Online Marketing for Roofing Companies
If you’re a local roofer and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place.
Is your website your #1 sales and marketing tool for your roofing business? That’s the first thing to ask yourself when developing your local internet marketing strategy. When someone searches for “Columbus roofers,” or “roof replacement in Roanoke, VA,” how easily can your company be found?
People are searching the web right now for roofers like you. Will they find you or one of your competitors? Numerous roofing companies across the country rely on Blue Corona to help them generate more website traffic, leads, and sales.
Organic traffic for one of our roofing clients.
Let Blue Corona help you develop an online marketing strategy to drive more qualified local visitors to your site and convert those visitors into leads and sales—a complete solution to ensuring your phone will always ring.
Learn more about our complete solution for local internet marketing services for the roofing industry below or contact us today.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most roofing companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your roofing company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your roofing business online so you can truly quantify your marketing investments.
Maximize Your Online Real Estate
It’s Not Enough to Just Have a Website!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your roofing company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your roofing services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the roofing industry.
Get Your Roofing Company on the First Page of Google
Improve Your Search Engine Rankings with SEO & Content Marketing
To rank well organically, you must establish and promote your local roofing company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- 1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your roofing company to get more traffic, leads, and sales from the Web.
- 2. Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) for roofers—so you won’t have to write a thing (unless you want to!).
- 3. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your roofer SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your roofing company’s bottom line.
Maximize Your Search Engine Real Estate with Local Search Optimization
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local roofing company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your roofing company’s visibility for geographically-related searches.
Pay-Per-Click Advertising for Roofers
When a prospective customer needs to request service from a local roofing company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “copper roofing,” and “slate roofing,” but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your roofing company.
Why Choose Blue Corona as Your Roofing Company’s Web Marketing Partner?
Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partner to your roofing business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your roofing company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping roofers just like you get more leads and sales from the web. Call us today and we’ll refer you to our roofing clients!
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