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Category Archives: B2B Marketing

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Betsy McLeod Digital Content Manager
July 12, 2019

Is your marketing strategy ready for the next recession? All the warning signs of an economic downturn are flashing…

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Betsy McLeod Digital Content Manager
May 1, 2019

B2B lead generation isn’t a walk in the park. Establishing and growing a sustainable pipeline of leads is something…

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Betsy McLeod Digital Content Manager
March 2, 2019

Off the top of your head, what's your website’s current visit-to-lead conversion rate? If you don't know, you're not…

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Betsy McLeod Digital Content Manager
January 15, 2019

In 2018, the U.S. healthcare industry spent $2.84 billion on digital advertising and is expected to spend $3.14 billion…

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Betsy McLeod Digital Content Manager
January 9, 2019

Having trouble with client acquisition? You're not alone—over the past ten years quality leads for lawyers have become harder and…

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Betsy McLeod Digital Content Manager
December 26, 2018

If you're a business owner on the fence about creating a website, I'll save you some time—you need one.…

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Betsy McLeod Digital Content Manager
October 22, 2018

B2B marketing has changed drastically over the past five years and in order to succeed in 2019, you need…

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Betsy McLeod Digital Content Manager
October 2, 2018

Consider this: “What creates two out of three net new American jobs; produces close to half of our nation’s…

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Betsy McLeod Digital Content Manager
July 31, 2018

It isn't a secret that the real estate industry has changed drastically in the last 10—and even five—years. Where…

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Betsy McLeod Digital Content Manager
June 28, 2018

Need insurance marketing ideas? I bet you do, considering what used to be a face-to-face industry has moved online,…

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Hannah Nelson Organic Team Lead
November 20, 2013

While LinkedIn may seem like just an online resume host or way to stalk potential employees/employers, it can have…