Although Google is the leader in the search engine market, Bing Ads—which provides pay per click advertising services on the Bing search engine—still accounts for a large share of the market. So if your company is only advertising on Google, then you are missing out on roughly 17 percent of the search engine market on Bing!
Whether you’re just getting started with Bing Ads or you’re looking to fine tune your existing campaign, the PPC specialists at Blue Corona are ready to help with every aspect of your Bing Ads management—from tracking setup to content creation and more.
Why Should Your Company Use Bing Ads?
Bing Ads is a great way to generate leads and traffic for your business from searchers who do not use Google. Fewer people are advertising on Bing Ads, so the amount that you have to pay to reach millions of target customers is a lot less while still generating a significant amount of leads.
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Types of Bing Ads and Features
Bing offers standard text ads for your business. Search ads display when someone searches for a keyword on Bing and your ad displays above, below, or on the side of the organic search listings.
Bing also offers content ads, which add some flexibility and broader reach to where your ads will show. Your content ads may be seen by an audience that is viewing websites owned by Yahoo, Microsoft, or other partners.
Another feature that Bing offers is product ads. Product ads allow you to display your products on the Bing search results page by including images, promotional text, prices, and your company name. This is a great resource for a retailer or e-commerce website looking to generate more leads and sales.
With Bing Ads, you can easily target your customers based on:
Where they are located
What device they are using
Time of day
By narrowing the way that you target your ads, this allows you to generate more qualified clicks and, therefore, more qualified leads for your business.
Why Choose Blue Corona for Your Bing Ads Campaign Management?
Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing Bing Ads campaigns in a wide range of industries. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the account, including:
The client’s sales funnel
The lead-to-sale ratio
The visit-to-lead ratio
Profit margins for each product and service sold
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make the client’s business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.
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Bing Ads is a self-service platform. You don’t need to hire a professional PPC company to set up and manage your PPC campaign. However, most small business owners lack the time, expertise, and tools required to maximize ROI.
Even if you don’t understand the complexity of Bing Ads, you should still have picked up on one thing from this page—Blue Corona does. We specialize in all aspects of online marketing for small to medium-sized businesses. Contact us today to get started with Bing Ads or to have us analyze your current campaign.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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