Navigating the Shift: Using Digital Media to Complement Traditional Advertising

In this webinar, Blue Corona and Google discuss industry and media consumption trends and shifts, adapting marketing strategies, and how to address the challenge of engaging your audience in a changing digital landscape.

What You’ll Learn

• Recent audience and industry trends – How consumer behavior has shifted away from traditional advertising (TV, radio, billboards) and where these consumers are now spending their time.
• Emerging channel trends to pay attention to and learn from – Where and how your business can reach your target audience online.
• Adapting your strategy and channel mix to maximize reach and ROI – Complement traditional advertising with digital media for the best performance.