- What We Do
- Case Studies
SEO Services for Moving Companies
Mover SEO Services Proven to Generate More Leads from Local Customers
As a local mover, you may find it tough to compete on search engines with larger moving companies who specialize in long-distance moves, let alone keep a full schedule when competing with franchises like All My Sons or Two Men and a Truck. So how do you compete online and win new business from the internet? SEO for moving companies.
What Is Search Engine Optimization (SEO)?
Search engine optimization for moving companies, or “SEO” for short, helps your business:
- Rank higher on search engines for keywords like movers, moving company, local moving company, long-distance moving, and more
- Generate more website traffic on a monthly basis
- Close more business from the internet and grow your company’s revenue
The Three Pillars of Successful SEO for Moving Companies
To increase leads and sales from your website, Blue Corona’s SEO analysts rely on data, industry trends, and past experiences managing SEO campaigns for moving companies to deliver highly effective SEO. This includes:
- Site Code & Structure – Your website’s code and linking structure will be optimized to align with Google and other search engine’s best practices, enhancing your organic presence and ensuring your website is easily found, indexed, and displayed to searchers on the web
- Onsite Content – Your website needs web page after web page of unique, remarkable content to rank on the first page of search engine results
- Offsite Factors & Reviews – Your website must regularly generate authoritative backlinks from other local websites and earn 5-star reviews on places like Google My Business and other online directories
Ready to start generating more leads from SEO? Contact us online to learn more about how SEO services can help grow your moving company.
SEO Services for Moving Companies: What's Included & Why It's Important
What's included in our mover SEO services? Our team takes a holistic approach to your organic presence, optimizing your website's code and structure, onsite content, and offsite ranking factors to generate more website traffic, calls, and moving leads from local customers.
1DIGITAL COMPETITIVE ANALYSIS
Before ever signing a contract, you’ll know exactly how your current SEO campaign stacks up against your toughest competitors. Blue Corona’s SEO analysts will provide you with actionable insights into how to generate greater search engine visibility, more website traffic, and more leads from your mover SEO campaign. Read more about digital competitive analyses.
2WEBSITE CODE & STRUCTURE
Your website won’t rank on page one of Google and other search engines if it is poorly built. In order to rank well, your website must be built and coded to align with SEO best practices. Blue Corona’s webmasters and moving company SEO specialists will work in tandem to optimize your website’s internal linking structure and sitemap so all web pages can be easily found, crawled, and displayed to searches on the web.
3NEW WEBSITE CONTENT & OPTIMIZATION
There are hundreds of keywords your customers search to find a local moving company. In order to rank for each of these keywords and increase sales from your website, you need page after page of high-quality, SEO-friendly content that attracts and engages your target audience. Blue Corona’s copywriters will plan, write, and publish landing pages and blog posts to get you more website traffic and leads. Read more about our content marketing services.
As a professional moving company, how do you connect with more local customers? With local search engine optimization (local SEO). When you choose Blue Corona as your SEO service provider, you’ll have a team of digital marketers managing your local SEO campaigns for you. This includes review generation and management, link building, and other strategies to optimize your search engine rankings and get your company found in the Local Pack (or “Maps Listings”).
Today’s consumers are impatient, and studies show that if your website doesn’t load in three seconds or less, you’re losing website traffic and leads to your competitors—guaranteed. Blue Corona’s webmasters will work to ensure your website loads lightning fast across desktop, tablet, and mobile devices, helping you win more business from your SEO campaigns.
6REVIEW GENERATION & MANAGEMENT
Did you know that 93% of consumers say online reviews impact their purchasing decisions? Combine that with the fact that nearly 100% of consumers read reviews for local businesses before making a purchase, your moving company needs to generate 5-star reviews on Google My Business, Facebook, and other online directories in order to rank on page one of search engines.
7ANALYTICS, TRACKING & REPORTING
You shouldn’t be confused by your SEO agency’s reports. That’s why at Blue Corona we help you cut through the ocean of data available to you. You’ll get detailed monthly reports that connect your SEO performance to your bottom line (that you can actually understand). You’ll know exactly how many true leads your mover SEO campaign is generating with Blue Corona’s easy to understand, transparent reporting. Read more about our marketing analytics services.
As the leader in SEO for home service companies, Blue Corona knows SEO for moving companies. You’ll receive a dedicated internet marketing team to measurably improve your SEO performance, including an account manager as your single point of contact, an SEO analyst with experience managing SEO campaigns for movers, a website copywriter, webmaster, and digital designer all working to help you increase leads and sales and grow your bottom line.
Why Digital Marketing & Local SEO for Movers Are So Important
A comprehensive digital marketing strategy for movers that involves campaigns like pay per click, email marketing, and social media will certainly help you outrank and outperform your competition on search engines. However, nothing is as important as local SEO.
Local SEO takes a hyper-targeted approach to your search engine optimization campaign, making it the perfect strategy to generate higher rankings and more visits to your moving company’s website.
Ultimately, local SEO generates more estimates and sales, helping you grow your business.
Our Mover SEO Process In More Detail
STEP 1: COMPREHENSIVE WEBSITE TRACKING & SEO AUDIT
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our moving clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first look at your marketing the same way a CPA would look at your financials.
Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue, and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero-sum game, which means that for your website to move higher up in the organic search results, you must leapfrog websites that are currently perceived to be better optimized than your site. One of the most common questions movers and business owners ask us is, “How much SEO do I really need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other moving companies in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online—linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
STEP 2: FOUNDATIONAL SEO IMPROVEMENTS TO YOUR Movers WEBSITE
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content.
However, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, they must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like:
- Revising your website’s title and meta tags
- Renaming various web pages
- Giving your website files a more logical structure,
- Improving your website speed (load speed is a known ranking factor)
- Enhancing your local SEO by creating more geographically relevant content
- Recoding your website onto a content management system (CMS)
- Making your website mobile-friendly (separate web project)
STEP 3: Moving CONTENT CREATION AND CONTENT MARKETING
With the right foundation in place, and armed with the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat; each page of content is like a baited line thrown into the internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must target your top keywords, but it also must establish your company as the authority for what you do in markets where you do it.
Most movers either hate creating website copy or simply don’t have time for it. That’s okay—Blue Corona has professional copywriters (in-house, U.S.-based employees who work directly for Blue Corona) who specialize in creating unique, original, relevant, and authoritative content specifically for the moving and storage industry.
STEP 4: OPTIMIZATION OF OFFSITE FACTORS AND LOCAL SEO
The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.
Most consumers want a mover that’s local to the area. When consumers make geographically related searches like “movers near me” or “moving company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.
Local SEO for moving companies from Blue Corona includes
- Google Maps placement
- Google My Business management
- Web pages published and optimized targeting the most important service areas to your moving company
- Localized keyword targeting
- Citation management across the most important business directories for movers
- Google Analytics installation and customization on your website
- Monthly SEO reporting that details your moving company’s SEO performance
- Regular blogging
- And more
OTHER OFFSITE FACTORS
A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!
Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Why Blue Corona for Mover SEO?
Founded in 2008, Blue Corona is a digital marketing company for small businesses that helps local service companies, like movers, grow their business using the internet. Our expertise in the moving industry, combined with our extensive knowledge of search engine marketing, provides the perfect solution for moving companies who want to expand their search visibility on Google, Bing, and Yahoo.
We take great pride in working with movers throughout the United States.
Ready to rank #1 on Google? It’s time to contact us about our SEO services for moving companies!
What is SEO for moving companies?
SEO for moving companies is the process of updating, editing, and creating website contents and code that ranks well on search engines like Google. Your website needs to be fast, secure (HTTPS), and mobile-friendly. Your website also needs page after page of unique, remarkable, and optimized content. Lastly, you must continually earn new backlinks to your website, optimize your business citations, and generate more 5-star reviews on the web. Third, you must gain citations, links, and references from other relevant and authoritative websites. This process is SEO for moving companies.
What’s included in SEO services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
- And more
Should I hire an SEO company?
Yes! An SEO company handles the day-to-day management of your online presence so you can focus on what really matters—running your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize your website accordingly, you need to hire an SEO company.
How much do SEO services for moving companies cost?
At Blue Corona, we customize every moving company’s SEO campaign to meet their needs, wants, and business goals. Our typical moving companies invest anywhere from $2,500 to $20,000 per month in SEO services.
How long does SEO take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How does Blue Corona track SEO success for movers?
Rankings are just one way to measure SEO success for movers. At Blue Corona, we subscribe to the mantra, “If you can’t measure it, you can’t manage it.” In other words, you can’t win the game if you don’t know the score. Our SEO services for moving companies take a holistic approach to generate success, from increasing rankings to measuring year-over-year lead increases all the way down to connecting your SEO performance to revenue.
Is Blue Corona a certified Google Partner?
Yes. Blue Corona is a Google Premier Partner, the highest partnership status reserved for the top 3% of digital marketing agencies in North America.
Why Choose Blue Corona Over Other SEO Agencies?
At Blue Corona, we try and let our clients speak for us. Take a look at our customer reviews and hear straight from them why we are the best SEO agency for moving companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backward for you. Content marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a copywriter. Your entire team is based in the United States.
- You get detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line.
Our Happy Clients
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...
"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.