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Category Archives: Inbound Marketing

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Ben Landers President & CEO
July 11, 2014

What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with…

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Ben Landers President & CEO
July 3, 2014

I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing…

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Ben Landers President & CEO
June 18, 2014

Some marketing blunders are almost impossible to see coming—let alone avoid. Take Nike, USPS, Oakley, and Lance Armstrong as…

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Amanda O'Dell Senior Account Manager
June 10, 2014

Every business wants to increase profitability, but knowing where to start and how to get there can be a…

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Blue Corona Editorial Board
May 5, 2014

I’ve finally reached that point in my career where my superiors trust me enough to interview prospective employees. Perhaps…

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Blue Corona Editorial Board
April 29, 2014

The marketing landscape continues to shift more and more inbound and less and less outbound with each passing year,…

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Blue Corona Editorial Board
April 2, 2014

When it comes to getting your website ranked in search engine results, most people are surprised to learn that…

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Ben Landers President & CEO
March 31, 2014

This is my seventh year running Blue Corona. In that time, we've served well over 100 clients from many…

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Blue Corona Editorial Board
March 7, 2014

In case you haven’t heard, Getty Images has made its stock images free to use. In the past, all…

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Blue Corona Editorial Board
January 24, 2014

Disruption to many core Google services began Friday afternoon at about 2:30pm EST. Gmail users had problems logging in,…

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Blue Corona Editorial Board
January 7, 2014

Happy Blue New Year! With the holidays behind us, my guess is you’re probably trying to get back into…

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Hannah Nelson Organic Team Lead
January 2, 2014

It seems like just a few days ago that I was accessorized with all the gold and sparkly jewelry…

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Blue Corona Editorial Board
December 24, 2013

Not too long ago, my friend had moved to a new apartment in Washington, D.C. and we took over…

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Blue Corona Editorial Board
December 13, 2013

Need a gift for your favorite online marketing nerd? Blue Corona has you covered. I’m pretty sure being a…

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Blue Corona Editorial Board
November 28, 2013

When I offered to write a Thanksgiving blog post for my boss today, I knew there were several kitschy…

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Hannah Nelson Organic Team Lead
November 8, 2013

Some people at Blue Corona’s headquarters in Maryland like to spread rumors that the Charlotte office doesn’t exist. Just…

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Blue Corona Editorial Board
October 25, 2013

When it comes to Halloween participants, I feel like most people fall into two categories: those who meticulously plan…

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Blue Corona Editorial Board
October 4, 2013

Last year, I was only about a month into my new job as a copywriter at Blue Corona when…

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Blue Corona Editorial Board
October 2, 2013

After reading our post on SEO and web videos, you’ve decided it’s time to lights, camera, action your biz.…

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Alanna Hernandez Quality Assurance Manager
September 30, 2013

Does your website have a lot of content? If not, I can already tell you—and content marketing guru Marcus…

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Blue Corona Editorial Board
September 5, 2013

It’s the final countdown! Thanks for checking out the last post in this blog series on how to approach…

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Hannah Nelson Organic Team Lead
September 3, 2013

From training your new employees and managing customer service, to creating estimates on a new residential insulation project or…

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Blue Corona Editorial Board
August 30, 2013

Welcome to Part 2 of my three part blog series on how to market your home service business online.…

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Blue Corona Editorial Board
August 29, 2013

If you own a need-based home service company and you’re reading this blog post, you’re probably well aware of…

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Hannah Nelson Organic Team Lead
July 26, 2013

As someone who usually works eight days a week, I was happy when my boss told me he’d be…

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Erin Whetham Call Intelligence Team Lead
July 23, 2013

Is all of your advertising money still going into Yellow Pages’ advertisements? Are you noticing that your phone isn’t…

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Blue Corona Editorial Board
July 19, 2013

As someone with an active online presence, I’ve gotten my fair share of negative online comments. One time I…

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Ben Landers President & CEO
July 5, 2013

Being serious all the time can be exhausting, so this past June, Blue Corona's content marketing team decide to…

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Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205