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Home Builder Marketing

Want more leads? Get them with home builder marketing strategies from Blue Corona.

 About 90% of home buyers now turn to the internet to solve all their custom housing needs, from finding out how to get a mortgage to making that final custom blueprint decision. In fact, 53% of home buyers start their search for a builder or architect online, frequently on a search engine. If your company’s website doesn’t appear on the first page of Google, you’re losing business to your competitors.

At Blue Corona, we have extensive experience helping architects and custom home builders like you cost-effectively market their business on the internet, improve their overall online presence and visibility, and get more leads and sales from the web.

  • 750+ – that’s how many first page rankings one of our design/build clients has for the keywords we are targeting.
  • 547% – that’s the organic traffic increase percentage one of our design/build clients has seen in two years of marketing with Blue Corona.
  • 418% – that’s the number of online contact form submissions (web leads) that firm has seen in the same period of time.

Contact us today to find out how we can measurably increase your leads and sales from the web, or keep reading to learn more about our home builder marketing services.

  • FREE Competitor Analysis
  • want to outrank your competitors?

    Enter your website to see how you compare to your competition.

  • Try it - it's FREE!

Home Builder Marketing Services that Increase Leads and Sales

Wondering how digital marketing will help you get more custom home leads? Our marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can't wait to help your design/build company or architecture firm grow!

  • competitive analysis for marketing
    With a thorough competitive analysis from Blue Corona, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
  • how to grow a business
    Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, ebooks, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE home builder authority.
  • example marketing plan
    Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
  • business strategy and marketing plan
    Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
  • Do you know how well your website is converting visitors into new clients? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped home builders double, triple, and even quadruple their website conversion rates.
  • 63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 75% of people have admitted to judging a company’s credibility based on how their website—and that goes double for a custom home building business. What does your website say about the homes you build?
  • LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • 97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. If you’re looking for home builder marketing ideas, pay per click is a great way to drive more (qualified) visitors to your website and get more home builder leads and sales—FAST! The best part? There’s no waiting period.
  •  SEO
    Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
  • 81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • Video is 50 times more likely to rank organically in the search results than text pages, and by 2020, video will account for 80% of global internet traffic and 85% of online traffic in the U.S. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • online marketing for home builders
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your custom homes, those that have a strong brand hold an enormous competitive advantage.
  • Does your company have an in-house marketing team, but you still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major kitchen hardware supplier, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • Search engines spit out different results based on proximity, which is why local SEO for home builders is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
  • FREE Competitor Analysis
  • want to outrank your competitors?

    Enter your website to see how you compare to your competition.

  • Try it - it's FREE!
How to Grow Your Business with a Comprehensive, Multi-Channel Home Builder Marketing Strategy

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most architects or custom home builders, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated. When it comes to marketing your company, digital will always trump old strategies like home builder billboards and print ads.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your custom home building services online so you can truly quantify your marketing investments.

Want More Home Builder Leads? It Starts with Your Website

IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your firm, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your architect/home builder website?

statistic: to get more home builder leads, have a good home builder website: 75% of people judge your company based on your website

Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your new home services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

Get Your Architect/Custom Home Builder Website on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING

To rank well organically, you must establish and promote your home design firm as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

  1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your design/build firm to get more traffic, leads, and sales from the web.
  2. You must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) for remodeling and design/build companies—so you won’t have to write a thing (unless you want to!).
  3. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

home builder marketing agency tip: adding a blog increases chances of your home builder website ranking on google by 434%

When you hire Blue Corona as your home design/build SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your firm’s bottom line.

“OUR KEYWORD WEB SEARCH PLACEMENT HAS TAKEN US FROM ALMOST INVISIBLE TO FIRST PAGE ON HUNDREDS OF DIFFERENT SEARCH CRITERIA. PEOPLE ARE FINDING US THROUGH GENERIC SEARCHES, WHICH WAS THE GOAL INSTEAD OF HAVING TO RELY ON PEOPLE KNOWING WHO WE WERE TO FIND OUR SITE. THE OVERALL WEB TRAFFIC INCREASE TO OUR SITE HAS BEEN REMARKABLE.”

-Bryan Deege, Vice President, Sekas Homes

MAXIMIZE YOUR SEARCH ENGINE REAL ESTATE WITH LOCAL SEARCH OPTIMIZATION

Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you’re a local architect or design/build firm, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your architect or design/build firm’s visibility for geographically related searches.

GET MORE Home Builder LEADS—FAST—WITH PAY PER CLICK ADVERTISING

Want to grow your home build company? We recommend you invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all – from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

our ppc management agency offers low-cost plans for small businesses. 75% of people like paid search ads

Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your home design/build firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Why Choose Blue Corona as Your Home Builder Marketing Agency?

Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partners to home builders. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your firm on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping home builders and architects just like you get more leads and sales from the web. Contact us today to get started!

READ MORE

Digital Marketing Case Study
Contractor Increases Leads by 56% in Two Years with a New Website & Online Marketing Services

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our digital marketing clients:

  • A dedicated Account Manager, someone that understands business and marketing, to be your guide
  • Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial