Online Marketing for Architects and Home Builders
If you’re an architect or custom home builder and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place.
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends.”
-Bryan Deege, Vice President, Sekas Homes
You know that your potential customers are searching for custom homes on the Web, but can they find you? Take a second to do a quick Google search for “custom homes + one of the cities you service” or “new home builders + one of the cities you service.” What do you see? If you don’t have at least one listing on the first page of search results, you’re losing business! What’s more—if your competitors have more than one listing (paid, organic, local), this significantly decreases the chance that your listing will win the click!
At Blue Corona, we have extensive experience helping architects and custom home builders like you cost-effectively market their business on the Internet, improve their overall online presence and visibility, and get more leads and sales from the Web.
- 200+ – that’s how many #1 rankings one of our design/build clients has for the keywords we are targeting.
- 750+ – that’s how many first page rankings another one of our design/build clients has for the keywords we are targeting.
- 547 – that’s the organic traffic increase percentage one of our design/build clients has seen in two years of marketing with Blue Corona.
- 418 – that’s the number of online contact form submissions (web leads) that firm has seen in the same period of time.
When you choose Blue Corona as your local Internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.
Call us today to find out how we can measurably improve your custom home builder’s web marketing return on investment, or keep reading to learn more about our Internet marketing services.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most architects or custom home builders, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your custom home building services online so you can truly quantify your marketing investments.
Maximize Your Online Real Estate
It’s Not Enough to Just Have a Website!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your firm, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your architect/home builder website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your new home services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Get Your Architect/Custom Home Builder Site on the First Page of Google
Improve Your Search Engine Rankings with SEO & Content Marketing
To rank well organically, you must establish and promote your home design firm as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- 1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our Web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your design/build firm to get more traffic, leads, and sales from the Web.
- 2. Second, you must create Web page after Web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) for remodeling and design/build companies—so you won’t have to write a thing (unless you want to!).
- 3. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your home design/build SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your firm’s bottom line.
"Our keyword web search placement has taken us from almost invisible to first page on hundreds of different search criteria. People are finding us through generic searches, which was the goal instead of having to rely on people knowing who we were to find our site. The overall Web traffic increase to our site has been remarkable."
-Bryan Deege, Vice President, Sekas Homes
Maximize Your Search Engine Real Estate with Local Search Optimization
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you’re a local architect or design/build firm, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your architect or design/build firm’s visibility for geographically-related searches.
Get More Leads—Fast—with Pay Per Click Advertising
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new design/build clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all – from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the Web as well as maximize your home design/build firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Architects and Home Builders—Why Choose Blue Corona as Your Company’s Web Marketing Partner?
Blue Corona is much more than an SEO company—we truly see ourselves as a Web marketing partner to your remodeling or design/build firm. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your firm on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping remodeling and design/build companies just like yours get more leads and sales from the web. Hiring an online marketing company isn’t a decision you should take lightly. We encourage you to learn more about us! Take a look at our testimonials page to read references from our clients and make sure to download our e-book, "The Remodeler’s Web Marketing Blueprint."
- Free Analysis