SEO for Kitchen Remodeling Companies
Want more kitchen remodeling clients? It all hinges on your website, and whether or not it can be found in search engines.
Search engine optimization (SEO) is vitally important to your remodeling company’s marketing plan. When you go to Google and search, “kitchen remodeling companies city, state” the top few websites listed on the first page are the ones that are receiving the most traffic—47% of clicks go to the top three positions in the search engine results page, and 90% of all clicks happen on the first page.
If you don’t see your remodeling company’s website listed on the first page of search results for local kitchen remodeling keywords, you’re losing business to other remodelers and your SEO needs to be addressed. Blue Corona can help.
See how one remodeler increased online leads by 486% with remodeler SEO from Blue Corona »
Our team of SEO experts has extensive experience helping kitchen remodelers get more qualified website traffic and converting more website visitors into leads and booked jobs. Contact us now to get started with an audit!
Kitchen Remodeling SEO: What It Takes to Increase Leads and New Clients
Our process for SEO is similar to our approach to marketing for kitchen remodeling companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Performing a Competitive Digital Analysis
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors using our proprietary data tracking software
- Perform remodeling SEO keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
Optimizing Website Content and Code
- Install advanced Google Analytics and call tracking
- Make your remodeling company's website fast, secure (optional but recommended), and mobile friendly
- Edit your website's code and structure to be in-line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
Creating New Website Content and Creatives
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like remodeling infographics & videos
- Optimize and create content for voice search and digital assistants
Optimizing and Creating Local Citations (Local SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie's List, and more, including industry-specific directories
- Optimize your remodeling company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company's Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
Performance and Analytics Reporting
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
Tracking and Tweaking Your SEO Campaign
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Monitor keyword and search trends in your industry
- Continually optimize and pivot your campaign for better performance over time
Our SEO Services for Kitchen Remodelers
If you’re like most remodeling companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “remodeler SEO experts,” it can be difficult to distinguish fact from fiction. That is never a factor with us. At Blue Corona, we provide total transparency and services backed by tangible data.
You need three things for your website to rank above all the other kitchen remodeling companies:
- Your website code needs to be easy for search engines to find, read, index, and rank.
- Your onsite content (copy/text) must establish your company as an authority in the kitchen remodeling industry.
- Your offsite factors (ex. links from other authoritative sites) have to be optimized to reinforce your site’s authority.
Blue Corona offers remodeling companies complete SEO services ready for immediate use to measurably improve the three metrics listed above. The end result, for many of our kitchen remodeling clients, is an exponential increase in website traffic, leads, and sales!
- 80% – that’s the increase one of our remodeling clients saw in total tracked leads in just one year of using our services!
- 3,485 – that’s the number of keywords that same client is currently ranking in the #1 spot on Google for!
- 113% – that’s the increase another one of our remodeling clients saw in non-branded organic visits to their website in just one year of using our services!
- 540% – that’s the increase that same client saw in Houzz visits in just 8 months!
The Kitchen Remodeler SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a great CFO would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions kitchen remodelers ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other kitchen remodeling and renovation companies in your area.
A typical kitchen remodeler SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational, Technical SEO Improvements to Your Remodeling Website
Armed with the data derived from the SEO audit process, the second step in the kitchen remodeler SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most remodeling companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for kitchen remodelers and renovation companies.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.
Most homeowners and property managers want a remodeler that’s local to the area. When consumers make geographically related searches like “remodeler near me” or “home renovation in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.
Learn more about how Blue Corona can help your kitchen remodeling company grow with SEO! Contact one of our SEO specialists today!
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
SEO Case Study
4,314% Increase In Organic Web Traffic
Download – SEO Case Study Form
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our kitchen remodeling SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
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