In this webinar, Blue Corona and Google discuss industry and media consumption trends and shifts, adapting marketing strategies, and how to address the challenge of engaging your audience in a changing digital landscape.
What You’ll Learn
- Recent audience and industry trends – How consumer behavior has shifted away from traditional advertising (TV, radio, billboards) and where these consumers are now spending their time.
- Emerging channel trends to pay attention to and learn from – Where and how your business can reach your target audience online.
- Adapting your strategy and channel mix to maximize reach and ROI – Complement traditional advertising with digital media for the best performance.
