“What creates two out of three net new American jobs; produces close to half of our nation’s goods and services (nonfarm private GDP); and can be found, coast to coast, in every small town, big city and rural enclave?”
That was Marla Contreras-Sweet, Small Business Administration Administrator, and the answer is the 28 million small businesses that drive the economy and provide goods and services across the nation. In honor of Small Business Week, a yearly event that began with a presidential proclamation in 1963, we compiled a list of the 29 most compelling small business digital marketing statistics available in 2016.
Use this list not only as a gauge of where your small business stands in the pack, but also to make strategic decisions in your digital marketing game plan for 2016 and beyond.
For example, while 96 percent of SMBs say they use social media in their marketing strategy,only 32 percent of SMBs seriously invest in social media marketing. Considering 78 percent of the entire U.S. population has at least one social media profile, maybe that’s an opportunity you should jump on before it becomes mainstream among small businesses in your industry.
SMBs + Digital Marketing: Did You Know…
Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products.
Studies show that between 70-80% of people research a company. online BEFORE visiting the small business or making a purchase with them.
28% of SMBs say word of mouth is the most effective way to attract new customers, and 20% say SEO is.
66% of small business owners say that finding new customers is a top concern.
40% of small business owners say that retaining customers is a priority.
43% of SMBs says that improving customer experience and retention is their top strategy to improve revenue growth.
30% say that keeping up with technology advances is a major concern of small business owners.
SMBs + Digital Marketing: What Platforms Are U.S. Small Businesses Investing In?
96% of SMBs say they use social media in their marketing strategy.
32% of small businesses invest in social media marketing.
25% of small businesses invest in online marketing.
17% are investing in search engine optimization (SEO).
26% are investing in email marketing.
50% of small business owners use 2 or fewer software platforms or applications in their marketing.
Email, website, and social media are the top three marketing tools used by small businesses:
48% social media
Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything.
56% of those with a website say their website has a responsive design.
SMBs + Digital Marketing: Let’s Talk About the Money, Honey
1 in 10 SMBs don’t invest in any kind of marketing.
1 in 5 SMBs don’t use digital marketing yet.
50% of SMBs do not have a website, and of those, 30% cite cost as the reason why.
50% of SMBs spend less than $300 per month on online marketing.
62% of small businesses are investing 4% or more of their revenue on marketing.
37% of small businesses plan to increase their digital marketing spend in the next 12 months.
Small Business Digital Marketing with Blue Corona
We’ve helped more than 200 small businesses take their company to the next level, and we love doing it. Call us nutty, but we really do operate like a family, so it makes sense that we have a soft spot in our hearts for businesses that operate the same way. If you think your small business could benefit from digital marketing, give us a call. We’ll set you up with a free analysis and treat you like one of the fam.
About The Author: Betsy is a content marketing specialist with Blue Corona. When she’s not managing SEO campaigns or writing badass blog posts she’s practicing Muay Thai, hiking with her dog or teaching kids how not to fall off a horse.
View more blogs by Betsy McLeod
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends. ”