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your franchise company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium-sized service businesses get more leads and sales from the web—particularly franchise companies.
Learn More About Email Marketing for Franchises
Contact us online to learn more about email marketing for franchises from Blue Corona.
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A dedicated Account Manager, someone that understands business and email, to be your guide
- Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.
There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.