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Social Media Marketing for HVAC Companies
Social media is growing at a rapid pace and is playing an increasingly important role in how customers and businesses interact. Facebook alone has over 500 million active users spending over 700 billion minutes per month on the site. You would be insane not to market on this platform and other social media sites your customers just can’t seem to tear themselves away from!
Ready to start marketing your HVAC company on social media? We’re ready to help! Blue Corona’s social media specialists can assist with all aspects of your HVAC social media marketing—from account setup, to banner and ad design, to bid management, posting, tracking, and more.
Our Social Media Marketing Process for HVAC Contractors
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
2CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
3CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
4TRACKING YOUR SOCIAL CAMPAIGNS
- Tracking your audience and reach
- Tracking engagement rates
- Tracking click-through-rate and leads
- Tracking your ROI on paid social campaigns
5MANAGING YOUR ORGANIC & PAID SOCIAL CAMPAIGN
- Managing and tweaking parameters for each campaign
- Monitoring engagement and interaction from customer base
- Monitoring engagement, leads, and sales from campaigns
- Building your audience across appropriate social channels
6Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
How We Help HVAC Companies with Social Media
Our HVAC social media services include:
SOCIAL MEDIA CAMPAIGN MANAGEMENT
Run specific social media campaigns to energize your fan-base, drive traffic to your Facebook page, or raise awareness around a new heating and cooling product or service! Sweepstakes, giveaways, and other contests are a proven way to generate new “Likes” to your page and buzz around your name. Best of all, they are relatively low-cost to run and can be specifically targeted to the audience that you want to reach!
Our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
- Facebook – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
- Twitter – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
- YouTube – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
- LinkedIn – LinkedIn Ads allows you to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
- And more – We can also help you test ads on platforms like Google+ and Instagram.
In competitive industries like HVAC, we often find that the typical cost per interaction is cheaper than Google AdWords and Bing Ads!
OTHER SOCIAL MEDIA SERVICES
- Social media analytics and Reporting – Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help HVAC business owners more specifically target their marketing message.
- Brand Monitoring – If your customers are online, there’s a good chance they are talking about your HVAC business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your HVAC company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
- Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.
Will Social Media Improve Your HVAC Company’s SEO?
The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “nah, they do matter.” Below is a snippit from the Moz ranking factors survey, that shows social media—especially Facebook—really correlates to search results.
Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way. We know Bing has played around with Facebook influencing results—and they very much matter there, still. Eventually, with web personalization trends, Facebook and other social factors are going to play a major role in how we find things on the internet going forward. The time is now to get going on it.
Learn more about our HVAC SEO services.
What Makes Us Different
Blue Corona is much more than an SEO or social media company—we truly see ourselves as a Web marketing partner to your HVAC business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your HVAC and plumbing company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping HVAC companies just like yours get more leads and sales from the Web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their Web leads within six months of engaging with us.
Sign up for a free social media analysis or call us today and we’ll refer you to our happy HVAC clients!
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our social media marketing clients:
- A dedicated Account Manager, someone that understands business and social media, to be your guide
- Detailed monthly reports (you can actually understand) that connect social performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.
There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.