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HVAC Email Marketing
Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!
Would you believe us if we told you an email marketing campaign is 40 times more effective at acquiring new customers than Facebook or Twitter? And 44 percent of email recipients have made at least one purchase last year based on a promotional email? If you don’t believe us, you should. Email marketing have proven to be a cost-effective way to maximize your HVAC company’s online marketing efforts.
Ready to start HVAC email marketing for your company? Blue Corona’s email marketing specialists are here to help—from designing a template and generating an opt-in list, to distributing and tracking your email newsletter campaigns.
Our Email Marketing Process for HVAC Contractors
Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1Building Opt-In Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
2Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
3Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
4Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
5Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
6Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Looking for a Cost-Effective Way to Grow Your HVAC Business?
Many business owners fear email marketing because they don’t want their newsletters to be sent to the spam folder. But with opt-in email marketing, you don’t have to worry about that! Opt-in email marketing campaigns are a highly effective way to grow your HVAC business. Instead of sending your email to a randomly generated list of homeowners, we only send your email newsletter to a targeted list of people that have chosen receive information from you. This type of email marketing is the direct opposite of sending unsolicited messages to unsuspecting random prospects and opt-in messaging is far more effective at getting you the leads (and sales!) you’re looking for.
You Have an HVAC Business to Run; Let Us Handle Your Email Marketing Campaigns
When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Blue Corona provides turn-key, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
Whether you need help formatting your email newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your email marketing results, Blue Corona can help! If you own an HVAC company with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
Why Choose Blue Corona for HVAC Email Marketing?
Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as a web marketing partner to your business. We market your HVAC company as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly HVAC companies like yours. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today at: 800.696.4690
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A dedicated Account Manager, someone that understands business and email, to be your guide
- Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“I used to get a couple of form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.