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Social Media Marketing for Contractors

“Is social media marketing beneficial for contractors?”

This is one of the most common questions we get from contractors, and the answer is a very enthusiastic YES.

Social media marketing isn’t just for big brands, restaurants, and clothing lines.  Every contracting business can benefit from building social media profiles and testing social media marketing campaigns. Why?

  • 81% of consumers say their purchasing habits are influenced by recommendations and posts from friends on social media
  • Social media is regularly used by 90% of young adults and 77% of adults aged 30-49.[1]
  • Social media is the second-most effective digital marketing tactic for customer retention, behind only email.[2]
  • 71% of consumers are more likely to purchase an item or service based on social media referrals
  • 74% of consumers rely on social media to make a purchase decision
  • Platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest allow you to target customers that have already indicated they might be in the market for contracting services.

Contrary to what some business owners believe, social media websites can generate a significant number of leads, sales, and referrals to your website. In fact, Blue Corona’s largest client ever was a lead that came in from Facebook!

  • FREESocial Media Analysis
  • Enter your website to see if you could benefit from
    additional social media.

  • Try it - it's FREE!

Our Social Media Marketing Process for Contractors

Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outperforming you in audience size and engagement
  • Analyzing content and messaging that performs well in your industry

2CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS

  • Researching content that has high engagement with your audience
  • Posting and scheduling regular posts
  • Monitoring engagement and interaction

3CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Split-testing ad copy
  • Reporting and improving paid social ads

4TRACKING YOUR SOCIAL CAMPAIGNS

  • Tracking your audience and reach
  • Tracking engagement rates
  • Tracking click-through-rate and leads
  • Tracking your ROI on paid social campaigns

5MANAGING YOUR ORGANIC & PAID SOCIAL CAMPAIGN

  • Managing and tweaking parameters for each campaign
  • Monitoring engagement and interaction from customer base
  • Monitoring engagement, leads, and sales from campaigns
  • Building your audience across appropriate social channels

6Advanced Email Marketing Strategies

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
  • And more!

Why Should Your Contracting Business Invest in Social Media Marketing Services?

We get it; paying someone to post on Facebook and Twitter can seem like a waste of valuable time and company resources. But in reality, a comprehensive social media strategy for contractors—one that actually works to drive brand awareness and engage clients and prospects—takes expertise, time, and data-driven analyses. What goes into creating your personalized social media strategy?

  • Thorough research into the desired goal
  • In-depth fact-finding on your target audience
  • Creation of custom audiences for paid social media advertising
  • Geo-targeted settings specific to your service area
  • Custom social media posts tailored to different social media outlets
  • Implementation of standard website coding and plugins to make posts social-media friendly
  • Creation of custom images to stand out and draw the attention of your target audience
  • Coordination of social media posts and advertisements across different channels
  • Regular engagement with social media audience
  • Weekly, bi-weekly, or monthly reporting on results
  • And more!

facebook use for contractor marketing

Do you want to advertise where your customers are spending their time? Then social media advertising is for you.

Whether you need help setting up and optimizing your social media campaigns or you’d like to know where you can improve your existing campaigns, Blue Corona can help.

Our social media services for contractors include:

Social Media Campaign Management

The social media campaigns we run for contractors are extremely tailored by exact geographic region, home ownership, and other secret ingredients. This recipe allows us to target consumers that are the most likely to need your services.  At Blue Corona, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns, including:

  • Facebook advertising – Did you know the average Facebook user only sees about 8% of what’s in their Newsfeed? Contractors that use Facebook advertising can expect to see more brand recognition, engagement with project photos, and an increase in leads and website visits. We can target your audience based on interests, demographics, purchase habits, geography and countless more attributes. We are also able to control how much you pay per click or pay per mille (cost per 1000 impressions).
  • Houzz for businesses – Houzz is a great way for contractors to connect with customers who need contracting work done on their homes. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas. Check out our Houzz Infographic or Houzz case study, where we helped one remodeler increase their Houzz visits by 378%!
  • Twitter campaigns – Our Twitter campaigns for contractors focus on pushing out unique, tailored content to catch your existing client base and attract new brand loyalty. Our social media experts can create similar paid campaigns as they do for Facebook. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
  • YouTube advertising – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
  • LinkedIn campaigns – LinkedIn Ads allows contractors to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
  • And more – We can also help you test ads on platforms like Google+, Pinterest, and Instagram. In competitive industries, we often find that the typical cost per interaction is cheaper than Google AdWords and Bing Ads!

OTHER SOCIAL MEDIA SERVICES FOR CONTRACTORS

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  • Social media analytics and reporting – Before you begin social media marketing, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.
  • Brand monitoring – If your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
  • Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.

Will Social Media Improve Your Contracting Company’s SEO?

Below is a snippet from Moz ranking factors. The survey shows that social media for contractors—especially Facebook—really correlates to search results.

Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way. Millennials use social media more than any other platform to gain insight on companies, and as they age, will continue to use social media to influence purchases. The time is now to get going on it.

What Makes Us Different

Blue Corona is much more than an SEO or social media company—we truly see ourselves as a web marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping small to medium sized contracting companies get more leads and sales from the web. Sign up for a free social media analysis or call us today and we’ll refer you to our happy social media clients!

[1] Pew Research Center

[2] TNW

www.Socialmediatoday.com

READ MORE

Social Media Case Study
Contractor increases website traffic by 770% in two weeks with help of paid Facebook campaign

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our social media marketing clients:

  • A dedicated Account Manager, someone that understands business and social media, to be your guide
  • Detailed monthly reports (you can actually understand) that connect social performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”

Casey McCormick, President
McCormick Paints

“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”

Mark Hill, President
PVI Office Furniture Plus

“Sekas Homes Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work. The Problem Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to...”

Bryan Deege, Vice President
Sekas Homes

“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa