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SEO for Moving Companies

As a local mover, you may find it tough to compete on search engines with larger moving companies who specialize in long-distance moves, let alone keep a full schedule when competing with franchises like All My Sons or Two Men and a Truck. So how do you compete? SEO for moving companies.

At Blue Corona we’ve worked with dozens of local moving companies and know how to get you ranked for the most popular moving keywords like:

  • Movers
  • Moving company
  • Local moving company
  • Cheap movers
  • Affordable movers
  • Apartment movers
  • And more

Results with excellent customer service! Can’t ask for more!
– Andy Montgomery, Owner at Big Tex Moving (Read more reviews)

SEO Results for Local Moving Companies

success of a seo campaign for moving companies

Movers in Charlotte, NC
+321% ORGANIC TRAFFIC INCREASE
(9 Months)

increased contact forms from moving company seo

Moving Company in Louisville, KY
+287% INCREASE IN CONTACT FORM SUBMISSIONS (6 Months)

SEO for Moving Companies: Start Generating More Leads Today

At Blue Corona, we think and act like owners and treat every client’s business as if it were our own. Let our team of dedicated account managers and certified SEO specialists craft a custom SEO strategy for your moving company and start growing your business today.

Contact us to send a local SEO specialist a message or call 866-330-2917 for more information.

We look forward to working with you.

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Our Moving SEO Process

Mover SEO companies like Blue Corona handle the day-to-day of monitoring and improving your online footprint, including making your website more visible in the search results and differentiating your brand across the web. We do this by following the process below.

Why Digital Marketing & Local SEO for Movers Are So Important

A comprehensive digital marketing strategy for movers that involves campaigns like pay per click, email marketing, and social media will certainly help you outrank and outperform your competition on search engines. However, nothing is as important as local SEO.

Local SEO takes a hyper-targeted approach to your search engine optimization campaign, making it the perfect strategy to generate higher rankings and more visits to your moving company’s website.

Ultimately, local SEO generates more estimates and sales, helping you grow your business.

Our Mover SEO Process In More Detail

STEP 1: COMPREHENSIVE WEBSITE TRACKING & SEO AUDIT

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our moving clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first look at your marketing the same way a CPA would look at your financials.

Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue, and booked jobs from organic searches (for terms other than your company name!).

for landscaper SEO, track ROI -- landscape architecture firms that calculate roi are 72% more likely to have an effective landscaping seo strategy

SEO is a zero-sum game, which means that for your website to move higher up in the organic search results, you must leapfrog websites that are currently perceived to be better optimized than your site. One of the most common questions movers and business owners ask us is, “How much SEO do I really need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other moving companies in your area.

A typical SEO audit includes:

  • A business intake so that our account managers see your business from an owner’s perspective
  • Analytics and SEO software implementation (we use a set of tools no other SEO company has)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online—linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

STEP 2: FOUNDATIONAL SEO IMPROVEMENTS TO YOUR Movers WEBSITE

Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content.

However, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, they must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like:

  • Revising your website’s title and meta tags
  • Renaming various web pages
  • Giving your website files a more logical structure,
  • Improving your website speed (load speed is a known ranking factor)
  • Enhancing your local SEO by creating more geographically relevant content
  • Recoding your website onto a content management system (CMS)
  • Making your website mobile-friendly (separate web project)

STEP 3: Moving CONTENT CREATION AND CONTENT MARKETING

With the right foundation in place, and armed with the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.

your landscaping marketing strategy should include seo and blogging—it increases chances of ranking by 434%

It might be helpful to think of your website as if it were a fishing boat; each page of content is like a baited line thrown into the internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must target your top keywords, but it also must establish your company as the authority for what you do in markets where you do it.

Most movers either hate creating website copy or simply don’t have time for it. That’s okay—Blue Corona has professional copywriters (in-house, U.S.-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant, and authoritative content specifically for the moving and storage industry.

STEP 4: OPTIMIZATION OF OFFSITE FACTORS AND LOCAL SEO

The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.

Most consumers want a mover that’s local to the area. When consumers make geographically related searches like “movers near me” or “moving company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):

To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.

Local SEO for moving companies from Blue Corona includes:

  • Google Maps placement
  • Google My Business management
  • Web pages published and optimized targeting the most important service areas to your moving company
  • Localized keyword targeting
  • Citation management across the most important business directories for movers
  • Google Analytics installation and customization on your website
  • Monthly SEO reporting that details your moving company’s SEO performance
  • Regular blogging
  • And more

OTHER OFFSITE FACTORS

A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!

Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!

Why Blue Corona for Mover SEO?

Founded in 2008, Blue Corona is a digital marketing company for small businesses that helps local service companies, like movers, grow their business using the Internet. Our expertise of the moving industry, combined with our extensive knowledge of search engine marketing, provides the perfect solution for moving companies who want to expand their search visibility on Google, Bing, and Yahoo.

We take great pride in working with local service contractors throughout the United States.

Ready to rank #1 on Google? It’s time to contact us about moving SEO services!

READ MORE

Top Company SEO FAQs

What is SEO?

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.

What’s included in SEO services?

In all SEO packages, we include:

    1. A digital competitive analysis
    2. Website content and code optimization
    3. New website content and creatives
    4. Local citation optimization (local SEO)
    5. Measurement and analytics reporting
    6. Continual tracking and tweaking of your campaign

Should I hire an SEO company?

An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.

How much do SEO services cost?

Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.

How long does SEO take?

If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.

How does Blue Corona track SEO success?

If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.

Is Blue Corona a certified Google Partner?

Yes.

SEO Case Study
One New Jersey HVAC Company Increased Organic Leads by 128%

Why Select Blue Corona Over Other Content Marketing Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at our content marketing reviews and hear straight from them why we are the best content marketing agency for your needs. Above  all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get the peace of mind that we will bend over backward for you. Content marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line.

Our Happy Clients

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa