We all know there are specific strategies marketing experts use to build a strong digital foundation; producing relevant content, implementing SEO tactics, creating a social media platform… the list goes on. But none of that matters if you’re lacking the ambition to get started.
At Blue Corona, we spend our days on the web, making sure our talented clients are perceived positively in their digital space. The kind of work we do requires inspiration every now and then, so we’ve compiled a list of our top 50 favorite motivational quotes to share with you. Whether you’re a fellow marketing specialist or a business owner, these quotes are a great reminder of just how important it is to make the most of your online presence.
- “Content Marketing is a commitment, not a campaign.” – Jon Buscall
- “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
- “Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
- “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
- “Google will know that you are hungry for sushi before you do.” – Ben Kunz
- “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams
- “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
- “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar
- “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’” – Adam Audette
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
- “Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader
- “Content is fire. Social media is gasoline.” – Jay Baer
- “Google only loves you when everyone else loves you first.” – Wendy Piersall
- “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? – Ann Handley
- “Content builds relationships. Relationship are built on trust. Trust drives revenue.”
- “Create content that reaches your audience’s audience.” – @MarketingProfs
- “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark
- “The only way to win at content marketing is for the reader to say ‘This was written specifically for me.’” – Jamie Turner
- “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
- “You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” – Adam Audette
- “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.” – Michael Brenner
- “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
- “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
- “Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess.” – Team Position2
- “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” – Scott Cook
- “Data beats opinions.” – Anonymous
- “Testing is the biggest no-brainer, and the killer of most stupid ideas.” – Avinash Kaushik
- “You cannot get anybody to do something if they’re not paying attention to you.” – Brian Carter
- “The next evolution of content marketing is not more content; it’s better distribution.” – Christopher Penn
- “Sometimes you have to experiment with a lot of ideas and see which one sticks. If you’re unsure, let the market decide.” – Dorie Clark
- “You can’t convince anyone of anything. You can only give them the right information, so that they convince themselves.” – Eben Pagan
- “What is quality content? Ultimately, the consumer decides.” – Joe Chernov
- “Invest in yourself. When you do this, you press the fast-forward button on your success.” – John Lee Dumas
- “The ultimate content strategy is listening.” – Marcus Sheridan
- “SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts
- “Your website should be your calling card, or your business front door.” – James Schramko
- “Content Marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller
- “Power doesn’t come from content, power comes from the content that moves.” – Mark Schaefer
- “The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette
- “Don’t optimize for conversions, optimize for revenue.” – Neil Patel
- “The tactics drive the strategy.”– Marc Benioff
- “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry
- “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett
- “By listening, marketing will re-learn how to talk.” – Doc Searls & David Weinburger
- “Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Forooq
- Content is the key, because it’s how a website creates an online experience. – Adam Audette
- “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy
- Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe
- “Don’t Build Links. Build Relationships.” – Rand Fishkin
- “Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people.” – Will Reynolds
