- Competitive Analysis
- Search Engine Optimization
- Pay Per Click
- Website Design
- Tracking & Analytics
- Email Marketing
- Social Media Marketing
- Video Marketing
- Franchise Marketing
- Case Studies
- Case Studies
- Home services
- Home Design & Remodeling
- Commercial Services
Franchise Marketing Services
If you own a local window and door company and you’re looking for an Internet marketing partner to help take your business to the next level, contact Blue Corona today.
The Internet has dramatically changed the marketing and advertising landscape for the window and door industry. If you own a window and door company, you’ve probably discovered that traditional marketing and advertising strategies—like Yellow Page advertisements—no longer offer a considerable return on investment.
Most business owners understand that their potential customers are searching for window and door products and services online; what they DON’T know is how to approach online marketing.
If you own a local window and door company and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place.
At Blue Corona, we have extensive experience helping local window and door companies like yours cost-effectively market their business on the Internet, improve their overall online presence and visibility, and get more leads and sales from the Web.
- 851—that’s the number of #1 keywords one of our window & door clients currently ranks for. To compare, the company’s competitors rank #1 for fewer than 100 of those keywords.
- 254%—that’s the increase in website visits the same window and door company has seen since their initial investment with Blue Corona.
- 1030%—that’s the increase in leads the client has seen from search engine optimization alone!
When you choose Blue Corona as your local Internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.
Call us today to find out how we can measurably improve your window and door company’s Web marketing return on investment, or keep reading to learn more about our Internet marketing services.
Our Online Marketing Process for Window & Door Companies
Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
3PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
4SOCIAL: ENGAGING PAID AND ORGANIC CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
5EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
6TRACKING YOUR DIGITAL MARKETING CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most window and door companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your window and door business online so you can truly quantify your marketing investments.
Maximize Your Online Real Estate
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your window and door company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Get Your Window and Door Company on the First Page of Google
Go to Google and search, “window replacement in city, state” or, “your state + window replacement.” If you don’t see your window company’s website listed on the first page, you’re losing business to other window and door manufacturers and contractors.
Three things are required if you want your website to rank above all the other window companies and contractors:
- Your website code needs to be easy for search engines to find, read, index and rank.
- Your onsite content (copy/text) must establish your company as an authority in the window and door industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
At Blue Corona, we can help you with all three!
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new window and door clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Why Choose Blue Corona as Your Window & Door Dealer’s Web Marketing Partner?
The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?
Blue Corona is much more than an SEO company—we truly see ourselves as a Web marketing partner to your window and door company. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping window and door companies just like yours get more leads and sales from the Web. Call us today and we’ll refer you to our happy window and door clients!
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone that understands business and marketing, to be your guide
- Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”
“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”
“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”
“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
- Free Analysis