Facebook Marketing for Contractors
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Want to get in front of more customers? Facebook advertising for contractors will do it.
Facebook has over 1.79 billion unique monthly active users spending at least 40 minutes per day on the site. Facebook ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget. Blue Corona’s Facebook advertising services help businesses of all sizes transform their digital marketing strategies by:
- Generating higher Facebook engagement on organic and boosted posts
- Increasing referral traffic to your website from Facebook
- Creating a solid fan base of returning customers
- Collecting data—including contact information—about new and prospective customers
- Driving conversions through dynamic buyer-stage marketing
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Our Facebook Marketing Process for Contractors
Our process for Facebook is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
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Completing a Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
Creating Engaging Organic Social Campaigns
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
Creating Data-Driven Paid Social Campaigns
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
Tracking Your Social Campaigns
- Tracking your audience and reach
- Tracking engagement rates
- Tracking click-through-rate and leads
- Tracking your ROI on paid social campaigns
Managing Your Organic & Paid Social Campaign
- Managing and tweaking parameters for each campaign
- Monitoring engagement and interaction from customer base
- Monitoring engagement, leads, and sales from campaigns
- Building your audience across appropriate social channels
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Request Service
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Facebook Campaigns for Contractors
Facebook is a great way to engage with your current or potential customer base in your area. Content published to your contracting company’s Facebook business page should be engaging, purposeful, and strategic. Facebook rewards companies that have higher engaging content (including text, photos, videos, and more) by showing them more frequently in the user’s newsfeed. We’ve done a lot of Facebook marketing for contractors, including content creation and curation to post regularly on business’s Facebook pages.
We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news (from the likes of energy.gov, ACHR, NARI, etc.). By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.
By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.
Facebook Paid Ad Campaigns for Contractors
Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website.
Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your contracting business.
The cost per interaction on Facebook is typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. Not sure where to begin? Our contractor Facebook marketers are who you need to call. We will run a data-driven paid campaign to increase brand awareness and drive potential leads to your website. We can target your Facebook advertisements based on user interest, demographics, and geography—for example, a recent Facebook paid campaign targeted homeowners in their service area ages 24-65 that had interest in home remodeling and renovation.
Get Started on Contractor Facebook Marketing with Blue Corona
Whether you need help setting up and optimizing your contracting company’s Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help. Call us today to request a free social media analysis.
You may be interested in learning about the best Facebook ads for contractors »
Case Study
842% Increase In Facebook Page Likes
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our social media marketing clients:
- A DEDICATED ACCOUNT MANAGER, someone that understands business and social media, to be your guide
- DETAILED MONTHLY REPORTS (you can actually understand) that connect social performance to your bottom line
- A SUPPORT TEAM that includes an analyst, web designer/developer, and a dedicated professional copywriter
- ACCESS TO OUR PROPRIETARY ANALYTICS SOFTWARE (better data drives better results)