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Roofing SEO Services

Want better leads and more booked jobs? It all starts with being at the top of the search engines. Get there with roofing SEO from the experts.

It’s not enough to JUST have a website. Go to Google and search, “roofing companies city, state” or, “roofers city, state.”  If you don’t see your roofing company’s website listed as one of the top three entries, you’re losing business to your competitors.

Here’s why: 47 percent of clicks go to the top three positions in the search engine results page. 

Blue Corona can help. Our team of SEO experts has extensive experience helping roofing companies and contractors get more qualified website traffic and convert more website visitors into leads and booked jobs.

If you own a roofing company and you’re looking for a top SEO company to help take your business to the next level, you’ve come to the right place! Blue Corona is an award-winning internet marketing company for roofers with more than 10 years of proven experience in the roofing industry. Learn about our SEO services below, including what you get and what makes us different than other SEO companies. Ready to get started with SEO? Contact us now, or check out our roofing SEO case studies

  • FREE SEO Analysis
  • Enter your website to see if you could benefit from SEO.

  • Try it - it's FREE!

Our Process & What's Included in Our Roofing SEO Services

SEO companies like Blue Corona handle the day-to-day of monitoring and improving your online footprint, including making your website more visible in the search results and differentiating your brand across the web. We do this by following the process below.

1PERFORMING A COMPETITIVE DIGITAL ANALYSIS

  • Use our proprietary data tracking software to complete a competitive digital marketing analysis and find out how you stack up against your top three competitors
  • Identify the top sales-driving roofing SEO keywords and search terms in your market area
  • Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan complete with goals

2OPTIMIZING WEBSITE CONTENT AND CODE

  • Install advanced Google Analytics and call tracking
  • Make your roofing website design fast, secure (optional but recommended), and mobile friendly
  • Edit your website’s code, content, and structure to be in-line with best SEO practices
  • Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers

3CREATING NEW WEBSITE CONTENT AND CREATIVES

  • Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
  • Create SEO-optimized creative content assets like roofing infographics & videos
  • Optimize and create content for voice search and digital assistants

4OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)

  • Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
  • Optimize your Google My Business page for your address or service area, phone number, maps listing, and business hours
  • Optimize your company’s Facebook page for local SEO best practices
  • Discover, manage, and monitor local citation and backlink opportunities to build authority

5MEASUREMENT AND ANALYTICS REPORTING

  • Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what’s coming next
  • Provide reports on tracked incoming phone calls and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
  • Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events

6TRACKING AND TWEAKING YOUR ROOFER SEO CAMPAIGN

  • Monitor your keyword rankings, organic traffic, calls, and leads
  • Monitor the keywords rankings of your competitors
  • Monitor your top-three competitors
  • Monitor keyword and search trends in your industry
  • Continually optimize and pivot your campaign for better performance over time

Why Do I Need SEO for My Roofing Company?

roofing SEO and roofer marketing from the experts

Because to increase traffic to your website, you first have to get FOUND.

Search engines like Google and Bing want to spit out the best, most relevant results for the user’s search query. The problem is, search engines don’t speak the same language as humans—meaning they need some extra help to understand what a web page is about. With a special cocktail of website code, keywords, and technical indicators, we can practically TELL the search engines what key terms your pages should rank for—provided they have relevant content searchers would actually want to see and read.

Three things are required if you want your website to rank above all the other roofing companies:

  1. Your website code needs to be easy for search engines to find, read, index, and rank.
  2. Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry.
  3. Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

Blue Corona offers roofing companies a turn-key SEO service to measurably improve the three metrics above. The end result, for many of our roofing clients, is an exponential increase in website traffic, leads, and sales!

Our Roofing SEO Process in More Detail

STEP 1: COMPREHENSIVE WEBSITE TRACKING & SEO AUDIT

You can’t maximize what you don’t (accurately) meroofer marketing and SEO for roofing companiesasure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we own them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first evaluate your marketing the way a great accountant would review your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue, and booked jobs from organic searches (for terms other than your roofing company’s name!).

SEO is a zero sum game which means that for your website to move higher up in the organic search results, you must leapfrog roofing websites which are currently perceived to be better optimized than your site. One of the most common questions roofing contractors and exterior remodeling companies ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other roofing companies in your area.

A typical SEO audit for roofers includes:

  • A business intake so that our account managers see your business from an owner’s perspective
  • Analytics and SEO software implementation (we use a set of tools no other SEO company has)
  • Roofing SEO keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online—linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

STEP 2: FOUNDATIONAL IMPROVEMENTS

Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If we identify code and site structure issues during the SEO audit process, they must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like:

  • Revising your website’s title and meta tags
  • Renaming various web pages
  • Giving your website files a more logical structure
  • Improving your website speed (load speed is a known ranking factor)
  • Enhancing your local SEO by creating more geographically relevant content
  • Recoding your website onto a content management system (CMS)

STEP 3: CONTENT CREATION AND MARKETING

With the right foundation and keywords in place, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.

It might be helpful to think of your website as if it were a fishing boat, and each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.

Most roofing contractors hate creating website copy! That’s okay—Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) who specialize in creating unique, original, relevant and authoritative content specifically for roofing companies.

STEP 4: OPTIMIZATION OF OFFSITE FACTORS

roofing SEO and roofing contractor marketingThe final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!

Roofing SEO with Proven Results

If you’re like most roofing companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, our SEO services are driven by data and backed by proven results.

Read our case studies to learn more details about our effective roofer digital marketing strategies, or contact us to optimize and enhance your roofing company’s website.

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Insulation Company Increases Organic Leads by 600% in 2 Years

What Makes Blue Corona Different

At Blue Corona, we try and let our clients speak for us. Take a look at our roofing marketing reviews and hear straight from roofing companies just like yours why we are the best digital marketing company for your needs.

Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”

Mark Hill, President
PVI Office Furniture Plus

“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”

Casey McCormick, President
McCormick Paints

“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial