Increase your website’s rankings on search engine results pages (like Google)
Drive more traffic to your website from the local pack (maps listings) on search engines
Help mobile users more easily find and access your website
Ensure your business is found on Google Maps and through other navigational apps
Increase leads and sales from customers with local search intent
Why Local SEO Matters for Plumbers
Did you know that 97% of people learn more about a local company online than anywhere else? Not only that:
“Near me tonight/today” type searches grew by more than 900% over two years
92% of searchers will pick businesses on the first page of local search results
Local searches result in purchases 28% of the time
Customers search, and buy, local. As a plumber, if you’re not investing in local SEO services for plumbing companies, you’re missing out on leads and sales to your competitors—guaranteed.
What Is Local SEO?
Local SEO is short for “local search engine optimization.” It’s the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or maps listings) and Bing Places. Executed correctly, local SEO helps your plumbing company:
Increase its local online visibility
Outrank its local competitors
Generate more organic traffic to your website
Increase leads and sales from within a specific service area
A robust local SEO campaign increases your leads and sales from neighboring customers. It’s naturally similar to traditional SEO for plumbers, but with an even greater focus on your service areas and physical location.
Think of local SEO for plumbing companies like a modern-day version of the Yellow Pages. Local SEO helps you generate more calls and online contact forms from your website.
Plumbers Are Growing Their Businesses via Local SEO
There are unique benefits of hiring a firm that specializes in plumber digital marketing to manage your local SEO campaign. Let’s face it, you’re a plumber, not a digital marketer. Hiring a local SEO company, like Blue Corona, streamlines your marketing and allows you to focus on what you do best—running your company.
Does Your Business Need Local SEO?
If you’re struggling to figure out whether or not to hire a local SEO company, ask yourself the questions below. If you answered “yes” to any of these questions, your business will benefit from a high quality local search engine optimization campaign:
You own or work for a plumbing company that relies on local customers for sales and revenue
You have a company with specific service areas: Neighborhoods, towns, cities, etc.
You are a franchisor managing multiple locations or are a franchisee
You want more traffic, leads, and sales within specifically designated market areas (DMAs)
You want to secure your business listings on online directories like Google My Business, Yelp, and the Better Business Bureau (BBB)
You want your company to show up on maps and navigation apps or in Google’s local pack
Your company has offices or provides services in more than one city or DMA, but does not offer products or services nation-wide
Local SEO Services for Plumbing Companies: What’s Included?
At Blue Corona, we offer customized marketing strategies that are proven to grow your company’s revenue. Our local SEO services for plumbing companies include:
COMPLETING A LOCAL COMPETITOR ANALYSIS
Completing a market analysis of your service areas
Finding local competitors currently outranking you on the web for your plumbing services
Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
Auditing citations across all relevant online directories
Editing all local citations to include the right name-address-phone number (NAP citations)
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
Performing continual keyword research to find what and how your customers are searching for your services
Publishing locally-targeted website content that improves your local search rankings and provides a seamless user experience
Adding microdata to your website (Schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
Optimizing your company’s Google My Business page for your business address and phone number
Claiming your Google Maps listing
Optimizing your Google My Business page for backlinks
Optimizing your business hours and services on Google My Business
TRACKING YOUR CAMPAIGNS
Monitoring your keyword rankings, organic traffic, calls, and leads
Monitoring the keywords rankings of your competitors
Monitoring your top-three local competitors
ANALYTICS TRACKING AND REPORTING
Installing and monitoring advanced Google Analytics tracking
Setting up and monitoring tracked phone lines for your campaigns
Providing detailed reports on how our services are impacting your business overall
Local SEO Services for Plumbers: Pricing
Your company is unique from every other company out there, which is why we build customer pricing and packages based on your individual needs.
We avoid giving pricing until we understand your specific needs because it varies so much—some local businesses only have a $2,500 budget and only need basic, affordable local SEO services, while other plumbers with multiple locations have a $20,000 budget and need the works.
If a local SEO marketing company presents you with one-size-fits-all packages, it’s a bad sign that you won’t get much customization or individualization out of your partnership.
Full-Service Local SEO Solutions for Plumbing Companies
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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