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HVAC Email Marketing

Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!

Would you believe us if we told you an email marketing campaign is 40 times more effective at acquiring new customers than Facebook or Twitter? And 44 percent of email recipients have made at least one purchase last year based on a promotional email? If you don’t believe us, you should. Email marketing have proven to be a cost-effective way to maximize your HVAC company’s online marketing efforts.

Ready to start HVAC email marketing for your company? Blue Corona’s email marketing specialists are here to help—from designing a template and generating an opt-in list, to distributing and tracking your email newsletter campaigns.

Contact us online or call 800.696.4690 for more information about email marketing services from Blue Corona, including pricing, building an email list, and marketing automation.

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Our Email Marketing Process for HVAC Contractors

Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1Building Opt-In Email List

  • Working with your team to add opt-in email signs up to contact forms
  • Utilizing other social media and paid strategies to continue to grow the list
  • Adding new opt-in sign-ups for before each new email blast

2Designing Custom and Proven-Template Email Layouts

  • Analyzing what content most users interact with on your site
  • Working with experienced designer to create email template that fits your brand
  • Using data from previous email campaigns to incorporate proven design elements

3Creating Custom Email Content

  • Working with your company and target audience to write valuable content for them
  • Running contests and giveaways to increase engagement
  • Designing for engagement and conversions

4Tracking Your Email Campaigns

  • Tracking sends and delivery rates
  • Tracking open and click-through rates
  • Tracking web visits, leads, sales, and revenue for each email blast

5Testing Your Email Campaigns

  • Split-testing subject lines
  • Split-testing send times and dates
  • Split-testing copy and offers
  • And more!

6Advanced Email Marketing Strategies

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
  • And more!

Looking for a Cost-Effective Way to Grow Your HVAC Business?

Many business owners fear email marketing because they don’t want their newsletters to be sent to the spam folder. But with opt-in email marketing, you don’t have to worry about that! Opt-in email marketing campaigns are a highly effective way to grow your HVAC business. Instead of sending your email to a randomly generated list of homeowners, we only send your email newsletter to a targeted list of people that have chosen receive information from you. This type of email marketing is the direct opposite of sending unsolicited messages to unsuspecting random prospects and opt-in messaging is far more effective at getting you the leads (and sales!) you’re looking for.

You Have an HVAC Business to Run; Let Us Handle Your Email Marketing Campaigns

When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.

Blue Corona provides turn-key, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.

Whether you need help formatting your email newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your email marketing results, Blue Corona can help! If you own an HVAC company with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.

Why Choose Blue Corona for HVAC Email Marketing?

Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as a web marketing partner to your business. We market your HVAC company as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly HVAC companies like yours. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690

READ MORE

Email Marketing Case Study
HVAC Company Complements Print Campaign with Email Marketing to Generate 132 Additional Leads

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our email marketing clients:

  • A dedicated Account Manager, someone that understands business and email, to be your guide
  • Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”

Casey McCormick, President
McCormick Paints

“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”

Mark Hill, President
PVI Office Furniture Plus

“Sekas Homes Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work. The Problem Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to...”

Bryan Deege, Vice President
Sekas Homes

“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa