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SEO for Kitchen Remodeling Companies
Want more kitchen remodeling clients? It all hinges on your website, and whether or not it can be found in search engines.
Search engine optimization (SEO) is vitally important to your remodeling company’s marketing plan. When you go to Google and search, “kitchen remodeling companies city, state” the top few websites listed on the first page are the ones that are receiving the most traffic—47% of clicks go to the top three positions in the search engine results page, and 90% of all clicks happen on the first page.
If you don’t see your remodeling company’s website listed on the first page of search results for local kitchen remodeling keywords, you’re losing business to other remodelers and your SEO needs to be addressed. Blue Corona can help.
Our team of SEO experts has extensive experience helping kitchen remodelers get more qualified website traffic and converting more website visitors into leads and booked jobs. Contact us now to get started with an audit!
Kitchen Remodeling SEO: What It Takes to Increase Leads and New Clients
Our process for SEO is similar to our approach to marketing for kitchen remodeling companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1PERFORMING A COMPETITIVE DIGITAL ANALYSIS
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors using our proprietary data tracking software
- Perform remodeling SEO keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
2OPTIMIZING WEBSITE CONTENT AND CODE
- Install advanced Google Analytics and call tracking
- Make your remodeling company’s website fast, secure (optional but recommended), and mobile friendly
- Edit your website’s code and structure to be in-line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
3CREATING NEW WEBSITE CONTENT AND CREATIVES
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like remodeling infographics & videos
- Optimize and create content for voice search and digital assistants
4OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
- Optimize your remodeling company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company’s Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
5PERFORMANCE AND ANALYTICS REPORTING
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
6TRACKING AND TWEAKING YOUR SEO CAMPAIGN
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Monitor keyword and search trends in your industry
- Continually optimize and pivot your campaign for better performance over time
Our SEO Services for Kitchen Remodelers
If you’re like most remodeling companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “remodeler SEO experts,” it can be difficult to distinguish fact from fiction. That is never a factor with us. At Blue Corona, we provide total transparency and services backed by tangible data.
You need three things for your website to rank above all the other kitchen remodeling companies:
- Your website code needs to be easy for search engines to find, read, index, and rank.
- Your onsite content (copy/text) must establish your company as an authority in the kitchen remodeling industry.
- Your offsite factors (ex. links from other authoritative sites) have to be optimized to reinforce your site’s authority.
Blue Corona offers remodeling companies complete SEO services ready for immediate use to measurably improve the three metrics listed above. The end result, for many of our kitchen remodeling clients, is an exponential increase in website traffic, leads, and sales!
- 80% – that’s the increase one of our remodeling clients saw in total tracked leads in just one year of using our services!
- 3,485 – that’s the number of keywords that same client is currently ranking in the #1 spot on Google for!
- 113% – that’s the increase another one of our remodeling clients saw in non-branded organic visits to their website in just one year of using our services!
- 540% – that’s the increase that same client saw in Houzz visits in just 8 months!
The Kitchen Remodeler SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a great CFO would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions kitchen remodelers ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other kitchen remodeling and renovation companies in your area.
A typical kitchen remodeler SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational, Technical SEO Improvements to Your Remodeling Website
Armed with the data derived from the SEO audit process, the second step in the kitchen remodeler SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most remodeling companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for kitchen remodelers and renovation companies.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.
Most homeowners and property managers want a remodeler that’s local to the area. When consumers make geographically related searches like “remodeler near me” or “home renovation in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.
Learn more about how Blue Corona can help your kitchen remodeling company grow with SEO! Contact one of our SEO specialists today!
What is SEO?
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
What’s included in SEO services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
How much do SEO services cost?
Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
How long does SEO take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How does Blue Corona track SEO success?
If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.
Is Blue Corona a certified Google Partner?
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our kitchen remodeling SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
Our Happy Clients
I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.
There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.