SEO for Solar Companies
Looking for an SEO company with proven success helping other solar companies measurably improve their organic search results? You’ve come to the right place!
Go to Google and search, “solar companies city, state” or, “solar panel companies city, state”. If you don’t see your solar company’s website listed on the first page, you’re losing business to other solar companies. Blue Corona can help. Our team of SEO experts has extensive experience helping green companies get more qualifed website traffic and convert more website visitors into leads and booked jobs.
See How Your Website Measures Up
Enter your website address into the box below to find out whether your website could benefit from SEO (or additional SEO):
Transparent SEO Services – Exponential Results
If you’re like most solar companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.
Three things are required if you want your website to rank above all the other solar remodeling companies:
1. Your website code needs to be easy for search engines to find, read, index and rank.
2. Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry. 3.Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers solar companies a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our solar clients, is an exponential increase in website traffic, leads and sales!
The SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions solar companies ask us is, “how much SEO do I need?” You can (intelligently) answer this question without first doing a thorough analysis of the other solar companies in your area.
Step 2: Keyword Research
Related to some of the points above – ranking for “stone solar companies” is worthless if all the visits you’re receiving are from outside your service area! After we’ve installed accurate tracking on your website, gathered baseline data and analyzed your competitors, the next step in the SEO process is keyword research. We have SEO experts that specialize in solar industry. We select the right keywords, given your business and geographic location, using a combination of search frequency and conversion data (which keywords actually generate leads and booked jobs).
Step 3: Content Creation
Armed with accurate tracking data and the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most solar companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for solar companies.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visbility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your solar company grow with SEO! Contact one of our SEO specialists today!
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