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SEO for Window Contractors

Looking for a top notch SEO company with proven experience in the window and door industry? Blue Corona has helped a number of window contractors increase non-branded organic search traffic and get exponentially more leads and sales from the web. Learn more.

Go to Google and search, “window replacement in city, state” or, “your state + window replacement.”  If you don’t see your window company’s website listed on the first page, you’re losing business to other window and door manufacturers and contractors. Blue Corona can help! Our team of SEO experts has extensive experience helping window companies and contractors increase organic website traffic and convert more web visitors into leads and booked jobs.

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Our SEO Process for Window & Door companies

Our process for SEO is similar to our approach to marketing for window contractors in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market

2PUBLISHING HIGH-QUALITY WEBSITE CONTENT

  • Keyword research to find what and how your customers are searching for your services
  • Publishing well-written website content that improves your local search rankings and provides a seamless user experience
  • Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users

3BUILDING & MONITORING LOCAL CITATIONS

  • Auditing citations
  • Creating new citations
  • Discovering more local citation opportunities
  • Managing and monitoring local listings

4OPTIMIZING & MANAGING GOOGLE MY BUSINESS (GOOGLE+)

  • Optimizing your company’s Google My Business page for your business address and phone number
  • Claiming your Google Maps listing
  • Optimizing your Google My Business page for backlinks
  • Optimizing your business hours and services on Google My Business

5TRACKING YOUR SEO CAMPAIGN

  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the keywords rankings of your competitors
  • Monitoring your top-three competitors
  • And more

6TWEAKING YOUR SEO CAMPAIGN

  • Optimizing and pivoting your campaign for better performance over time

Our SEO Services for Window Contractors

If you’re like most business owners, you probably get 20 emails a day promising to rank your window company’s website #1 on Google. Like most things in life, if it sounds too good to be true, it probably is! With thousands of self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.

Three things are required if you want your website to rank above all the other window companies and contractors:

1. Your website code needs to be easy for search engines to find, read, index and rank.
2. Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry.
3.Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

Blue Corona offers window contractors a high-touch SEO service to measurably improve the (3) metrics above. The end result is an exponential increase in website traffic, leads and sales! Think of the value of a window replacement job… You can’t afford to lose organic visibility to other window companies and contractors.

THE SEO PROCESS IN MORE DETAIL

Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a great CFO would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).

SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions window contractors ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other companies in your area.

A typical SEO audit includes:

  • A business intake so that our account managers see your business from an owner’s perspective – ex. is your business mostly new construction, replacement or a mix of both? What’s the average revenue from your typical replacement job?
  • Analytics and SEO software implementation (we use a set of tools no other SEO company has)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online – linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).

Step 3: Content Creation and Marketing
With the right foundation in place, and 
armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google does rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.

It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for the services you provide in markets you provide them.

Most window companies and contractors hate writing and creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the home improvement industry. 

Step 4: 
Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!

Learn more about how Blue Corona can help your company grow with SEO! Contact one of our SEO specialists today!

READ MORE

Window Contractor SEO Case Study
Window & Door Company Increased Organic Traffic by 228% with Blue Corona SEO

What Makes Blue Corona Different

Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our window and door SEO clients:

  • A dedicated Account Manager, someone that understands business and SEO, to be your guide
  • Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software(better data drives better results)

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial