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Franchise Email Marketing
Grow Your Franchise Locations With Email Marketing Automation
We’re often asked, “Is email marketing worth the investment for franchises?” The answer is a resounding yes. Email marketing campaigns aren’t only for big brands or local small businesses. Every single one of your franchise locations stands to benefit from sending a regular email newsletter. Why?
Email marketing for franchises is a simple and affordable way to:
- Nurture existing leads and prospects
- Upsell existing customers
- Keep in touch with previous customers
- Advertise new promotions
- Drive a higher franchise marketing ROI
Our Process for Franchise Email Marketing & Automation
Our process for email marketing for franchises is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1Build Opt-In Email Lists
- Work with your team to add opt-in email sign-ups to your website
- Utilize paid ad strategies and social media to grow your list of contacts
- Update your sender list before every email is sent
2Design Custom and Proven-Template Email Layouts
- Analyze what content customers and prospects want and need based on previous user engagement with your website, your industry, seasonality, promotions, and more
- Work with an experienced designer to create custom, branded email designs
- Use data from previous email campaigns to increase open rates and conversion rates
3Create Custom Email Content
- Target warm leads and previous customers with timely, valuable email content
- Run contests and giveaways to increase engagement
- Design custom email layouts that increase user engagement and conversions
4Track Your Email Marketing Campaigns
- Track send and delivery rates
- Track open and click-through rates
- Track web visits, leads, and sales, from each email send
- Attribute revenue to each email send
5Test Your Email Campaigns
- Split-test subject lines
- Split-test send times and dates
- Split-test copy and offers
- And more
6Advanced Email Marketing Strategies
- Marketing automation for franchises
- Customer retention emails
- Win-back email campaigns
- And more
Franchise Email Marketing Is Cost-Effective
Email marketing is a highly cost-effective way to grow your franchise locations—it has an average ROI of 4,400%! At Blue Corona, we craft email marketing campaigns for franchises utilizing opt-in email marketing to drive more revenue and maximize ROI from your campaigns.
What Is Opt-In Email Marketing?
Opt-in email marketing is the process of automating your email campaigns to customers, prospects and leads, referral partners, vendors, etc. who choose to receive them. Why is this important? Users who opt-in voluntarily sign up to receive emails from your franchise and are more likely to open and engage with the email campaign than unsolicited messages. Because of this, opt-in email marketing is far more effective at getting you the leads and sales you’re looking for as a franchise owner or marketing manager for several franchise locations.
Meet Your New Email Marketing Team
You Have a Franchise to Run. Let Us Handle Your Email Marketing Campaigns.
While you understand the ins and outs of your franchise and all its locations, you might not have the time, tools, or resources to get into the nitty-gritty of your franchise marketing campaign. Email marketing increases your overall marketing performance and it is a perfect way to complement and enhance other types of marketing strategies like:
Blue Corona handles it all—from creating a customized email template that matches your brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletters and building an opt-in email list, to crafting compelling copy and tracking your campaign results, our team of franchise email marketing specialists can help take your online marketing to the next level. If you own a franchised company with an existing customer base, email automation is guaranteed to increase referrals, leads, and sales.
About Blue Corona
When you choose to work with Blue Corona, you’re getting more than just an internet marketing and email automation company. You’re getting a full-service franchise marketing partner that treats your business as if it were our own. Our team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your franchise company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium-sized service businesses get more leads and sales from the web—particularly franchise companies.
Learn More About Email Marketing for Franchises
Contact us online to learn more about email marketing for franchises from Blue Corona.
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A dedicated Account Manager, someone that understands business and email, to be your guide
- Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
- Free Analysis