SEO for Window Contractors

Looking for a top notch SEO company with proven experience in the window and door industry? Blue Corona has helped a number of window contractors increase non-branded organic search traffic and get exponentially more leads and sales from the web. Learn more.

Go to Google and search, “window replacement in city, state” or, “your state + window replacement.”  If you don’t see your window company’s website listed on the first page, you’re losing business to other window and door manufacturers and contractors. Blue Corona can help! Our team of SEO experts has extensive experience helping window companies and contractors increase organic website traffic and convert more web visitors into leads and booked jobs.

example SERP page from a top SEO company
Google Premier Partner badge
Blue Corona winner of the Inc 500

Our SEO Process for Window & Door companies

Our process for SEO is similar to our approach to marketing for window contractors in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

  • Completing a market analysis of your service areas
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market
  • Keyword research to find what and how your customers are searching for your services
  • Publishing well-written website content that improves your local search rankings and provides a seamless user experience
  • Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
  • Auditing citations
  • Creating new citations
  • Discovering more local citation opportunities
  • Managing and monitoring local listings
  • Optimizing your company’s Google My Business page for your business address and phone number
  • Claiming your Google Maps listing
  • Optimizing your Google My Business page for backlinks
  • Optimizing your business hours and services on Google My Business
  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the keywords rankings of your competitors
  • Monitoring your top-three competitors
  • And more
  • Optimizing and pivoting your campaign for better performance over time

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Our SEO Services for Window Contractors

If you’re like most business owners, you probably get 20 emails a day promising to rank your window company’s website #1 on Google. Like most things in life, if it sounds too good to be true, it probably is! With thousands of self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.

Three things are required if you want your website to rank above all the other window companies and contractors:

1. Your website code needs to be easy for search engines to find, read, index and rank.
2. Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry.
3.Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

Blue Corona offers window contractors a high-touch SEO service to measurably improve the (3) metrics above. The end result is an exponential increase in website traffic, leads and sales! Think of the value of a window replacement job… You can’t afford to lose organic visibility to other window companies and contractors.

The SEO Process In More Detail

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a great CFO would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).

SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions window contractors ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other companies in your area.

A typical SEO audit includes:

  • A business intake so that our account managers see your business from an owner’s perspective – ex. is your business mostly new construction, replacement or a mix of both? What’s the average revenue from your typical replacement job?
  • Analytics and SEO software implementation (we use a set of tools no other SEO company has)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online – linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur. Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords. It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for the services you provide in markets you provide them. Most window companies and contractors hate writing and creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the home improvement industry.
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers! Learn more about how Blue Corona can help your company grow with SEO! Contact one of our SEO specialists today!

Top Company SEO FAQs

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
In all SEO packages, we include:
    1. A digital competitive analysis
    2. Website content and code optimization
    3. New website content and creatives
    4. Local citation optimization (local SEO)
    5. Measurement and analytics reporting
    6. Continual tracking and tweaking of your campaign
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.

Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.

If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.
Yes.

Seo case study

Case study cover page with text reading "window and door SEO"

255% Lead Increase from SEO

Download – SEO Case Study Form

    *By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.

What Makes Blue Corona Different

Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our window and door SEO clients:

  • A dedicated Account Manager, someone that understands business and SEO, to be your guide
  • Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software(better data drives better results)
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience