Looking to grow your window and door company online? Facebook is a great platform to both create a community for your existing customers and reach more homeowners interested in your products and services in their area. At Blue Corona, we are experts in Facebook marketing for window/door contractors and can help you grow your following and engagement to get more out of the social network for your business.
Facebook is a great way to engage with your current or potential customer base in your area. Content published to your window and door company’s Facebook business page should be engaging, purposeful, and strategic. Facebook rewards companies that have higher engaging content (including text, photos, videos, and more) by showing them more frequently in the user’s newsfeed. We’ve done a lot of Facebook marketing for business, including content creation and curation to post regularly on business’s Facebook pages.
We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news (from industry leaders, such as energy.gov, home improvement websites, and leading manufacturers, as below).
By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.
Facebook Paid Ad Campaigns for Window/Door Contractors
Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website.
Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your window and door company.
The cost per interaction on Facebook is typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. Not sure where to begin? Our window/door specialist Facebook marketers are who you need to call. We will run a data-driven paid campaign to increase brand awareness and drive potential leads to your website. We can target your Facebook advertisements based on user interest, demographics, and geography—for example, a recent Facebook paid campaign we ran for a window and door company’s campaign targeted men and women ages 25-65 who were homeowners in their target service area that also had interest in renovation or home improvement.
Get Started on Window & Door Facebook Marketing with Blue Corona
Whether you need help setting up and optimizing your Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help. Call us today to request a free social media analysis.
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”