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If you run a home service business, most of your sales probably come from inbound leads. But not every…
Directory Sites for Contractors If you have recently searched for a local contractor or home services business online, you…
When you think of Facebook, you probably picture a timeline full of political rants and baby photos. But have…
Welcome to part 2 of the Google Search Quality Guidelines! More than half of the guide is dedicated to…
Before we kick this off with a bunch of tips for driving more traffic to your homepage, I want…
If you're having a hard time clearing your mind or working through a challenging problem, try taking a long…
About two years ago, a friend of mine sold his SEO company to a larger competitor. Not too long…
Attention business owners: several of our clients have recently received a $70 invoice in the mail from a company…
I had a lunch meeting today with Blue Corona’s Director of Business Development, Sean Coleman. When companies inquire about…
Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not…
Getting older has really done a number on my sleep schedule. Even on weekends, I’m rarely up past midnight…
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all…
As the New Year approaches, it’s time to re-examine your business goals, your marketing budget, and the strategies that…
What the Home Services Industry Learned from Aaron Rodgers I watched Old School this week, which inevitably led to…
As a small business owner, you may already know that your company should be using both digital marketing and…
The internet changed your marketing—now will it change your fundraising too? Google’s ever-continuing search algorithm updates have changed the…
I have a friend who works for one of Blue Corona’s local competitors. I won’t lie—whenever he lets some…
As the New Year approaches, it’s time to start thinking about your company’s marketing. Have you been working on…
It was Tuesday night and I was watching the Kansas Jayhawks getting creamed by the Kentucky Wildcats when all…
Merry, merry! It’s budget season! The stores are already full of budgeting decorations—glittery percentage garlands, beribboned income statement wreaths,…
As more and more users rely on the web to find services and products, it’s important to engage in…
Do you know which of your marketing campaigns is most valuable? Do you know which has the lowest ROI?…
If you listen to any social media guru or read any social media blog, you're bound to get "the…
What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with…
I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing…
Some marketing blunders are almost impossible to see coming—let alone avoid. Take Nike, USPS, Oakley, and Lance Armstrong as…
Every business wants to increase profitability, but knowing where to start and how to get there can be a…
I’ve finally reached that point in my career where my superiors trust me enough to interview prospective employees. Perhaps…
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